Iyo ICCA (International Congress uye Convention Association) chinzvimbo chenzvimbo dzepamusoro dzemusangano munyika inoona Europe neItari munzvimbo yakanaka. MuICCA Yepamusoro makumi maviri Kwekuenda Performance Index, 20% yenyika uye 70% yemaguta inzvimbo dzekuEurope, ichiteverwa nenyika dzeAsia uye North America nyika.
Izvi ndizvo zvakataurwa naPresident Roma neLazio Kokorodzano Bureau, Onorio Rebecchini, panguva yemusangano wake wevatori venhau kuTTG muRimini 2023.
Aya ndiwo mhedzisiro yakanakisa yeItari, iyo yakabva pachinhanho chechitanhatu yakawanikwa muna 6 ichienda kunzvimbo yechitatu muna 2018, pamberi peGermany, France, uye UK, ine 3 zviitiko zvakarongwa - zvitanhatu chete zvishoma pane yechipiri-nzvimbo Spain.
OICE (Italian Congress/Chiitiko Observatory) Data
Nezvenyika macro-mamiriro enyika yemisangano, muna 2022, pamusoro pe303,000 misangano uye zviitiko zvebhizimisi zvakaitirwa muItaly, zvichinyora kuwedzera kwe + 252% zvichienzaniswa ne2021. Paiva nevatori vechikamu vanopfuura mamiriyoni e21 (+ 362% zvichienzaniswa ne2021). ) uye kupinda kwe31 miriyoni (+ 366% zvichienzaniswa ne2021). Kuenzaniswa nemitumbi uye masangano, mabhizinesi ndiwo aive vatsigiri vakuru vezviitiko.
Indasitiri yekongiresi iri kudzoka zvishoma nezvishoma kune pre-denda uye yatove gore rino yakadzora zvinopfuura makumi manomwe muzana ezviitiko zvakaitwa muna 70, gore rekupedzisira denda risati rasvika. Sekureva kwevanoongorora, gaka racho richange radzoserwa zvizere mukupera kwa2019 zvichienzaniswa ne2023 kana kutopfuura mwero wezviitiko zvakanyorwa denda risati rasvika. Pamusoro pezvo, kana zviitiko zvakawanda zvegore rapfuura - 2019% - zvaive nechimiro chenzvimbo, paine 63.2% chete yehunhu hwepasirese, muna 8 kuchave nekudzoreredzwa kwakasimba kwezviitiko zvepasirese.
Zviitiko uye Makonferensi: Kwazvinoitikira
Misangano yakawanda uye zviitiko - 59.0% - zvakaitika muNorth Italy, Central Italy yakabata 24.4% yezviitiko, South 10.4%, uye Islands 6.2%. Chaizvoizvo nezveRoma, pakanga paine kusimuka kwakanaka munzvimbo dze2022.
Zvekukosha kukuru ndezvokuita kwemaguta ese makuru eItaly, ayo anogara achisimuka pachinzvimbo kubvira 2019.
Panzvimbo yegumi neina iRoma (yechigumi nesere muna 18), paine misangano yepasirese inosvika makumi masere yakarongwa, pamberi peMilan munzvimbo yechigumi nesere (yechi2019 muna 80), paine zviitiko makumi matanhatu nenhanhatu dzemusangano, ichiteverwa naBologna munzvimbo yechi18 uye Florence munzvimbo yechimakumi matanhatu, pazvaive. panzvimbo yechi32 muna 2019.
ETN EXCLUSIVE INTERVIEW
Hurukuro yakapihwa neMutungamiri Rebecchini kumutori weTN-USA muItaly pamusoro pezvinoitika zveRome neLazio Convention Bureau (CBReL).
eTN: Ndeipi basa rinoitwa neRome & Lazio Convention Bureau?
Rebecchini: Iyo CBReL inhengo yepamutemo yekusimudzira kupihwa kwevashanyi kweRome neLazio uye masevhisi eRome neLazio pamisika yenyika uye yepasirese yeindasitiri yemusangano maererano nesangano, kugamuchira, kutakura uye masevhisi.
Icho chimiro chechidiki, chakazvarwa muna 2017 kubva pakuona kwemasangano makuru ekutengeserana muchikamu chekushanyirwa pamwe chete nevamiriri venzvimbo, Roma Capitale neLazio Dunhu.
Isu tinotora chikamu chepakati munharaunda yekushanya ecosystem, sezvo varongi vemisangano uye makambani emakambani epasi rose vakawana muCBReL mutauriri akange asipo kusvika makore mashoma apfuura: nhasi, avo vanoda kutanga makwikwi pakati pemaguta eEurope makuru- Scale Events International pakupedzisira ine sangano rekutendeukira zviri pamutemo kuti riwane rumwe ruzivo nezve vashanyi veRome neLazio maererano nesangano, kutambira, chekufambisa uye masevhisi.
eTN: Ndeapi masevhisi anopihwa neCBReL kunhengo dzayo?
Rebecchini: Panguva imwecheteyo, CBReL inopa rutsigiro kuvarongi vezviitiko nemisangano nekuvapa ruzivo rwakadzama nezvenzvimbo, kuwanikwa kwenzvimbo nenzvimbo, nezvesarudzo dzepekugara uye mabasa ekugadzirisa zvinhu, zvichirerutsa nzira dzekuita sarudzo dzekusarudza kwekuenda.
Chiitiko chekutsvaga mikana yekusimbisa kushanya kwakabatana neindasitiri yemusangano inosanganisirawo kusimudzirwa kwakananga kwenzvimbo yacho kuburikidza nekukurukurirana uye kushambadzira zviitiko uye kuita tsvakiridzo uye ongororo yechikamu chekutarisa mafambiro emusika uye kuvandudza mhando yemasevhisi anopihwa.
