"Kusvibisa nyika" misoro yakabata vezvenhau nezvakanaka zvinoonekera kusanganisira zvakavhiringidzwa zviyero zvinoshandiswa ne / kunzvimbo, nhaurwa dzinowanikwa nyore, kusimudzira kugona kwakanaka uye vatungamiriri vehunyanzvi, kana nyaya nyowani nyowani nekusimudzira.
Gore ra2007 raive gore rekushanya kwakasimba. Yakaunza mukati-moto inopisa zvishoma nezvishoma munhau uye gare gare yakasvika kucrescendo nedzimwe nyaya dzichinyorwa pamusoro pekuchengetedza zvisikwa muna 2008. Gore rakapera, pepanhau rakaona kushandiswa kwakasiyana-siyana kwakasvibirira uye maitiro akanaka. Midhiya yakaonawo kuputika kwenyaya dzegirinhi uye kutarisisa kwakadzama paGreenland: kunyunguduka kwayo ice caps, polar magnification mhedzisiro uye shanduko yepolar yakaonekwa yakanganisa pasi rese sekuonekwa nekuchinja kukuru kwetembiricha ye1.4 degrees kutenderera pasirese uye 4.5 degrees pedyo kumatanda.
“Saka iwe unoda kuona shanduko yemamiriro ekunze? Enda kuGreenland. Nekuda kwechiitiko chiri kuitika kuGreenland, kwaienda kwaimbosimudzira imbwa-sledding nekuvhima chisimbiso izvozvi zvinokurudzira mapakeji muhove uye mugungwa kayaking. Kufamba kwekushanya kuGreenland kwachinja zvakanyanya. Kunyangwe paine mashoma mashandiro echando, kune zvakawanda zvegungwa kayaking nekuti ikozvino kune yakawanda gungwa echando, "akadaro Paul Bennett, munyori weNational Geographic Adventure uye mubatsiri weContext Travel, murongi wemisangano yekufamba yevafambi mumaguta masere pasirese. kuASTA's TheTradeShow yakaitwa nguva pfupi yadarika muOrlando, Florida.
Kushanya kwave kukura nechikamu che9.5 muzana pagore pasi rose uye kushanya kwakasimba kwave kukura pamwero uri pedyo ne25 muzana nezvikamu zviviri muzvitatu zvevafambi vese vekuAmerica vachiti vanotarisira kuti mahotera aite zvakawanda kuchengetedza zvakatipoteredza uye tsika dzeko. Nekuda kweizvozvo, kambani yega yega yekushanya inozvidaidza yakasvibira mukuyedza kukwezva vafambi vanoziva eco.
Midhiya yekufambisa yanga ichitarisa pazvinhu zvecarbon. Stewardship uye kushanya kumisikidza inova tarisiro sezvo indasitiri yekushanya inoshanduka; utariri hwemapurojekiti mazhinji anga achinyanya kunetsa kune green green bhizinesi uye green media. Zvinokanganisa mutsika dzenzvimbo / kuwedzerwa kwetsika uye kuti vagovani vemunharaunda vanogovana vanogona kutora chikamu vanoona kuti kushanya kuri kudzosa uye kuri kugadzira hwaro hwetsika nenzvimbo.
Pamusoro pehutariri, ruzhinji rwekusimudzira kwekushanya pasirese rwakagadzwa munzvimbo dzakajeka. "Tsvagai kushanya kunochengetedza huni, kana mapurojekiti ekuchenesa (seEverest Expeditions akabvisa mabhodhoro emarara kana chirongwa chekuchenesa chakadai seThames 21), zvirongwa zvekuchengetedza (seLapa Rios kuCosta Rica kana Kapawi ) kana zvirongwa zvekudzosera kumashure (senge Lindblad kana Anotya), akadaro Context Travel muvambi.
Pakutevera kukonzeresa hupfumi hwevanhu, mutepanhau waizotarisa huwandu hwesimba rekushanya kwakasimba, kusanganisira nzira inofungidzirwa uye inotaurwa kune vagovani vemunharaunda, kudyidzana nekugovana mari (Kapawi), kudzivirira kushandiswa (Masai), uye mapoka evanhu. Hongu mapoka.
