Nekudziya kwepasi kuchikonzera tembiricha, sekupfuura 45 C muThailand munguva yezhizha, hydration inova nyaya yekurarama kwevanhu.
Thailand yanga ichisangana nekupisa kwakasiyana-siyana gore rino, zvichiita kuti hurukuro dziwedzere pamusoro pezvinwiwa. Izvi zvinoratidza kuti ruzhinji rweThais vari kushingairira kukoshesa kunwa mvura yakakwana kutsigira kuzvipira kwavo kumararamiro ane hutano, vachiratidza kungwarira kwavo mukugara vaine hydrate panguva yakaoma mamiriro ekunze.
Chikafu nechinwiwa maitiro anoongorora nzira dzakajeka idzo mhando dzinogona kubatsira vanhu mukutsungirira mamiriro ekunze ari kuramba achiwedzera. Nekuda kweizvozvo, zvinwiwa zvisiri-doro zvinofungidzirwa kuti zvitore basa rakakosha mukupa kumutsidzira uye nekusimbisa. Zvinozivikanwa zvekuwedzera zvikamu zvekutarisa zvinosanganisira electrolytes uye kutonhora herbs, izvo zvinogona kunyatso kudzikamisa kukanganiswa kwekushisa kwakanyanya pamuviri.
Munzvimbo dzakawanda dzenyika ino yakanyanyisa kupisa, semuBangkok, kushata kwemhepo kuri kuitawo nyaya yekunetsa nekuda kwekunyanya kupisa. Zvekuona pano zvinosanganisira antioxidant-rich inclusions, inogona kubatsira muviri kurarama. "
Muna 2023, vatengi vanonyanya kufarira zvinwiwa zvine kabhoni (70%), mvura yemubhodhoro (67%), uye yakagadzirira-kunwa kofi (60%) senzira dzavo dzepamusoro dzisiri-doro. Pamusoro pezvo, kune musika ungangoita wezvinwiwa zvakasanganiswa, sezvo 47% yevatengi vakaratidza kufarira kuzviongorora.
Maererano neongororo yeongororo, 58% yevagari vemuBangkok vanoziva uye vanofarira kuyedza zvinwiwa zvakasanganiswa zvinonzi 'joffee', musanganiswa wekofi nemuto.
Joffee chinwiwa chekofi inotonhora inosanganiswa neshuga yenzimbe uye semuenzaniso weblueberries. Iri mubhodhoro uye rinoshandiswa kutonhora.
Izvi zvinopa mhando nemukana wekugadzira zvinwiwa zvitsva zvehybrid zvine zvinonaka zvinokwezva zvakanyanya kune vatengi.
Paunenge uchitenga zvinwiwa, vatengi veThai vanoisa kukosha kwehutano hwechinwiwa pamusoro pekunaka.
Nehutano hunobatsira huri kukura huve hwakakosha kudarika kuravira, kuwirirana kwekunaka uye kushanda kunove kwakakosha kune zvinwiwa kukwezva vatengi uye kumisa chitupa chakasiyana.
Gen X vanhu muThailand vakura vanoratidza tsika yakawedzera kuita sarudzo dzehutano mukuenzanisa nezvizvarwa zvidiki saGen Z.
Semuyenzaniso, 43% yevatengi vane makore makumi mana nemashanu zvichikwira vanoda zvinwiwa zvisiri doro zvine shuga yakaderera/kwete/yakadzikira, zvichienzaniswa ne45% yeGen Z.
Chidzidzo ichi chakagumisa kuti mabhureki anogona kukwezva kuGen X demographic nekupa hutano hwakatarisana nesarudzo dzine zvinotenderwa uye zvinoshanda hunhu.
Kazhinji, ingangoita hafu yeThais inofarira zvinwiwa zvine zvinwiwa zvinozivikanwa nezvehutano hwavo, senge collagen uye probiotics.
Gen Z ndiyo yakakosha musika wakanangana
Kunyangwe Gen Z ichimiririra chikamu chikuru chevatengi chezvinwiwa zvisiri zvinodhaka muThailand, manwiro azvo anosaririra kumashure kwemamwe mazera mune zvimwe zvikamu zvakaita semvura yemubhodhoro, kofi yakagadzirira kunwa (RTD), mvura ine vhitamini, uye zvinwiwa zvinotsiva zvekudya (e.g. protein-rich shakes).
Iyo Mintel tsvagiridzo yeongororo inoratidza yakakosha isingabatike mukana wemhando mumusika weGen Z.
Makambani ezvinwiwa anogona kutora mukana wekuita hunyanzvi nekuunza zvinotapira muzvigadzirwa zvavo kukwezva vanhu veGeneration Z. Vanosvika makumi matatu nenomwe muzana veThai Generation Z vanhu vanoratidza kufarira zvinwiwa zvisiri-doro zvine zvinotapira sechokoreti, iyo yakakwira kupfuura chikamu chesample yese (37%).
Naizvozvo, Gen Zs inogona kuiswa muchikamu se 'Emotional Indulgers', ichitsamira kune indulgent flavour profiles. Zvinotapira zvinwiwa zvinonaka zvakadaro zvine hukama zvakanyanya nekuve 'kusagadzikana'.
Vatengi veGen Z vanogona kukwezvwa kuti vatarise mhando zvakanaka kana ichisanganisira zvimwe zvinoshanda muzvinwiwa zvavo, ichipa sarudzo yakatenderedzwa uye inokwezva.
