Asia ichiri kuzeza kuzvisimudzira kumusika wengochani, kusanganisira Thailand-inoshamwaridzana nengochani, nepo United States, Australia, South Africa neEurope zvave zvino kweanopfuura makore gumi akanangana nevafambi vengochani semusika unogona kuunza mari yakawanda uye kuratidzwa kwakanaka. kunyika kana guta. MuEurope, kubudirira kweEuropride yegore negore kunopupurira kukosha kwakatorwa nekugamuchira chiitiko chengochani. Muna 2007, Madrid yakagamuchira vafambi vanopfuura mamirioni maviri panguva yekutambira Europride, rekodhi munhoroondo yechiitiko.
Sezvo nyika zhinji dzichiziva simba repink dhora revashanyi, kushanya kwengochani kunoramba kuri kufuratirwa kubva kunyika dzeAsia. Kazhinji yenguva, nyanzvi dzemusika dzinofungidzira kuti kusada kweAsia kunorembera kutsika pane kuvengana kwechokwadi kushanya kwengochani.
"Nzanga dzeAsia dzinochengetedza uye chikamu chikuru chevanhu chichiri kuvimba netsika dzechinyakare. Mifananidzo yemakirabhu engochani dziri pachena muBangkok kana mitambo yevasina hunhu hairatidzi manzwiro chaiwo evagari veko,” akatsanangura kudaro Juttaporn Rerngronasa, mutevedzeri wagavhuna weKushambadzira Kukurukurirana kuTourism Authority yeThailand (TAT).
Muvazhinji vechiMuslim Indonesia neMalaysia, kuita ngochani kuchiri kutorwa sechivi. Nekudaro, hazvina kutadzisa chiitiko chakanaka chengochani kubudirira muJakarta, Kuala Lumpur neBali.
Mharidzo kunharaunda dzinoshanyira ngochani dzinoramba dziri "subliminal" muAsia. Kunyange hazvo nyika zhinji dzave nemafungiro akavhurika kune vafambi vengochani, kushambadzira kumapoka engochani kunoramba kuri mumaoko emunhu. Kutambira kweTaiwan mutambo mukuru wekutanga wekudada wepasirese reChina muna 2003 kwakaushandura kuita nzvimbo inofarirwa nengochani kuNortheast Asia. Mahotera echingochani uye masangano ekufambisa akabudirirawo munguva pfupi yapfuura muCambodia.
“Hatina kunetsa kubva kuHurumende nekuti vanonzwisisa kuti kunangana nemusika wengochani inzira yekusimudzira kushanya munyika,” akadaro Punnavit Hantitipart, Sales and Marketing Manager weGolden Banana Boutique Hotel iri muSiem Reap. Kambodhiya.
Makore mashoma apfuura, pasi pehutungamiriri hweMutungamiriri Goh Chok Tong, Singapore yakagamuchira maitiro akasununguka kune ngochani. Makirabhu uye bhizinesi rengochani rakavhurwa kutenderedza nzvimbo yeTanjong Pagar. Bato repagore reNation Party, rinoitwa paZuva Renyika reSingapore, rakava chiitiko chehupfumi, richikwezva vashanyi zviuru zviviri nemazana mashanu uye richigadzira imwe S$2,500 (US$6+) miriyoni. Kuvhurwa kweSingapore kune imwe tsika yengochani yaivewo chikamu chehurongwa hwehurumende hwekushandura guta kuti rive nharaunda ine pfungwa dzakavhurika dzemarudzi ese.
Nekudaro, kubva Mutungamiriri Lee Hsien Loong atora danho reSingapore, Singapore inoshamwaridzana nengochani yakadzokera kune yakawedzera kupengenuka uye inotungamirwa netsika. Asi Singapore Tourism Board (STB)'s campaign "Uniquely Singapore" -yakatangwa muna 2005- inoenderera mberi nekusimudzira zviitiko zvakaita semimhanzi kana zviitiko zvehunyanzvi zvinokwezva kune vateereri vengochani.