Zvishoma zvakanyorwa nezvazvo, asi vanhu vakawandisa vanochera muzvivakwa / mamiziyamu muEurope semuenzaniso weMona Lisa, matembere nemakuva muEjipitori, mausoleum semuenzaniso Taj Mahal nezvimwewo zvinomhanyisa kuodza nzvimbo dzevashanyi. "Hatisi kutaura nezvekusafamba asi kutonga kwakanaka kwekushanyirwa kwevanhu uye kuyerera kwemotokari," akadaro Bennett.
Bennett anoratidza kuororwa neindasitiri yekushanya kwechikepe achiti iri kusvibisa zvinoshamisa. "Kushanya kwengarava muVenice kunokanganisa zvakanyanya nharaunda muVenice kuti marara angaendepi? Venice haigoni kutora marara. Ndosaka munhu avhareji yeVenetian aine muganhu wesaga remarara pazuva,” akadaro.
Green kufamba chinhu chakanangwa ne "greenwashing," zvinova zvinonzi naBennett kuyedza kushandisa zvitema, sekutenga kabhoni kiredhiti, uye kutaura zvakawanda zvisina maturo kana manyepo kusimudzira zvine hukasha . Makambani mazhinji anonyepedzera kuve akasvibira iwo iwo asiri egirini chaiwo. Ivo greenwash.
Green-oriented travel agents uye vezvenhau vekufambisa vanofanirwa kunyatso tarisa mabhizinesi ekushanya kubva parurefu rwekuwacha runyoro rwezvisizvo zvinosanganisira kuwacha matauro ehotera, kutenga makiredhiti ecarbon pasina kudzikisa tsoka yemunhu, "ghost foundations" kunze uko vasinganyatso kushandira. chero munhu kabhoni offset, anonyengera PR ploys uye kusabuda pachena. Nechikonzero ichi, zvinogara zvine hungwaru kubvunza masangano ekutarisa, matangi ekufunga uye makambani ezvitupa akagadzira maitiro uye zvirongwa zvekuona magwaro emabhizinesi ekushanya kwegirinhi. Akanyanya kuvimbika anosanganisira International Ecotourism Society (inoremekedzwa), iyo Sustainable Travel International (inoshanda), Green Globe (yakakurumbira) uye mibairo zvirongwa zvakaita seConde Nast's, akadaro Bennett.
Mutapi venhau arikutsvaga angles nyowani anopisa anosanganisira matekinoroji ehunyanzvi senge yakadzika-kabhoni miganho inofamba (refu-dhiri kune mamwe mafuta), kushandisa zvirevo zvekushanya zvakaomarara kunzvimbo nyowani, kufamba pamusoro pemasangano ekuzvipira nekuzvipira kuumba hukama huripo pakati pevafambi nenzvimbo, kuferefeta utapi venhau hunosvika kune iko kwechokwadi kwekushomeka kwemahotera uye mahotera mahombe, uye kuburitswa kwezviitiko zveumbozha nemhedzisiro yazvo.
“Vezvenhau vanogara vachitsvaga nyaya hombe. Carbon ndiyo nzou yakasvibira. Carbon ndiyo SUV yeindasitiri yekufambisa uye midhiya inogara ichitsvaga mhinduro uye nyaya hombe dzakadai seVirgin Atlantic's bio-fuel test flight muna Chitubu 2008 pamusoro peAtlantic. Imwe kabhoni tsoka yekufamba kuyambuka Atlantic yakakura kwazvo kupfuura kufamba kwezuva nezuva kuenda nekudzoka kubasa. Kubhururuka kwe transatlantic kunopa matani zana nemakumi mashanu ekabhoni, zvakafanana nekutyaira mazana mazana mashanu emakiromita; kushanya kuri kukura zvakanyanya. Saka tarisa zvaunotaura kana zvaunoita, ”akadaro Bennett.
