Kana vanyori venhoroondo dzekushanya kwemazuva ano vanonyora nezve kushanya mumakore gumi ekutanga ezana ramakore rechimakumi maviri nerimwe vangangozviona semumwe wemiyedzo isingaperi nematambudziko. Kurwiswa kwehugandanga musi waGunyana 11, 2001 kwakamanikidza indasitiri yekufambisa uye yekushanya kutarisana nekutyisidzirwa kwekuchengetedzwa kwepasi rose uye kuona kuti chokwadi chitsva ichi chaizoshandura sei nzira iyo indasitiri yekushanya yaizoita bhizinesi. Zvirokwazvo chero munhu akafamba kubva 9-11 anonyatsoziva kuti kufamba hakuna kufanana nekwazvaimbova. Mune dzimwe nzira indasitiri yokushanya neyokushanya yakaita basa rakaisvonaka mukupindura iyi tyisidziro itsva; nedzimwe nzira zvichiri kunetsa kuti zvoitwa sei nehugandanga hwepasi rose. Zvichitevera kuporeswa kwaGunyana 11, kufamba nekushanya kwaifanira kutarisana nenyaya dzekuchengetedza chikafu, matambudziko ehutano, njodzi dzinongoitika dzoga, uye kukwira nekukurumidza kwemitengo yepetroleum zvichikonzera kukwira kukuru kwemitengo yezvinhu zviviri zvepasi nendege.
Zvino kusvika kuchikamu chekupedzisira chemakore gumi aya, indasitiri yekushanya inofanira zvakare kutarisana nerudzi rwakasiyana rwekutyisidzira. Nepo kutyisidzira uku kusiri kwepanyama kana kwekurapa, pamwe kungangove kwakangofanana kana kutonyanya kutyisa kupfuura mamwe. Kutyisidzirwa uku ndiko kuparara kwehupfumi hwazvino uye zvazvinoreva kune kushanya kwenyika uye kufamba. Kunyangwe zvichiri kukasika kufanotaura chaizvo kuti dambudziko rehupfumi iri richakanganisa sei indasitiri yekushanya mamwe maitiro akajeka uye mazano ari kutobuda. Kuti ikubatsire kufunga nezvekukanganisa kweidzi nguva dzekusagadzikana kwehupfumi pakufamba nekushanya, Tourism & More inopa mazano uye mazano anotevera.
Iva nechokwadi; usavhunduka kana kunzwa kuchengeteka kwenhema. Hapana mubvunzo kuti kushanya, kunyanya nzvimbo yekutandara yeindasitiri, inogona kunge iri mune mamwe mafungu emakungwa ane dutu. Nekudaro, mudambudziko rega rega, pane mukana wekuti mazano matsva uye ehunyanzvi abude, nzira nyowani dzinofanirwa kutorwa, uye mibatanidzwa mitsva iumbwe. Chinokosha ndechekuti indasitiri yekufambisa neyekushanya haisi kuenda uye bhizinesi rako harisi kuzopeta mangwana. Fumedza zvakanyanya, funga kuti ndezvipi zvinonetsa chikamu chimwe nechimwe munharaunda yako yekushanya uye indasitiri yekufambisa ingave yakatarisana, uye ndedzipi dzimwe mhinduro dzinogona kubvumidza iwe kukunda matambudziko aya. Rangarira nzira yakanakisa yekugadzirisa matambudziko makuru ndeyekuapatsanura kuva matambudziko madiki uye anogadzirika.
-Simuka uye uve positive. Dambudziko iri harisi rekutanga uye harizove rekupedzisira iro indasitiri yekufambisa uye yekushanya ichasangana nayo. Maonero ako anobata munhu wese waunoshanda naye uye/kana kushandira. Apo vatungamiri vanoratidza maitiro akanaka uye anofara, majusi ekugadzira anotanga kuyerera. Nguva dzehupfumi dzakaoma dzinoda hutungamiri hwakanaka, uye hwaro hwehutungamiriri hwakanaka kutenda mauri uye muchigadzirwa chako. Pasinei nezvingave zvichitaurwa nevezvenhau, pinda muhofisi yako uchinyemwerera pachiso chako.
