Muna 2024, kubatana pakati peEuropean Tourism Association (ETOA) neEuropean Travel Commission (ETC) ichatarisa kusimudzira Europe mu. China, masangano akazivisa.
The China European Marketplace (CEM) yakarongerwa kuitirwa muShanghai musi wa24 Chivabvu 2024. Yakarongwa na ETOA, chiitiko ichi chichaita kuti pave nemisangano yemunhu mumwe nemumwe pakati pevatengesi vekuEurope neveChinese vanobuda kunze kwevashanyi panguva yemusangano wezuva rimwe chete. Uyezve, kubva muna Chivabvu 27-29, ETC ichaita nzvimbo yeEUROPE paITB China muShanghai kuratidza nzvimbo dzakasiyana dzeEurope.
Masangano ese ari maviri anoratidza tarisiro yavo yekudzoreredza musika weChinese weEurope kuburikidza nekubatana uku kuedza kushambadzira.
Sekureva kwaTom Jenkins, CEO weETOA, avo vakaisa mari yavo mumusika weChinese vakasangana nenguva dzakaoma mumakore mana apfuura. Zvisinei, nhengo dzeETOA dzinotarisira kuti dzichaona 50% rebound mubasa remusika zvichienzaniswa nemazinga e2019 pakupera kwe 2023. Uyezve, pane tarisiro yekuwedzera kwekudiwa kupfuura iyo nzvimbo. Muchokwadi, vazhinji vari kufanotaura kuti musika uchasvika pre-denda mavhoriyamu panosvika 2025-6. Aya mafungidziro ndiwo achange achitarisisa nhaurirano dzeECM.
Kushanya kwemahara kweVisa kuChina kwakawedzerwa kuti kusanganise zvizvarwa zveNetherlands, Spain, Germany, France, neItari. Kufamba uku kunofambisa zvikuru kukwezva kwenhume kuzviitiko izvi. Chinangwa chedu ndechekutaridza kugamuchirwa kweushamwari kune vashanyi veChinese isu tichitarisira kudzokororwa kubva kuEurope, akadaro Jenkins. Akasimbisawo kukosha kwemisika yose, kunyanya kusimbisa kukosha kwezvitsva.
Sekureva kweETC's CEO Eduardo Santander, China ndiyo yakakosha kureba musika weEurope. Kumutsiridzwa kwechido cheChinese kunobata kukosha kukuru kune indasitiri yekushanya yeEurope. Vashanyi vekuChina pavanoshanyira Europe, vanowanzo sarudza kuongorora nyika nhatu kana kupfuura murwendo rumwe chete. Huwandu huri kuramba huchiwedzera hwevafambi vakazvimiririra kubva kuChina hunopa mukana wakakura sezvavanodzokera kuEurope kunotsvaga nzvimbo dzekuenda uye kudzidzira kufamba kwakasimba.
Santander akasimbisa kuti masangano ese ari maviri anoona hukama hwekushanya pakati peChina neEurope kwakakosha, zvese maererano nebhizinesi netsika. Tichifunga nezvehukama hwakasimba hwenhoroondo pakati pematunhu maviri aya, kushanya kunoita basa rakakosha mukusimudzira kunzwisisana uye kukurudzira kubatana mune ramangwana pakati pevadyidzani veChinese neEurope.
Yakavambwa muna 1989, ETOA yakatanga kushanda sesangano revanoshanya vachipa Europe senzvimbo yekuenda mumisika mirefu. Nekufamba kwenguva, ETOA yakawedzera chiyero chayo kuti ibatanidze vashandisi vematunhu, vamiriri vepamhepo, makambani ekufambisa akazara, uye chero bhizinesi riri kutsvaga kuzvisimudzira sechikamu chechigadzirwa chakazara cheEurope.
ETC inoumbwa neEuropean tourism organizations (NTO) uye ine chinangwa chekusimudzira kukura kwakasimba kweEurope senzvimbo yekushanya uku ichireverera kuEurope mumisika isiri yeEuropean.
