Juergen Thomas Steinmetz akaenderera mberi achishanda muindasitiri yekufambisa uye yekushanya kubva achiri mudiki muGermany, akatanga semumiriri wekufambisa uye zvino semuparidzi weimwe yepasirese ine simba uye inoverengwa zvakanyanya mabhuku ekufambisa uye ekushanya. Ndiye zvakare Sachigaro weInternational Council of Tourism Partners (ICTP).
Akazvarwa musi waZvita 9, 1957, Thomas anogona kunzi mweya unodzungaira, asi panguva imwechete hunhu hunoshanda nesimba hwave chiratidzo cheindasitiri yenhau dzekufambisa uye yekushanya nekuda kwekuzvipira chaiko kubasa rake.
Zviitiko zvake zvinosanganisira kushanda pamwe nekushanda pamwe chete nemahofisi ezvekushanya enyika akasiyana-siyana uye masangano asiri ehurumende, pamwe chete nemasangano akazvimiririra uye asina purofiti, mukuronga, kuita, uye kutonga kwemhando yezvirongwa nezvirongwa zvakasiyana-siyana zvekufamba uye zvekushanya, kusanganisira kushanya. mitemo nemutemo. Masimba ake makuru anosanganisira ruzivo rwakakura rwekufamba uye kushanya kubva pakuona kweanobudirira muridzi webhizinesi rakazvimiririra, hunyanzvi hwekuita network, hutungamiriri hwakasimba, hunyanzvi hwekutaurirana, mutambi wechikwata chakasimba, kutarisisa kune zvakadzama, ruremekedzo rwekuteedzera munzvimbo dzese dzakadzorwa. , uye hunyanzvi hwekupa mazano munzvimbo dzese dzezvematongerwo enyika uye dzisiri dzezvematongerwo enyika zvine chekuita nehurongwa hwekushanya, marongero, uye mitemo. Ane ruzivo rwakakwana rwezvino maindasitiri maitiro uye maitiro uye ari komputa uye Internet junkie.
Ndedzipi tyisidziro dziri kutarisana neyakakomba uye nyanzvi dzezvenhau dzimba mumafashama esocial media?
STEINMETZ: Handina chokwadi kana ndichinzwisisa mubvunzo wako. Ndinogona kufunga nezvematambudziko akati wandei. Nekuda kwehuwandu hukuru hwekutumirwa kwesocial media, nyanzvi midhiya ine nhungamiro yekuona uye kuenzanisa ruzivo inogona kushanda ichimhanya zvishoma. Serious media inofanirwa kujekesa ivo vakasiyana nesocial media. Ivo vanofanirwa kuendesa meseji yenguva dzose kuti vachengetedze nzvimbo yavo senzvimbo yakavimbika yenhau.
Imba yekufambisa uye yekushanya midhiya iri nyore kuchengetedza, kana kuti kugadzikana kuri kuita mubvunzo?
STEINMETZ: Sustainability iri kuita dambudziko mune chero bhizinesi. Nenhamba yenhau itsva, midhiya yemagariro, neInternet,¬ mari yekushambadzira iri pasi zvakanyanya kana ichienzaniswa nemakore mashoma apfuura. ETN, semamwe midhiya, iri kutsvaga "kunze kwebhokisi" mikana yekuwana mari uye haina kuvimba nekushambadza kwetsamba.
Sei wakasarudza nzira yakaoma kudaro yekufambisa uye kushanya kwenhau, asi vanhu vanofarira kuteerera uye kuverenga nezvezvematongerwo enyika, njodzi, nezvimwewo? Ko pfuti hadzisi nyore kutengesa kupfuura marozi here?
STEINMETZ: Isu tinoziva izvi. Nhamba uye nhau dzenjodzi dzinotengeswa. Isu tinotarisawo misoro mikuru uye mazwi makuru kuti tiwane vaverengi vakawanda. Isu hatitengesi chaizvo "roses" - zvinyorwa zvedu zvakakosha uye dzimwe nguva zvinoputika mumasikirwo. "Rozi"
zvinyorwa zvakanyanya advertorial.
Tiudze mavara api aunoda uye kuti ndechipi chikafu chaunoda kudya.
STEINMETZ: Ndiri kuHawaii, uye tine zvakawanda zvekudya zvekuAsia. Ini ndinoda Thai, Indian / Pakistani, uye Japanese chikafu. 75% yezvandinodya haisi yangu yechinyakare chikafu cheGerman. Ndinoda chikafu chinorunga uye chikafu chichangobva kubikwa. Ini handisi mukuru mune mabuffets uye chikafu chisati chabikwa kana chikafu chekukurumidza. Iniwo ndinoda chikafu cheItaly, asi chiremba wangu akandiudza kuti ndisanyanyochidya.
Thomas, chero meseji yaunoda kutumira kune vezvenhau uye vane chekuita nekushanya nekushanya?
STEINMETZ: Ndanga ndiri mubhizinesi iri kubva 1978, uye ndinorida. Bhizinesi rangu ndiro randinofarirawo. Handifi ndakava miriyoni, asi kusangana nevanhu pasi rese uye indasitiri yedu kunonakidza. Indasitiri yakakosha kuchengetedza runyararo nekunzwisisa. Tourism inogona kubatsira mukunzwisisa kwenyika, kune nyika yakavhurika, uye zvakare kune imwe nyika ine mutoro.
Ndezvipi zvaunovavarira muhupenyu? Wakagutsikana zvakadii nebasa rako uye mamiriro ese muindasitiri yekushanya?
STEINMETZ: Ndinoda basa rangu. Kuzviita 24/7/365 hachisi chinhu chandinodemba. Ndakaita shamwari dzakawanda muindastiri, uye ndinoda kusangana nevanhu uye kunakidzwa nebasa rangu. Hapana chimwe chinhu chandaisagona kufungidzira. Chinangwa changu, hongu, ndechekutanga kuchengetedza mari yekurega kwangu. Iri bhizinesi harisi bhizinesi rinobhadhara zvakanyanya, saka rinogona kuve dambudziko dzimwe nguva.
Kana ndikakupa zororo remwedzi mumwe chete, ungashuvira kuishandisa kupi - kupi uye nei?
STEINMETZ: Ndinoda kugara kumba. Ndakafamba mazuva 170 gore rakapera. Ndinogara pane chimwe chezvitsuwa zvakanaka kwazvo pasi rose. Ini ndinopfeka zvikabudura uye tee-shirts uye masiraidhi zuva rose, uye ndinotarisa kunze kune imwe yemahombekombe akanaka kwazvo aunogona kuwana chero kupi. Pandinofamba, ndinonakidzwa nemaguta makuru akaita seJakarta, Bangkok, Berlin, London, neHong Kong -¬ ndiwo maguta andinofarira. Ndaizonakidzwawo nematunhu emakomo. Rwendo rwenguva pfupi yapfuura kuNepal rwakanga rwuchinakidza.
Ndatenda zvikuru, Thomas, nenguva yako nebvunzurudzo. Ndinokutendai zvakare.
[Bvunzurudzo yakatanga kuburitswa neThe Region Initiative]
