Shanduko dzinoshamisa dziri kuitika kumapurojekiti matsva ekuvandudza mahotera kuSoutheast Asia nekuda kwekuoma Covid-19 zvakakonzera kuderera nengetani dzepasi rose uye dzedunhu dzichikurumidza kushandura pfungwa dzavo kumikana yekushandura uye nzira yekutarisira-chiedza.
Kubva pakuongorora saizi yemusika, masheya akakwira, zvichienderana nedata kubva kuSTR, nepamusoro pe80% yekutaura kwavo 8,757 epasi rose mahotera akajairwa muSoutheast Asia anorondedzerwa seakazvimirira. Ongororo ichangoburwa yeSoft Brand Hotels Ongororo inoti nyika nhatu dzepamusoro mudunhu dzine nhamba yepamusoro yemahotera akazvimirira iVietnam, Indonesia nePhilippine.
Maodzanyemba kwakadziva kumabvazuva kweAsia kukura kwekukura kwevaenzi mumakore gumi apfuura kwakafambiswa nevagadziri vatsva kuindasitiri kana avo vanotarisira hyper-tourism kukura. Kudanana uku nemahotera kwakakurumidza kurwadza nekuda kwedenda uye kamwe kamwe varidzi vari kutsvaga matanho ekumisa emidziyo yavo yemamiriyoni emadhora sezvo kurasikirwa kwekushanda kuchikwira nezuva.
Yakashata kunze uko uye yava kuda kushata. Dzvinyiriro iri kuwedzera kubva kune vanokweretesa, uye dutu rekusafungidzirika riri kuramba richiwedzera zvaita kuti varidzi vemahotera vanyure mugungwa rekusagadzikana kwehupfumi.
Izvi zvinonyanya kuwanda pakati pepakati uye kumusoro, sezvo misika mizhinji inotsamira mudzimba, uye kuona zvibvumirano zvakachipa pamagumo emusika zvinogadzira domino mhedzisiro pamatairi. Pazasi, hapana kudiwa kwakafara kwakakwana kuchengetedza chikamu chehotera cheSoutheast Asia uye kusvinwa kunonzwika zvakananga panogara imba huru, pakati.
Imwe nzira yakakosha yemahotera mudunhu rese kubuda kwekunyanya kukoshesa kupihwa kwemhando dzakapfava nemhando dzepasi rose dzakadai seACCOR, Marriott, neHilton. Iyi nzira yechiedza inotora kuverengera nhamba iri kukura yevaridzi vanoda kuti zita ravo riratidzirwe pane zvivakwa uye zvisiri-yakajairwa dhizaini nzira. Wedzera pane yekukurumidza-track kushanduko dzekushandisa zvivakwa kana sarudzo kune franchise kune vane ruzivo vanogadzira uye pane humbowo hwakajeka hwekuchinja kukuru muindasitiri.
Indasitiri yehotera yekuSoutheast Asia iri kufambiswa kutenderera kutsva nekukosha kwakagadzirwa nedenda, uye maitiro akajairwa muNorth America neEurope izvo zvave kuwedzera mudunhu. Tsvagiridzo yedu inoratidza kukurumidza kusimudzira mufranchising, vechitatu bato vanoshanda, uye pivot nemaketani epasi rose kune manejimendi-mwenje nzira. Tichifunga nezvehukuru hwakakosha hwemahotera akazvimirira, inhanho ine musoro kubata hove uko kune hove.
Distribution uye brand zviri pamusoro peiyo itsva inovhiringidza kutenderera. Kunyangwe iko kusimuka kwakazara kubva kune yakajairwa musika-musika nzira munguva pfupi yapfuura pasina kupokana chimiro chezvinhu zvichauya.
