Kushanya kweGerman kuri kuuya kunosimbisa chinzvimbo chayo chemakwikwi mushure mekusimudza zvirambidzo zvakawanda zvekufamba zvakakonzerwa nedenda muna 2022. Zvikamu zvemusika uye misika yepasirese sosi, umo Germany senzvimbo yekufambisa yakatovaka zvinzvimbo zvepamusoro, iri kusangana nekukura kwekuda yakaoma general situation post Corona.
Zvidzidzo zvezvino zvakapihwa ne ChiGerman Nyika Yevashanyi Bhodhi (GNTB) simbisa zano rekudzorera. Petra Hedorfer, CEO weBoard of Directors yeGNTB: "Mumakore maviri ekutanga edenda, vafambi vazhinji pasirese vaifarira kufamba munyika yavo. Muna 2022, isu tinogona kutoona kudzoreredza kwakakosha mukufamba kwenyika kubva kuEurope neUSA, umo kushanya kunouya kweGerman kwakatorawo chikamu. Kubudirira kwekufamba neveEurope pasi rose kwakanaka: Germany zvakare iri panzvimbo yechipiri mushure meSpain muhutano hwenzvimbo dzakakurumbira, kunyange mugore rakaoma 2022. Muna 2023, kudiwa kucharamba kuchiwedzera munzvimbo dzose pasi rose. Nekuvandudzwa kwedhijitari uye takatarisana nekushanya kwakasimba, tiri kuwedzera kukwikwidza kweGermany senzvimbo yekushanya muna 2023. Iri zano rinoonekwa zvakanaka nevatengi uye indasitiri yezvekufamba kwenyika.
Indasitiri yekufambisa yepasirese ine tarisiro pamusoro pezvinotarisirwa nebhizinesi zvekushanya kuri kuuya kuGermany muhafu yekutanga ya2023.
Sekureva kweGNTB Yekufambisa Indasitiri Nyanzvi Panel kubva kuQ1/2023, mamiriro ebhizinesi ari kuuya akavandudza zvakanyanya kubva pagumi kusvika pamakumi mana nematanhatu mapoinzi kubva paQ10/46. Izvi zvinotsigirwa netarisiro yetariro yezvinotarisirwa bhizinesi remangwana. Pakati pevanosvika mazana maviri nemakumi mashanu maCEO uye maakaundi akakosha akaongororwa panhizha, makumi manomwe neshanu muzana anotarisira kuti bhizinesi ravo rekuGermany richabudirira mumwedzi mitanhatu inotevera.
Balance sheet 2022: Kubudirira kuri kuuya kunoenderera mberi nemaitiro ekumusoro - Iyo USA, semusika wakanyanya kukosha wekunze, inogadzira 5.4 miriyoni kugara kwehusiku.
Sekureva kweFederal Statistical Office, huwandu hwekugara kwepasi rose muGermany hwakakwira nezana nemakumi maviri muzana muna 120 zvichienzaniswa negore rapfuura, kubva pa2022 kusvika 31 miriyoni. Izvi zvinoreva kuti kugara kweusiku nevatorwa kwasvika zvikamu makumi manomwe nezvitanhatu kubva muzana zverekodhi rekodhi yegore ra68.1. USA, semusika wakanyanya kukosha wemhiri kwemakungwa, inogadzira 76 miriyoni yekugara kwehusiku humwe.