Muhammad Rostam Umar, director weCommunication weSingapore Tourism Board, akati: “STB inotambira munhu wese kuSingapore. Mukushambadzira Singapore sekwekuenda, tinotarisa zvikamu zvevatengi zvinosanganisira, pakati pevamwe, vafambi vekutandara, vafambi vebhizinesi uye vashanyi veMICE, pamwe neavo vanotsvaga dzidzo nehutano hwehutano. Zvigadzirwa zvekushanya zvatinogadzira uye kupa kune vashanyi zvakagadzirirwa kune aya zvikamu. Zvizhinji zveizvi zvigadzirwa zvekushanya, kunyanya zvigadzirwa zvemararamiro zvinotangira pakutenga kusvika pakudyira uye zviitiko kusvika kune varaidzo, zvinokwezva vateereri vakawanda zvakare. Tine chivimbo chokuti munhu upi noupi achawana chimwe chinhu chinofadza kune zvaanofarira chero nguva yaanoshanyira Singapore.”
Thailand ndiyo inonakidza nyaya. Muna 2007, Bangkok yakatorwa neLonely Planet's Blue List seimwe yenzvimbo gumi dzinopisa dzengochani pasi rose. Kusvika pari zvino, Bangkok ndiro chete guta muAsia rakawana musiyano wakadaro. Nekudaro, TAT ichiri kuchengetedza yakaderera chimiro mumusika wengochani kusimudzirwa, kunyangwe kana TAT ichibvuma mabhenefiti ehupfumi anounzwa nengochani tourism muHumambo, sekureva kwaJuttaporn Rerngronasa. Asi kusvika pari zvino, hapana chidzidzo chepamutemo chakaitwa nevakuru vezvekushanya kuti vaongorore musika wengochani.
TAT haina kana kugadzirira kusimudzira zviri pamutemo Thailand kumusika uyu. “Uyu handiwo mutemo wedu; zvisinei, hazvirevi kuti isu tinovenga ngochani pamusika kana kusagamuchira ngochani vafambi. Isu tinogara tichipindura zvakanaka kukumbira kubva kumapoka engochani kana masangano kuti varonge pekugara muThailand nekuvapa ruzivo rwese nezvemahotera kana zviitiko kana kuvabatsira kuwana mudiwa akakodzera. Asi isu tinosarudza kuramba tisina kwatakarerekera sezvo tiri sangano rehurumende uye torega masangano akazvimirira oga apindire,” akawedzera Rerngronasa.
Maonero akashata anonzwisisa Punnavit Hantipapart anobva kuGolden Banana Hotel: “Vazhinji vanotyira kuti kusimudzira musika wengochani kungakwezva vashanyi vasingadikanwi vanongotsvaka zvepabonde chete. Uye zvichakuvadza ipapo chimiro chenyika,” anotsanangura kudaro. Chokwadi iyi ndiyo nyaya huru. Zviripachena nekusabata ngochani kushanya senge chero imwe niche musika, TAT nemamwe maAsia Nation Tourist Masangano asingazive anotsikisa kuti kushanya kwengochani ichiri nyaya yehunzenza.
Asi maitiro eTAT ari kure achipesana nemusika wengochani haaite seanofadza munhu wese mukati mesangano. Vamwe vevashandi veTAT vakataura zvisina kufanira kunyangwe kusatendera kwavo nezve mabatirwo anoitwa musika wengochani. "Tinofanira kunyatsodzidza nezvemusika wengochani uye tiwedzere kuita basa sezvo vafambi vengochani vanomiririra musika wekutengesa wakanyanya, wakadzidza kwazvo kwatiri," akadaro mushandi weTAT, akataura pasi pekusazivikanwa. Wese munhu paTAT anokasira kuziva kuti gavhuna weTAT ndiye ega kupa mutemo mutsva wekusimudzira Thailand kune ngochani vanofamba uye kutsvaga rutsigiro rwehurumende. Ingave chokwadi shanduko huru uye yakanaka sezvo TAT yaizotsigira zviri pamutemo kushanya kwengochani nenzira imwechete iyo inotsigisa rwendo rwevakuru kana kushanya kwekurapa. Kusvika ikozvino, izvi hazvisizvo.
