Nhepfenyuro dzinosanganisira vezvenhau veindasitiri yekufambisa, dzinowanzoita kunge dzakanyanya kutarisisa nyaya dzisina kunaka kubva kuEastern Med kusanganisira gakava pakati peIsrael neHamas rakatonga Gaza Strip uye dambudziko remukati muRebhanoni. Kunyange zvazvo matambudziko aya ari echokwadi zvikuru, pachine nhau dzakawanda dzakanaka. Kushanya kuMabvazuva kweMediterranean kuri kusangana nekushanya kuIsrael, Turkey, Jordan, Greece, Egypt, Croatia, Libya, Serbia, Montenegro, Slovenia neItaly vese vari kunakidzwa nekukura kune hutano.
In Australia rakasiyana tourism sangano rinopemberera uye kusimudzira tourism kuti vose Eastern Med uye akaita kudaro kubvira 2001. The Eastern Mediterranean Tourism Association (EMTA) ikozvino kushanda muAustralia kubva 2001, Kubva pakutanga EMTA akarambidza zvematongerwo enyika kubva bumbiro ayo zvinoreva kuti nyika yese iri mudunhu inobata nzvimbo dzese dziri pakati peItari neJorodhani inosimudzirwa zvakaenzana zvisinei nehukama hwezvematongerwo enyika pakati padzo. Muwebhusaiti yeEMTA www.emta.org.au uye zviitiko zvayo zveindasitiri Israel, Syria, The Palestinian Authority neIsrael, Serbia neCroatia zvese zvinoonekwa pagwaro rimwechete zvisinei nekunetsana kuri pachena kwezvematongerwo enyika pakati pavo. Vafambi veAustralia vanoda kuenda kunzvimbo dzese idzi uye havadi kuti kuvengana kwezvematongerwo enyika kupinde munzira yavo.
Mukati memwedzi waKukadzi naKurume 2008 EMTA yakaita misangano minomwe yemusangano weindasitiri yekufambisa mumaguta makuru eAustralia anosanganisira Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra neGold Coast yakapindwa ne800 veAustralia nyanzvi dzekufamba. Kubva EMTA yakatanga chigadzirwa manheru pamusoro pe6,000 veAustralia vamiririri vekufamba vakadzidza nezvedunhu.
Nhengo dzeEMTA dzinonyanya vatengesi, vendege uye mahofisi evashanyi enyika. Sechirongwa chekushambadzira kushanya kwenharaunda kubva kuAustralia, EMTA yakabatsira nhengo dzayo dzese nekuvapa chikuva chekusimudzira dunhu reEast Med tour chigadzirwa uye vamiriri vekufambisa vanonakidzwa nemukana wekuudzwa nezvechigadzirwa uye kwekuenda kwakajeka kwenyika gumi neshanu. manheru mamwe chete.
Iyo EMTA modhi yakaratidza kubudirira kwayo muAustralia kwemakore masere uye yaizobudirira zvakaenzana mune mamwe marefu ekutengesa misika misika kuEastern Med kusanganisira Americas uye Eastern Asia.
Munyori ndiye muvambi uye parizvino Munyori weNyika weEastern Mediterranean Tourism Association (Australia). Sachigaro ndiIain Ferguson Regional Manager (Australasia) Royal Jordanian Airlines.
[David Beirman ndiye munyori webhuku "Kudzoreredza Kushanya Kwekuenda Munjodzi: A Strategic Marketing Approach" uye ndiye epamberi eTN dambudziko nyanzvi. Anogona kuwanikwa kuburikidza neemail address: [email inodzivirirwa].]