-Usarega midhiya ichikuwisira pasi. Rangarira kuti zvizhinji zvezvinobudisa nhau zvinobudirira panhau dzakaipa. Dzidza kuparadzanisa chokwadi kubva ku "analytical fictions." Kungoti mutsinhiri anotaura chimwe chinhu hazvirevi kuti ichokwadi. Nhepfenyuro dzenhau dzinovhiringidzwa nokudiwa kwazvo kuti dzitaure nhau dzemaawa 24, nokudaro dzinofanira kugara dzichitsvaka nzira itsva dzokukwezva ngwariro yedu. Rangarira zvinobudisa nhau zvinobudirira panhau dzakaipa. Ziva nzira yekuparadzanisa chokwadi kubva pane maonero uye chokwadi kubva kune media hype.
-Funga pamweya. Kana nguva dzakaoma vanhu vazhinji vanotendeukira kune rumwe rudzi rwemweya. Kushanya kwemweya kunowedzera kuwedzera munguva dzakaoma dzezvematongerwo enyika kana dzehupfumi. Kunyange zvazvo dzimba dzakawanda dzokunamatira dzingava hwaro hwokushanya mune zvokunamata, kushanya mune zvokunamata kunopfuura kungoshanyira chechi kana sinagogi. Funga kupfuura dzimba dzako dzekunamatira kune pfungwa yepasi pemweya mukati menharaunda yako. Ino inogona kunge iri nguva yekukurudzira vanhu kushanyira kumakuva kwakavigwa vadikani, kana kugadzira nzira dzinokurudzira. Nzvimbo idzo zviitiko zvenhoroondo dzingavewo chikamu chekushanya kwako kwemweya.
-Ongorora zvese zvekushanya kwako uye simba rehupfumi uye utera. Ziva apo chirevo chako Achilles anoporesa angave ari. Kana hupfumi huchifanira kuwedzera zvakanyanya ndeapi mapoka evafambi aungarasikirwa nawo? Pane here boka idzva revafambi rausina kumbotengesa? Bhizinesi rako, hotera, kana CVB yakatakura chikwereti chakawandisa here? Ino ndiyo nguva yakanaka here yekukumbira kukwidziridzwa kwemihoro kana kutsvaga chikwereti chechivakwa? Rangarira mishumo yezvinobudisa nhau pamusoro pemigariro yenyika neyenyika, asi icho chinowanzokosha migariro yomunzvimbomo. Ongorora zvibodzwa zvako, zvaunoda uye matambudziko uchitarisa mamiriro ako enzvimbo uye mamiriro ehupfumi pane ako musimboti vatengi masosi.
-Yeuka kuti kufamba uye kushanya zvinoumba maindasitiri. Izvi zvinoreva kuti bhizinesi rako richakanganiswa nebhizinesi remumwe munhu wese. Semuenzaniso, kana nharaunda yako ikarasikirwa nemaresitorendi ipapo kurasikirwa ikoko kunokanganisa huwandu hwevanhu vanogara mutaundi uye kunogona kukuvadza mahotera emuno. Kana mahotera akasagarwa kwete chete mari yemutero inodzikira asiwo kudzikira uku kuchakanganisa varidzi vebhizinesi vakasiyana. Tourism uye kufamba zvinozoda kudzidzira kurarama pamwe chete. Simba rekubatanidza kuwedzera bhizinesi richava chimiro chakakosha
-Kugadzira chikwata chekuchengetedza hupfumi. Ino ndiyo nguva yekusanyepedzera kuziva zvese. Dana nyanzvi dzakawanda sezvinobvira kuti dzigadzire mazano matsva uye kutarisa mamiriro acho ezvinhu. Nharaunda zhinji dzine vanhu vane ruzivo rwezvehupfumi. Uyai nevemabhengi vomunzvimbomo, vatungamiriri vebhizimisi, varidzi vemahotera, uye varidzi vezvivakwa zvinokwezva pamwe chete nokuda kwomusangano womunzvimbomo uye ipapo tevera uyu musangano norudungwe rwemisangano yenguva dzose. Rangarira dambudziko iri ringangove rakanyorova nekuwanda kwehupfumi nekuderera.