Outlook 2023: Germany inoramba iri imwe yenzvimbo dzakasarudzika dzekufambisa pasirese
Maererano neongororo yeIPK International yakaitwa neGNTB chete yeITB, zvikamu makumi manomwe nechimwe kubva muzana zvevafambi pasi rose vakatoita danho rakasimba pakutanga kwegore rekufamba vachiyambuka miganhu mumwedzi gumi nembiri inotevera. Izvi zvinoisa Germany pachinhanho chechitatu senzvimbo yekufambisa pasi rose, ichitevera Italy neSpain uye pamberi peFrance neUSA. Mufananidzo wakasimba weGerman brand unobatsira kune ichi chinzvimbo. Muna 71, semuenzaniso, Germany yakatora nzvimbo yekutanga sechiratidzo muAnholt Ipsos Nation Brands Index (NBI) kechisere mukuenzanisa kwenyika makumi matanhatu anotungamira pasi rese. Mutengo wemakwikwi unotaurawo kuGermany. Zvinoenderana neongororo yakaitwa neMKG Consulting, avhareji mutengo wemakamuri emahotera muna 2022 yaive EUR 60 pahusiku, pazasi peiyo yevakwikwidzi veEurope.
Kuwedzera zvinangwa zvekufamba kunyangwe mitengo yakakwira
Kukwira kwemitengo uye kukwira kwemitengo mumisika yese yeEurope neUSA zvakatokonzera kuwedzera kukuru kwemitengo yekufambisa munyika dzakawanda muna 2022. Sekureva kwevamiriri veindasitiri yekufambisa nyika muGNTB Travel Industry Expert Panel, budiriro iyi ichaenderera mberi. 2023. 92 muzana yevakuru vakuru vanotarisira mitengo kukwira nezvikamu makumi maviri kubva muzana. Muongororo yazvino, 20 muzana yevakaongororwa inoratidza kuwedzera kwe72 muzana mukudiwa zvichienzaniswa negore rapfuura. Ongororo yakaitwa neIPK International inosimbisawo kuti nzendo dzekunze kwenyika dzicharamba dzichikosha zvakanyanya muna 22. Mushure mekushandisa mari pakudya uye hutano, nzendo dzezororo kune dzimwe nyika dzinogara dziri munzvimbo yechitatu maererano nezvinodiwa nevatengi - pamberi pemari yekugara, yekutandara, mazororo epamba uye zvipfeko.
Germany yakafarirwa senzvimbo yekuenda kuguta
Maererano neIPK, vangangove vafambi kuenda kuGermany vanonyanya kufarira nzendo dzemaguta (61 muzana). 29 muzana vanoda kuenda nokudzoka, uye 21 muzana vari kuronga mazororo ane chokuita nezvisikwa mumaruwa kana kuti mumakomo. Maitiro ekubatanidza dhorobha nenyika anoenderera mberi: Maererano neongororo yakaitwa neSinus Institute yakamiririra GNTB muna Zvita 2022, 54 muzana yevakabvunzurudzwa vanogona kufungidzira rwendo rwavo rwemuguta nekugara mune zvakasikwa uye kumaruwa, nepo 39 muzana vaizofunga. sanganisa zororo munzvimbo dzezororo nenzendo dzinobatanidza kumaguta.
Sustainability nharo yakasimba yeGermany senzvimbo yekufambisa
62 muzana yevakuru vepasi rose uye akakosha maakaundi eGNTB Yekufambiswa Indasitiri Nyanzvi Panel vanoona shanduko yakanangana nezvigadzirwa zvinogoneka mukubhukha maitiro. Vanopfuura zvikamu zvitatu muzvina zvinotoona Germany senzvimbo inofambika yekufamba, uye ingangoita makumi matanhatu muzana inotengesa ichi chikamu. Vanosvika makumi manomwe neshanu muzana venyanzvi vanotarisira kuti zvinopihwa zvinogoneka zvichange zvatowanda mumakore matatu anotevera. Zvinoenderana nekuongorora kwakaitwa neSinus Institute pachinzvimbo cheGNTB, kugadzikana kuri kuramba kuchiwedzera kukosha. Kekutanga, chidzidzo ichi chinongoongorora zvine chekuita nekufamba, kukosha-kwakavakirwa nharaunda dzekugara mumisika ye60 sosi mumamiriro ekuchengetedza uye tsika. Mune ramangwana, GNTB ichanyatsogadzirisa mamiriro aya mumabasa ayo ekutengesa.
