UAE-ine muzinda weGlobal Hotel Alliance, mubatanidzwa mukuru pasi rose wemhando dzemahotera akazvimirira, yakashuma kuita kwakanakisa kwemwedzi mipfumbamwe kwakapfuura fungidziro yaro, nemari yakazara inoburitswa nenhengo dzinosvika miriyoni makumi maviri nemaviri yeGHA DISCOVERY chirongwa chekuvimbika chepamusoro peUS. $22 miriyoni, kumusoro 900% muna 68 uye kusvika 2021% yepre-denda (84) mazinga pakuda kwechikonzero chakafanana.
Musanganiswa weavhareji yepamusoro mareti uye 20% kuwedzera kweavhareji urefu hwekugara pasi rose kubva muna Ndira kusvika Gunyana zvichienzaniswa nenguva imwe chete muna 2021, inotungamirwa nepent-up yekuda kwekufamba kwekutandara ichiburitswa, zvakabatsira mukusimudzira mashandiro.
Nyika nhatu dzepamusoro dzekugara kwenhengo yeGHA DISCOVERY panguva iyi dzaive nzvimbo dzekutandarira dzakasimba: dzinoti, Maldives, Thailand neUAE, nepo maguta akashanyirwa zvakanyanya aive zvakare Dubai (imwezve 48% kukura kwekugara pamusoro pe2021), yakateverwa. neSingapore neBangkok.
Zviratidzo zvinonyanya kuoneka zvekufamba-famba kwedenda rebound zvakashumwa kuPhuket neBangkok, Thailand ne535% uye 345% kukura mumari zvakateerana zvichienzaniswa ne2021, ichiteverwa neHonolulu, Hawaii ine 305% uye London, UK, ine 300% kukura. . Zvisinei nekukanganisika kuri kuramba kuchiitika pakufamba nendege uye nemhedzisiro yezvirambidzo zvine chekuita nedenda, inodarika makumi matanhatu muzana yemari yeGHA DISCOVERY yakabva mukugara pasirese, chikamu ichi chichikura zvakanyanya mumwedzi yezhizha. Zvakangodaro, kugara mudzimba kwakaramba kwakakosha mune mamwe misika, kungave nekuda kwezvirambidzo zvekufamba kana kuenderera mberi kwechishuwo chekugara, nepamusoro pe60% yemashandisirwo enhengo dzeChinese uye 90% yemashandisirwo enhengo dzeIndia ari munyika dzavo. Kusiyana neizvi, vafambi vekune dzimwe nyika vanodhura zvakanyanya vakabva kuUSA (US$88 miriyoni), UK (US$76m) neGermany (US$71m), inomiririra chikamu chimwe muzvina chemari yose.
Kufungazve kwechirongwa cheGHA DISCOVERY kuvimbika, chakatangwa muna Zvita 2021, icho chakaunza indasitiri yekutanga mibairo yedhijitari mari, DISCOVERY DOLLARS (D$), inogona kuregererwa pakugara pane chero nzvimbo yehotera yeGHA, yakawedzerawo mihoro. Kubva muna Ndira kusvika Gunyana, GHA yakapa D$55 miriyoni yemubairo (ukoshi hwakafanana muUS$) kunhengo, dzinogona kudzishandisa kubhadhara pekugara pane chero nzvimbo yeGHA pasi rese, ichienderera mberi nekutyaira kudzokorora kubhuka.
"Kuita kwedu 2022 kusvika parizvino kwakapfuura zvese tarisiro, kwete kungoratidzira kukwezva kwekufamba, sezvo ichisimuka kubva padenda, asi kubudirira kwehurongwa hwedu hwekukura, hwakatsigirwa nekudzoreredzwa kweGHA DISCOVERY uye nekuwedzera kwevatsva hotera brand vanobatana navo. mubatanidzwa wedu, "akadaro CEO weGHA Chris Hartley.
“Nekudzikinura kweD$ kunopa kudzokorora uye kuchinjika-brand kunoramba kuchiwedzera kusimudzira, tiri kuendesa mitsva mitsva yemari kumakambani edu emahotera. Kazhinji, kudzikinurwa uku kuri kushandiswa sechikamu chekubhadhara mari yese yemuenzi, uye pazere mabhureki edu ari kuona avhareji yenguva gumi nenomwe kudzoka pakudyara kubva kuchirongwa chitsva, kukwidziridzwa kwe17% zvichienzaniswa neROI yakaunzwa neyakare vhezheni yekuvimbika kwedu. program,” anowedzera kudaro.
Mwaka wezororo wezhizha wa2022 waive mumwe mutyairi wekuita, naNyamavhuvhu achiratidza mubatanidzwa mwedzi wechipiri wakasimba zvachose, uchiunza mihoro ichangosvika munaKurume 2019.
Zvichiwedzera kudzokororwa, NH Group ine dzimbahwe reMadrid yakabatana neGHA muna Chikumi, ichiunza mahotera anopfuura mazana matatu nemakumi mashanu uye nhengo dzechirongwa chekuvimbika miriyoni gumi. Kugara kwenhengo yeGHA DISCOVERY kwakawedzera ne350% muQ10 74 maringe nenguva imwe chete muna 3. Nyika dzainyanya kufarirwa dzekuyambuka muganhu wechirimo dzaive Spain, US, Germany, Italy neThailand.
Hartley akapedzisa achiti: "Nekufamba kwevaraidzo kunokwira muQ4, kufamba kwebhizinesi zvishoma nezvishoma, zvichiratidzwa mumari kubva kumaakaunti edu makuru emakambani anodzoka kusvika pa81% yemazinga a2019 pakupera kweQ3, uye neD $ yakawanda iri kutenderera, tine chivimbo chetarisiro yakanaka yegore rose ra2022 uye kuenda muna 2023.
