Mireniyamu ikozvino yapfuura Baby Boomers seboka rakakura kwazvo rekugadzira. Zvazvinoreva ndezvekuti nyika iri kutungamirwa nezvido zvemireniyumu uye maitiro evatengi, uye kwemakore mashoma anotevera, ivo vanozoraira mafambiro enyika.
Indasitiri yekufambisa haina mutsauko. Sezvo nyika iri kuvhura kune pfupi-haul uye-refu-nzendo nzendo zvakare, mamireniyumu ari kuchinja nzira yatinofamba nayo. Nzendo dzeCulinary, kushanya kwakagadzirwa, kunotenga, uye kuvapo kwesocial media angori mamwe emaitiro anotsanangura mamireniyumu ari kuongorora nyika.
Heano maitiro ekufamba semireniyumu uye kuita zvakanyanya pazviri.
Tsika ndapota!
Nepo imba nemota zvaigona kunge zvakave chikafu chezvizvarwa zvakapfuura, 78% yemireniyumu iri kukoshesa zviitiko pamusoro pezvinhu zvenyama.
Tiri kurarama munyika yeAirbnb, Uber, neWorkAway, saka hatigone kutora zvinhu zvedu chete asiwo zvezviitiko zvedu. Ndeipi nzira iri nani yekuita kudaro kupfuura kufamba?
Nyika yekufamba inotipa mukana wekuongorora tsika itsva, mabikirwo, uye zvisikwa zvitsvene zvezvisikwa. Muchokwadi, ongororo ichangoburwa inoratidza kuti 86% yemireniyumu vanofamba kuti vawane tsika itsva. Vanokoshesa zviitiko zvechokwadi uye havazezi kunyudzwa mazviri, kungave kuburikidza nekudya kana kusangana nevanhu veko. Zvinoenderana neshumo kubva kuExpedia uye mutengi insight vanoongorora Future Foundation, makumi matanhatu muzana ezviuru zvevafambi veUK vanotenda kuti chikamu chakakosha chechiitiko chekufamba itsika yechokwadi.
Uyezve, 78% yemireniyumu inoda kuti kufamba kwavo kuve kwedzidzo, saka vanogona kudzidza chimwe chinhu chitsva, maererano neCondor Ferries. MaMireniyumu ane 13% mukana kupfuura mamwe zvizvarwa kutsvaga nzvimbo dzekufambisa dzine nhoroondo kana tsika yakakosha.
Nenzira iyo, nzvimbo dzechinyakare dzevashanyi hadzisi kuenda kwavari. Izvo zvinogona kukonzera kuomerwa kwemabhizinesi ari munzvimbo idzodzo asi zvakare zvinogona kupa mabhizinesi emuno munzvimbo dzisingazivikanwe kwekuenda kusimudzira.
Nzvimbo yekuronga mafambiro muvTravel yaratidza nzvimbo dzepamusoro dzemakumi matatu ezviuru zvekufamba kwegore ra30. Lisbon (Portugal), Ubud (Bali, Indonesia), Cinque Terre (Italy), Utah National Parks (USA), neLuberon (France) vari kutungamira rondedzero. .
Padivi pezviitiko zvekufamba kwetsika, 44% yemireniyumu vanofarira kuongorora chiitiko chepati kana vachifamba uye 28% vanofarira kutenga, maererano neCondor Ferries.
Snap it!
Haisi chakavanzika kuti social media iri kuzivisa mararamiro edu. Izvi ndezvechokwadi kunyanya kune mireniyumu uye zvavanofarira kufamba. Ivo havangosangana chete nekufamba kuburikidza nemasocial media asi zvakare kuronga uye kurekodha nzendo dzavo nazvo.
Mireniyamu yakabhombwa nekushambadzira uye kushambadza kuburikidza neinternet uye magariro enhau kubva paudiki. Nepo zvizvarwa zvakapfuura zvakavimba nemafambisirwo erwendo, izwi remuromo, uye zviziviso zveredhiyo kuti vasarudze kwavachaenda, mamireniyumu anotendeukira kumasocial network.
Sekureva kwaCondor Ferries, makumi masere nenomwe muzana ezviuru zvemakore anoshandisa Facebook kukurudzira kubhuka uye vanopfuura makumi mashanu muzana vanotendeukira kuPinterest neTwitter. Ongororo uye makomendi mumaforamu anoitawo basa rakakosha mukuita sarudzo kwe87% yemireniyumu, uye 50% vanotora zano reshamwari dzavo pasocial media.
Influencer marketing iri kutambawo basa guru mukuita sarudzo. Mifananidzo yevafambi vakamira pamberi penzvimbo yeparadhiso yakaita sechitsuwa mune yakanaka sundress uye nemanyatera emanyurusi ari kuratidza hupenyu hunofadza hwekufamba muchiedza chakanakisa. Izvi zviri kukonzera FOMO (kutya kurasikirwa) muvatengi vemireniyumu, vari kushuvira zviitiko zvakafanana.
Chirevo chakabva kuExpedia nevaongorori vezvekunzwisisa kwevatengi Future Foundation vakaratidza kuti vaviri mumireniyumu mashanu vanobvuma kuti sarudzo dzavo dzekubhuroka kwezororo dzinofurirwa zuva nezuva nehotera uye mapikicha ekufambisa mune yavo nhau.
Nzvimbo dzekuenda dziri kupindura nekuwedzera kushandiswa kwesocial media zvakare. Vazhinji vavo vane vanonzi 'selfie-zviteshi' kukurudzira vashanyi kuti vagovane zvavakasangana nazvo pasocial media. Asi izvo, vanosvika makumi mapfumbamwe nenomwe muzana ezviuru zvemakore vanoti vanozogovana zviitiko zvavo zvekufamba pasocial media, ne97 muvatatu vanotumira kamwe pazuva.
Saizvozvo, chirevo kubva kuExpedia uye mutengi anoongorora vanoongorora Future Foundation yakaratidza kuti 56% yemireniyumu vanofarira kutumira mufananidzo kana vhidhiyo yezororo ravo pasocial media panguva yerwendo rwavo. Sezvineiwo, 40% vanobvuma kuti vari kuyedza nesimba kuunza yakaringana vhezheni yezororo ravo online.
Sezvo zhizha ra2022 rasvika, tiri kufara nemafambiro edu ezhizha kune dzimwe nyika. Yave nguva yekugadzirira zororo-uye kugadzirisa nzira isingafambwe sezvinoita mamireniyumu.