Mafambiro ari kubuda mumafambisirwo emafoni ekufambisa

Kuisa nharembozha hakuchisiri chinhu chakanaka-kuve nacho, ndicho chombo chakakosha muchikamu chinomhanya uye chinokwikwidza. EyeforTravel.com inoratidza mamwe madingindira ari kubuda.

Chinhu chimwe chine chokwadi: nharembozha iri pano kuti igare. Tsvagiridzo - kubva kune akati wandei akasiyana - inotsigira izvi. IDC inofanotaura kuti ne 2015 kutengeswa kwema smartphone kuchasvika mamiriyoni e982, uye maererano naMorgan Stanley, ne2014, vashandisi vewebhu venhare vachapfuura "tsika" yevashandisi veInternet desktop. Mafemu ekufambisa, zvinoita sekunge ari kutora izvi zvakanyanya, zvakare; ongororo ichangoburwa yeAirline IT Trends inoona kuti 9 kubva pagumi ndege dziri kuronga kutengesa matikiti kuburikidza nenhare panosvika 10.

Zvisingashamise, mafambiro ari kusimukira uye mikana munharembozha ichave dingindira repakati paEyeforTravel's inokurumidza-kusvika Yekufamba Distribution Summit, North America iyo inoitika muLas Vegas kubva Gunyana 13-14. Saka ndeapi ari kubuda mafambiro nemikana? EyeforTravel.com inoenda kunotsvaga mhinduro uye inotaridza mashanu epakati madingindira enharembozha.

SMARTPHONE ARIPO KUGARA; KWETE CHETE CHEMINTI YEKUPEDZISIRA!

Kufemu yekuhodha mahotera yepamhepo, HotelTonight, iyo nzira huru chete ichabuda muna 2012 ichave kuenderera mberi kwekupinda kwemafoni uye shanduko yezviitwa zvemazuva ese kubva kumawebhusaiti ePC kuenda kumudziyo uri muhomwe yevatengi. "Tinotenda kuti smartphone ichave iyo laptop itsva uye mikana nezvinonetsa kumabhizinesi zvichave zvakanyanyisa," akadaro Jared Simon, Chief Operating Officer weHotelTonight.com. Saka ndeapi mapuratifomu ari HotelTonight anotarisisa simba rayo: paIOS neAroid, hongu kunyangwe Simon achiti "isu tinogara takagadzirira kuenderera mberi nekutora mukana wemaitiro munzvimbo ino inokurumidza kufambisa."

Chris Blakely, Mutevedzeri weMutungamiriri weClient Services kucomScore, anoita kunge ari kuimba kubva papepa renziyo rimwechete. Kwaari, chimiro chikuru chegore ra2012 nderekuti: “Kuramba kuchikura kwevaridzi vema smartphone kazhinji, uye kushandiswa kwemapuratifomu eAroid neIOS kunyanya, ndiwo musimboti 'kusimuka kwemvura kunosimudza zvikepe zvese.'

Kune mafemu mazhinji, akadaro Max Starkov, Mutungamiriri uye Chief Executive weHebsDigital, nharembozha yatove chaiyo kuronga kwekufamba uye chiteshi chekugovera mahotera, uye izvi ndezvechokwadi kunyanya kune anonzi "kutyaira-mukati uye misika yenguva yekupedzisira." Asi kuenda mberi, kunyange izvo zvinogona kuchinja. Priceline.com Mutevedzeri weMutungamiriri weCorporate Strategy, Todd Henrich, akataura kuti tsvagiridzo dzese dzinoratidza kuti vatengi vari kuwedzera kufambisa, uye pasina nguva vachange vachitsvaga kufamba kuburikidza nenharembozha zvakare - uye izvi, anoti, "izvi hazvizoiti". hazvingove zvakadaro pakubhukidza kweminiti yekupedzisira. "

M-COMMERCE IRI KUSIMBUKA ASI ZVICHIRI MUSANGO

Zvinogona kunge zvichiri vashoma vevashandisi ve smartphone vari kushandisa mafoni avo kutengesa, kubhadhara mabhiri, kutenga, nekudyidzana, asi izvi zviri kuchinja sezvo vatengi vari kuwedzera kugadzikana vachishandisa foni yavo kutengeserana. Maitiro aya anongoenderera mberi. Mukati memwedzi waChivabvu, sangano rekufambisa repamhepo, Orbitz, rakashuma kuti vanhu vane mamirioni matanhatu vakashandisa nharembozha kutenga zvekufambisa, nhamba dzinopeta kaviri pagore rapfuura. Muchikamu chekutanga chegore, zvinopfuura zvikamu zvipfumbamwe kubva muzana zvekubhukidzwa kwehotera yeOrbitz zvakaitwa pachishandiswa nharembozha.

Comscore, yeimwe, iri kuona yakakura mhiri-the-bhodhi kukura muzvikamu zvinosanganisira nharembozha. "Vatengi vari kuwedzera kugadzikana vachishandisa foni yavo kutengeserana, uye iyi itsika inongoenderera," akadaro Blakely.

Asi kana zvasvika kune iyo tekinoroji ichahwina zuva mukutengesa kwenhare, izvi zvichiri zvakanyanya kuWild West.

"Chero tekinoroji inoita kuti kutengeserana kuve nyore pane nharembozha kuri kuzowana kukwezva kukuru. Ndiri kutarisira zuva randisingachafaniri kutakura chikwama, uye ndinofunga kuti zuva iroro harisi kure zvakanyanya. NFC haisiriyo chete nzira yekusvikako, asi inoratidzika seyakavimbiswa,” akadaro Simon.

