Panguva yechiitiko chemakore makumi manomwe, European Travel Commission (ETC) yakaburitsa bhuku, iro rinopa nhoroondo yakawandisa yezve ETC yemakumi manomwe emakore ekutanga ebasa. Iri bhuku, rakanzi "Iyo Nhoroondo yeEuropean Travel Commission (70-1948)", inotora vaverengi varo parwendo kuburikidza nenhoroondo yekubatana mukusimudzira Europe senzvimbo imwe yekumhiri kwemakungwa uye mukuita kuti kuenda uye mukati meEurope kuve nyore uye kunakidze. .
"ETC yakaratidza makumi manomwe emakore enhoroondo yekushanya muEurope uye rimwe remasangano ekare ehurumende ehurumende", akadaro Mutungamiri weETC VaPeter De Wilde. “Rwendo runonakidza rwunoratidza kutarisana kwatakaita neEurope yedu inodikanwa nekukunda matambudziko. Chero bedzi tichikwanisa kuungana sevanhu vekuEurope tichitsanangura zviroto zvedu, hutungamiriri hwedu munharaunda yekushanya huchavhura mikova yenyika irinani apo vanhu vanozoona kufamba sechiitiko chekugovana tsika nekuremekedza hunhu hunogona kushandura hupenyu ” , akawedzera Mr. De Wilde.
Rakaumbwa zvitanhatu zvakateerana zvechitsauko, bhuku rinoteedzera kuvandudza kweEuropean chikamu chekushanya kubva panheyo yeEuropean Travel Commission mu1948 kusvika nhasi uno. Inotsanangura makore ekuvaka-mushure mehondo kuvakazve muEurope uye nebasa reMarshall Plan mukusimudzira kwekushanya muEurope. Bhuku rinoenderera mberi kuburitsa mushandirapamwe wekutanga weEuropean wekushambadzira mhiri kwemakungwa uye kushambadzwa kweETC muAmerica kwakave chiitiko chemberi chesangano. Zvakare, iro basa rinotarisa kumatambudziko matsva ezvematongerwo enyika ekushanya kwakawanda kwakabuda musimba rakazara muma1960. Ma1970 & 1980 akaunza zviitiko zviviri zvakakurisa zvakazungunusa indasitiri yekufamba, senge ndege nyowani uye tekinoroji-yakavakirwa matekinoroji, nematambudziko makuru (kuderera kwezvehupfumi, njodzi yenyukireya nekurwiswa nemagandanga), izvo zvaida mhinduro yeETC. Iyo post-Cold Hondo makore akawedzera zvakanyanya ETC nhengo kuCentral neEastern Europe uye yakawedzera kubatana kwayo nemasangano eEuropean. Kuvhurwa kwe visiteurope.com muna 1996 kwakaratidza kutanga kwekusimudzirwa kwedhijitari kweKufamba Europe. Chitsauko chekupedzisira chinotarisa zvakaitwa neETC mushure mekuchinja kwehutungamiriri muna2012 kusvika nhasi uno, ichiwedzera mabasa ayo uye ichisimbisa chinzvimbo chayo sezwi rekushanya kweEurope muzana ramakumi maviri nerimwe.
"Nhoroondo yeEuropean Travel Commission (1948-2018)" yakaferefetwa ikanyorwa nevanyori vezvakaitika kare vatatu mubazi rezvekushanya - Dr Igor Tchoukarine (University of Minnesota), Dr Sune Bechmann Pedersen (Lund University), naDr Frank Schipper ( Nheyo yeNhoroondo yeTekinoroji, Eindhoven).
ZVOKUBVA MUNYAYA INO:
- The book, entitled “The History of the European Travel Commission (1948-2018)”, takes its readers on a journey through the history of collaboration in promoting Europe as a single destination overseas and in making travel to and within Europe more accessible and appealing.
- Composed of six broadly chronological chapters, the book traces the development of the European tourism sector from the foundation of the European Travel Commission in 1948 up to the present day.
- It describes the years of post-war reconstruction in Europe and the role of the Marshall Plan in the development of tourism in Europe.