-Funga kunze-kwe-kwe-bhokisi. Matambudziko ndiyo nguva yekuedza kutsvaga nzira dzekuita zvakawanda nekushomeka. Funga nzira dzekubatanidza kukura kwechigadzirwa chako kune/nekushambadzira kwako. Munguva yekusagadzikana kwehupfumi veruzhinji vanotsvaga zvinhu zve glitz. Ita shuwa kuti iwe unopa zvakakosha zvekushanya senge yekushanya yakanangana nemapurisa enzvimbo uye yakanaka sevhisi yevatengi. Mapurojekiti ekunakisa haango wedzera kukosha kuchigadzirwa chako chekushanya asiwo anopa nharaunda inosimudzira inobvumira kugadzirisa matambudziko uye inokurudzira bhizinesi-vanhu vanofanirwa kutarisana nezviuru zvematambudziko kuti vade kudzokera kunzvimbo yako.
Economist uye nyanzvi dzezvemari hadzisi dzechokwadi nguva dzose. Kuti titsinhire chirevo chekare, “nzira inoenda mukubhuroka yakarongwa nemirangariro yenyanzvi dzezveupfumi nevanhu vezvemari. Teerera kuzano rakanakisa, asi panguva imwechete usambokanganwa kuti vezvehupfumi vanoita zvikanganiso zvakawanda. Zvemari kana zvehupfumi hazvisi zvesainzi chaiyo. Pane kudaro teerera kune nyanzvi maonero asi usakanganwa kuti pakupedzisira, sarudzo yekupedzisira ndeyako. Saka kana waita tsvakiridzo yako teerera kune ura hwako. Iroro ringava zano rakanakisisa kupfuura ose.
___________________________________________________________________ Kuderera kwezvehupfumi kwazvino kunogona kunge kuri rimwe rematambudziko makuru muindasitiri yekushanya munhoroondo yezvino. Kubatsira indasitiri yako yekufambisa neyekushanya kuti ibude kunze kwedutu, Tourism & Zvimwe zvinopa zvinotevera:
Maviri Brand Nyowani Dzidziso:
1) Kutsvenesa nzira dzine matombo dzehupfumi: Ndezvipi zvekushanya zvinoda kuita kuti ugare pamberi penguva dzino dzinonetsa kwehupfumi!
2) Kupona Munguva Yehupfumi Inonetsa Nguva: Yakanakisa Muitiro kubva Kure uye Wide.
Kuwedzera:
3) Vashandi vedu vakarovedzwa vehunyanzvi vakagadzirira kusangana newe kuti tikurukure zvakarongeka kuronga kwenzvimbo yako panguva ino yakaoma nguva.
Dr. Peter E. Tarlow ndiye Mutungamiri weT & M, muvambi wechitsauko cheTexas cheTTRA uye munyori anozivikanwa uye mukurukuri pamusoro pekushanyirwa. Tarlow inyanzvi munzvimbo dzesociology yekushanya, kusimudzira hupfumi, kuchengetedzeka kwekushanya uye kuchengetedzeka. Tarlow inotaura kumagavhuna uye nyika makonferensi pamusoro pekushanya uye inoitisa masemina pasirese uye kune akawanda emasangano nemayunivhesiti. Kuti ubate Tarlow, tumira email kune [email inodzivirirwa].
