Google inoda kuti European Tourism itangezve

1. Mapuratifomu eGoogle anobatsira chikamu chekushanya kuti chibatane nevafambi
2. Kudyidzana kunotsigira basa reETC pakusimudzira, digitalization yekushanya, uye kubatana
3. Google uye ETC ichashanda mukusimbisa kukwikwidza kwechikamu chekushanya muEurope

Isu tinodada kujoinha European Travel Commission, isu tinotarisira kushanda pamwe chete kuti tibatsire muchikamu chekufamba muEurope. Mamiriro ekufambisa anoshanduka nekukurumidza, uye takazvipira kuenderera mberi nekupa hunyanzvi hwedhijitari, ruzivo rwedata, uye maturusi ekubatsira masangano ekufambisa uye ekushanya kuti agadzirise zvavanopa kuti zvienderane nezvitsva zvekufambisa." akadaro Diego Ciulli, Google's Government Affairs & Public Policy Senior Manager weGoogle.

Google yakabatana neEuropean Travel Commission (ETC) seNhengo Yakabatana kubatsira kufambisa kudzoreredzwa kwechikamu chekushanya kweEuropean muna 2021 uye kusimbisa chikamu ichi seinjini yekusimudzira hupfumi, mabasa uye kusimudzira dunhu kune vese vekuEurope.  

ETC yave ichishanda kwemakore kusimudzira budiriro yekushanya muEurope, kusimudzira ruzivo rwenzvimbo dzeEurope dzisinganyanyi kuzivikanwa uye kuratidza mabhenefiti ezvakaitika munharaunda uye kufamba-kunze kwemwaka. Sechikamu chechinangwa chavo chekuve sosi yakavimbika yeruzivo, Google inobatsira chikamu chekushanya kuburikidza neruzivo uye maturusi enzvimbo dzekushambadzira masangano (DMOs) kusvika kune vangango shanyira panguva yerwendo rwavo rwekuronga mafambiro. Chiziviso chenhengo chemazuva ano chinovaka pa2017 Google DMO Partnership Program yakatangwa paDestinations International Annual Conference kukurudzira nekudzidzisa maDMO kushandisa data neruzivo kuti vanzwisise nzira yekunangana nayo mipiro yavo yekufambisa.

Chiziviso chemazuva ano chenhengo yeGoogle chinovaka pa2017 Google DMO Partnership Program yakatangwa paDestinations International Annual Conference kukurudzira nekudzidzisa maDMO kushandisa data neruzivo kuti vanzwisise nzira yekunangana nayo mipiro yavo yekufambisa.

Kudyidzana kweGoogle-ETC kuchabatsira kuvaka kugona kwedhijitari yemasangano ekushanya muEurope kuburikidza neakarongedzerwa zviitiko zvekudzidzisa kwenhengo dzeETC, kuvagadzirira shanduko yedhijitari uye kugona kwemusika. Ichatungamirawo mutemo nekuita sarudzo muchikamu chekushanya kuburikidza nekutsvagisa kwakabatana uye hurongwa hwehutungamiriri hwepfungwa. Sechikamu chebasa ravo kutsigira chikamu chekufambisa uye chekushanya, Google yakatanga iyo UNWTO uye Google Tourism Acceleration Program^[1]kukurudzira shanduko yedhijitari uye hunyanzvi mukudzoreredza chikamu muEurope. Kushanda pamwe chete, ETC neGoogle dzichachinjana ruzivo kusimudzira kufamba kwakasimba, kufambisa kukura kwekushanya uye kupa kusimudzira hupfumi kuEurope kuburikidza neakabatana-yekushambadzira masevhisi, webinars uye zviitiko, uye mapurojekiti ekutsvagisa.

Eduardo Santander, Executive Director weEuropean Travel Commission akati: “Isu veETC tinofara kugamuchira Google senhengo yesangano redu panguva iyo basa redu rekusimudzira kushanya kweEurope kwakakosha kudarika kare. Chiziviso chakakosha chechikamu cheEuropean tourism, hunhengo hweGoogle huchatitendera kushanda pamwechete takanangana neramangwana rakajeka, rakasimba rekufamba muEurope, kuitira kubatsira vese vekuEurope. Kusimudzirwa kwekukura kwakasimba muchikamu chekushanya kweEurope ndiko kuri musimboti wezano reETC uye tinotenda kuti kuve nhengo yeGoogle kuchabvumira masangano ese ari maviri kushanda zvirinani pachinangwa chakafanana."