"Kuvimbika kwenguva refu kuri kudzoka"' - Rajesh Agrawal, Mutevedzeri waMeya weLondon weBusiness anopfupikisa maonero eguta kumisangano nezviitiko uye positivity iyi yakawanikwa pauriri hweshow paIMEX muFrankfurt, ichiitika kusvika 2 Chikumi.
Kudyara mari munzvimbo nenzvimbo kwabatsira kufambisa kufambira mberi kwebazi iri neExCeL London, South Africa neBangkok pakati pevaratidziri vari kuzivisa zvirongwa zvikuru zvebudiriro pashoo iyi.
Remo Monzeglio, Mutevedzeri weGurukota rezvekushanyirwa kwenyika, Uruguay, akatsanangura kuti kukurumidza kuita kwenyika yake nedenda iri kwakabatsira kumisa mukurumbira wayo seimwe yenzvimbo dzakachengeteka, iri munzvimbo shanu dzepamusoro pasi rose. Iine 80% yehuwandu hwayo 3.5 miriyoni yakabaiwa zvizere, Uruguay yakabata akatevedzana ebhizinesi hombe nemitambo zviitiko, chimwe nechimwe chine vanopfuura zviuru makumi mashanu vevatori vechikamu. Nguva pfupi yadarika, zuva reUNESCO reWorld Press Freedom Day rakaitirwa kuPunto del Este, inonyanyozivikanwa seSaint Tropez yekuSouth America.
Mufananidzo: Remo Monzeglio, Mutevedzeri weGurukota reKushanya, Uruguay. Image download pano.
Kupfupika kwekutengesa kutenderera uye niche zviitiko mahombe epashure-denda maitiro, sekureva zvitsva zvakawanikwa kubva kuThe Center for Exhibition Indasitiri Research (CEIR). Vachitaura paMPI neICCA kumira, Cathy Breden, Managing Director weCEIR uye CEO weIAEE, akataura kuti varongi zvinonzwisisika "jittery" post-denda, zvichitungamira kupfupi kutengesa kutenderera uye mhando nyowani dzezviitiko. Izvi zvinosanganisira zvidiki, niche uye zviitiko zvedunhu zvinopa mikana mitsva kuindasitiri.
Breden akakurudzira varongi kuti vaongorore co-nzvimbo uye mikana yemusika yakanangwa, tarisa pakuita kwegore rose, uye kukoshesa kusimba uye kusiyana uye kubatanidzwa. Akataurawo kuti "omnichannel kushambadzira kuri pano kugara". Akatsanangura kuti: "Iva nechokwadi chekuti unonzwisisa kuti nzira yako yekushambadzira omnichannel ndeyekusvika kune vese vateereri vako vakasiyana uye vanobatana. Dhijitari inopindirana, haina kukwikwidza kune inorarama mu-munhu chiitiko chemuviri. "
Mufananidzo: Kubata pane show floor. Download mufananidzo pano.
Kushanya kweiyo tech landscape
Vakapinda vakatungamirirwa kuburikidza neazvino chiitiko tech landscape naMiguel Neves, Skift Meetings Editor in Chief. In Iyo Yekupedzisira Inotungamira kune Chiitiko Tech 2022, Neves akatsanangura kuti kukura kwechiitiko tech kwakwira 1000% kubva padenda: "Iyi inzvimbo yakabatikana uye ine hunyengeri kutonga izvozvi," akadaro.
Asati afunga kana kutaura nezve chero makambani ehunyanzvi, akakurudzira kuti: “Unofanira kuziva kuti hunyanzvi hwezviitiko hunogona, uye hwausingakwanise, kuita. Uye kana chero munhu akakubvunza kana iyo yakakwana chikuva iripo, haidaro! Ndosaka ini ndichiraira zvakasimba munhu wese anoronga kuti atange nepfungwa kutanga, wozogadzirisa uyezve maturusi. Unogona kurasika zvakanyanya kana ukafunga nezve tekinoroji kare mukugadzira kwako ruzivo. "
Mu'Inguva yekuti utange kugadzira brand yako', chimwe chezviitiko zvinopfuura zana nemakumi mashanu zvedzidzo zviri kuitika panguva yeshoo, Shameka Jennings akagovera mazano ake ekugadzira rudzi rwakabudirira rwevanhu nemasangano. “Gadzira chirevo chinopfupisa 'chii, kupi uye nei' chebasa rako - uye shandisa icho senyeredzi yako yekuchamhembe paunenge uchizvisuma. Izvo ndezvekuona nzira yakajeka, kuramba usina kusurukirwa iwe, uchibata budiriro yako nekubata kwakasimba, uye usamborega kuenda. " Zano rake repamusoro? "Tora nguva yako pano pashoo - pane zvakawanda zvemukati uye vanhu vazhinji vekusangana."
Data inotsigira 'foodprint'
Sustainability inoratidzawo zvakakwirira pahurongwa hwevanoronga: “Ndiro rimwe rematambudziko makuru akatarisana neindasitiri yedu” akatsanangura Isabel Schmittknecht anobva kuMCI Germany. Eric Wallinger anobva kuMeet Green akatsanangura kuti “F&B iri pamharadzano yebudiriro – ndipo panosangana zvinhu zvese zvekuchengetedza” muchirongwa chake 'Maitiro ezvakatipoteredza “chikafu”'. Boka racho rakagovana matambudziko avo nehumbowo hwedata hwekufungidzira zvakanyanya - "Kana ndikabvisa ndiro shanu kubva mumenyu yangu, izvi zvinoshandura sei nyika? Ndinoda nhamba dzekutsigira izvi,” akatsanangura kudaro mumwe akapinda.
Mushanyi, Beau Ballin, Mutevedzeri weMutungamiriri, Mutungamiriri weMusika weGlobal kuCWT Misangano & Zviitiko muMinneapolis anopfupikisa mufaro wekubatana pashowfloor: "Ndaive kuIMEX America, saka zvakanaka kuti uenderere mberi nerwendo uchiona show yakavhurwa uye vanhu vachiungana. pamwe chete zvakare. Zviitiko zviviri izvi ndezvandinodaidza kuti "Old Home Week". Ndezvekusangana nevatengesi nevemahotera, asi ndezvekuonawo shamwari dzangu muindasitiri uye vezera uye vandinoshanda navo.”
IMEX muFrankfurt inoitika 31 Chivabvu - 2 Chikumi 2022 - iyo bhizinesi zviitiko nharaunda inogona nyora pano. Kunyoresa mahara.
# IMEX22
ZVOKUBVA MUNYAYA INO:
- Mu'Inguva yekuti utange kugadzira brand yako', chimwe chezviitiko zvinopfuura zana nemakumi mashanu zvedzidzo zviri kuitika panguva yeshoo, Shameka Jennings akagovera mazano ake ekugadzira rudzi rwakabudirira rwevanhu nemasangano.
- Remo Monzeglio, Mutevedzeri weGurukota rezvekushanyirwa kwenyika, Uruguay, akatsanangura kuti kukurumidza kuita kwenyika yake nedenda iri kwakabatsira kumisa mukurumbira wayo seimwe yenzvimbo dzakachengeteka, iri munzvimbo shanu dzepamusoro pasi rose.
- Eric Wallinger anobva kuMeet Green akatsanangura kuti “F&B iri pamharadzano yebudiriro – ndipo panosangana zvinhu zvese zvekuchengetedza” muchikamu chake 'Maitiro ezvakatipoteredza “chikafu”'.