Blakely, zvisinei, haana chokwadi zvakadaro. Nhasi, anodaro, mawoko anogoneswa neNFC ndeevatengi vashoma, uye kuri kuramba kuine kukwikwidzana kwakawanda pakati pemakambani emakadhi echikwereti, vanofambisa nhare, uye vamwe chidimbu che "payi yekubhadhara." "Izvi zvataura, tiri kuona kuwedzera kwekushandiswa kwemafoni ekubhadhara pamhepo kuburikidza nemasevhisi aripo sePayPal uye ruzhinji rwekutanga runopa mhinduro-yekutengesa mhinduro dzekubhadhara uye kutevera kuvimbika seSquare uye Level Up," akadaro. Blakely.

KUBATANA KWEZVINHU, DZEMUNO UYE ZVINHU ZVINHU “HAIYE CHETE TAARIRO IRI KUNYANYA”

Kune kuenderera mberi kwekukura mumagariro, emunharaunda, uye nharembozha, uye kunyangwe iri iri nhau huru kune vafambi, vanopa zvekufambisa havafanirwe kukanganwa kuti inopa mikana yakati wandei. "Hazvina kumbobvira zvave nyore kuti vanhu vari kufamba vafambe muguta risingazivikanwe uye kutsvaga nzvimbo, kutsvaga vatengesi kana chikafu chikuru pakufamba," akadaro Blakely.

Mafemu akaita seHotelTonight neUber, akagamuchira nharembozha sechinhu chitsva chine masimba evashandisi akasiyana zvachose uye nyaya dzekushandisa haingori "tariro" inotyisa izvozvi, "ari kupisa uye acharamba achiwedzera," akadaro Simon.

Anotenda zvakare kuti vatambi vemagariro vakachena vanozoda kuchinjisa zvavanopa kune kuwedzera kwekushandisa kwema smartphones kana njodzi yekuve "zvekufunga." Foursquare imwe femu yainzwisisa iyi shanduko ine simba: ine morphed kubva kunzvimbo yekutarisa-mukati sevhisi kune iyo inopa yakazara-inoratidzwa yenzvimbo kuwanikwa uye kurudziro nemikana yekutengesa, zvakare.

Nepo kudaidza Facebook "hype" ingave nhanho yakanyanyisa kureba, mumwedzi ichangopfuura iyo femu yanga ichinetsekana nemabatiro ainoita mari yekushandisa "sevhisi" parunhare mbozha - ichi ndicho chinhu chachave ichifunga nezvacho zvakanyanya.

DISCOUNTING IN THE MOBILE CHANNEL IMAKASIKA

"Chikanganiso chinowanzoitwa nevaridzi vehotera nhasi kuderedzwa munharembozha," akadaro HebsDigital's Starkov. Haakwanisi kusimbisa izvi zvakasimba zvakakwana. Uye saka ndeapi mazano ake epamusoro:

-Dzivisa muedzo wekudzikisa! Usaderedze kuburikidza nenharembozha dzinodzikisira, OTAs, uye Flash Sales Sales.

-Chengetedza mune yako nharembozha webhusaiti uye nhare kushambadzira kuti uwedzere kuchengetedza-mineti yekupedzisira.

-Market yako yechokwadi yepamusoro inowanikwa mitengo yekupedzisira-miniti.

-Chengetedza chiyero chakaenzana uye kuvimbika kwechiratidzo nguva dzese.

CRISTAL BALL AZING… FUNGA NJODZI, TV, MASHOKO NEMATABLETI

"Masevhisi anofunga nezvenzvimbo, mashandisirwo, uye mamwe mamiriro ekuziva izvo vashandisi vanoda vasati vanyatsozviita, haasi kure zvakanyanya nenhare," akadaro Simon's HotelTonight.

Kuna Blakely, chinhu chekutarisa zvakanyanya ndeye-multi-screen masevhisi anokutendera kuti ufambe kubva pafoni uchienda kune piritsi kuenda komputa kuenda kuTV uye kudzoka zvakare, ichipa makore-based syncing yezvinyorwa, zviitiko, uye ngoro dzekutenga.

Sekureva kweGoogle, 7 muzana yezvese tsvakiridzo yatove kubva pamahwendefa maringe negumi nemana muzana kubva kunharembozha, uye 14 muzana kubva padesktop. Asi chenjerera kukura nekukurumidza muchiteshi ichi, zvakare; nepo kushandiswa kwehwendefa kwakawanda kuri kuitika mumba, iri kukurumidza kuita chishandiso chevarwi vemugwagwa. Chero maonero ako nhasi pamapiritsi, mutungamiri weStarkov anoti 79 richava gore iro chiteshi ichi chichatanga.

Kana paine chero chinhu, akadaro Starkov, vatengesi vekufamba vanofanirwa kunge vachironga bhajeti renharembozha. "Vashambadzi vanofanirwa kunge vachishandisa chikamu gumi neshanu muzana chebhajeti ravo rose rekushambadzira kwedhijitari pamatanho ekushambadzira enhare," akadaro. Izvi zvinosanganisira kutarisisa kukuru pakugadzirisa, kukwidziridzwa kune nharembozha webhusaiti, nharembozha SEO, nharembozha yekushambadzira, uye mameseji ekushambadzira mameseji - kungotaura mashoma. Saka isai avo pamazita egore rinouya.

Kana iwe uri mune chero kusahadzika kuti nharembozha ichave yepakati nhanho yeramangwana rinoonekwa, ndapota tora uta uende izvozvi.

Usakanganwe kuti US$200 Early Bird Discount yeTDS N. America 2012 inopera mangwana, saka bata [email inodzivirirwa] ikozvino kuchengetedza nzvimbo yako.