Takabatana nebasa rakawanda remasangano, pamusoro pekufambisa musangano pakati pekupa uye kudiwa uye nhaurirano inokurudzira pakati pevatambi vebazi rehurumende nevega, tinogadzira nzendo dzemhuri uye zviitiko zvevashanyi zvine chinangwa chekuvandudza ruzivo rwekufamba kwevatori vechikamu, tichikurudzira. kuti vawedzere kugara kwavo kuti vawane kunaka kwenzvimbo pa360 °.
eTN: CBReL ine nhengo ngani?
Rebecchini: Iyo CBReL network ine vanopfuura zana nemakumi mashanu vatambi vemudunhu, kusanganisira makambani akazvimirira, masangano ekutengeserana, uye vatambi vekushanya vanomiririra, nenzira inotenderedza, ingangoita yese yekugovera indasitiri yemusangano munzvimbo iyi.
Isu tinotsigirwa, chokwadi, nevanonyanya kukosha vanoshanda muchikamu, nzvimbo dzemusangano dzemukurumbira wepasirese, seRome Convention Center "La Nuvola" uye Auditorium Parco della Musica, nzvimbo dzekutengeserana yemhando yeFiera di Roma, makambani ekutungamira kwenzvimbo yekuenda ezvivakwa zvakakosha seRome Airport, makuru emitambo uye tsika vanoita seSport e Salute neZetéma, mabhizimisi uye mahotera akasarudzika, PCO (Professional Congress Organizers), uye DMC ( Destination Management Company) masangano.
eTN: Unogona here kutiudza nezveramangwana reCBReL uye zvinangwa zvebhizinesi zvakakosha?
Rebecchini: Kubva payakavambwa, CBReL yakatanga chirongwa chakakosha padivi pemakambani nemasangano, ichigadzira mikana yemisangano, mapurojekiti, uye matafura ehunyanzvi, kuitira kuti vatore mikana mikuru inobva kuindasitiri yemisangano, kutanga kubva kunhengo dzinosvika makumi matatu muna 30 kusvika pamusoro. 2017 muna 150.
Bhizinesi redu chairo rakakosha nderekusimudzira kupihwa kwemusangano weRome neLazio, nekudaro tichiwedzera huwandu hwezviitiko uye makonferensi ekukosha kwenyika uye epasirese munzvimbo iyi uye nekudaro kutanga hunhu hwakanaka hune mhedzisiro pachikamu chekushanya mune zvese uye zvine hukama maindasitiri. - ibasa rekuda ratinogona kutevedzera nekuwedzera kugona uye nzvimbo yekufambisa chete nekutariswa kwemasangano.
Nechikonzero ichi, isu tinovimba kuti nhaurirano uye nhaurirano ichave ichiwedzera kuvaka uye synergistic, kuitira kutsanangura nekuita maitiro akanakisa uye zvirongwa zvenguva refu sekukwezva mainvestimenti uye zviitiko munharaunda yedu uye kwete pakati pevakwikwidzi vedu.
eTN: Pamusoro pezviri kutaurwa pamusoro, ko CBReL ine “chiono” cheramangwana rayo here?
Rebecchini: Chaizvoizvo nekuda kweichi chikonzero, tichitaura kune ichangopfuura uye nechinangwa chekusiyanisa kupa kwevashanyi kwakabatana nemusangano weindasitiri, isu tinosimbisa "intuition" yedunhu reLazio kuisa mari muchikamu chemotokari, chikamu chiri kukura nekukurumidza muEurope uye. muAmerica.
Nechirongwa che "Lazio paMugwagwa", takasimudzira Vallelunga Auto Drome uye migwagwa inoshamisa yevamiriri inopenya muLazio yese kumakambani emotokari ekunze nevashandisi, vanozokwanisa kushandisa nzvimbo dzedu dzakanakisa kuratidza mhando nyowani kune vatengi, midhiya, nyanzvi, uye manejimendi epamusoro.
eTN: Wakaronga here kuvapo kweCBReL kumitambo yekushanya kuEurope nekumhiri kwemakungwa?
Rebecchini: Pakati pezviitiko zvakasiyana-siyana zvepasi rose zvakarongwa kusimudzira kupihwa kwevashanyi vedunhu kwakabatana neindasitiri yemusangano, tiripo mazuva ano - pamwe nedunhu reLazio neRoma Capitale - pamitambo yekutengeserana muchikamu chekushanya: IMEX America muLas Vegas uye IGTM. yeLisbon. Mumwedzi iri kuuya, isu hatizotadza kutungamira ILTM muCannes (France) yakanangana nekusimudzira hupfumi hwevashanyi, uye IMEX muFrankfurt, nguva dzose pamberi pemasangano.
eTN: Kunze kwekuti Italy ichakunda Saudi Arabia neKorea yeExpo 2030, ndedzipi zvirongwa zveConvention Bureau?
Rebecchini: Kunyange zvazvo nhamba dzatinadzo dzichikurudzira zvikuru, tine ramangwana pamberi pedu rizere nematambudziko uye zvinangwa zvine mbiri, zvinosanganisira kugadzwa kwechitendero kwe“Jubheri 2025” uye “Jubheri 2033” rinotevera, tichitarisira kukwanisa kuita chiitiko ichi kunaka, "Expo 2030," nzvimbo inokwanisa kukwezva kwete chete vashanyi kubva kumakondinendi ese asiwo kugadzira zviitiko zvine hukama nemabasa pamwe nekuwana mari yekugadzira mabasa matsva eruzhinji, uye chekupedzisira asi chisiri chidiki, kusimudzira zvifambiso.
