Nyowani Yekureba-ye-Kugara (LOS) Strategy Report yakaburitswa nhasi, ichiongorora mitengo yevanopfuura zviuru makumi mashanu emahotera pasi rose, zvichibva pane data rakatorwa kubva kuOTA Insight's Rate Insight papuratifomu. Chirevo chinopa kuongororwa kwakadzama pahuwandu hwemahotera anoshandisa mwero wekuderedzwa mukudzoka kwenhamba yakavimbiswa yehusiku (LOS discount), vanoishandisa kangani, saizi yezvidzikiso, uye ndezvipi zvakakosha zvekutora zvinogona kutorwa kubva kune izvi. nzira dzakasiyana.

Kubva kuAsia kuenda kuLatin America, imwe nzira yakasarudzika yakaonekwa pakati pe51,075 mahotera akaongororwa pasi rose yaive yekuti chikamu chikuru chemahotera (63%) haatomboshandisi chero rudzi rweLOS discounts. Pamakumi matatu nenomwe muzana anopa LOS kuderedzwa, 37% kuderedzwa kwemazuva gumi kana kupfuura mukati menguva yakaongororwa. Pakazere, kuwanda kwemahotera anoshandisa zvakaderedzwa kwakasiyana kunosiyana, mune zvimwe zviitiko zvakanyanya, nekuderedzwa kunoshandiswa zvakanyanya, nemacheni makuru, achiteverwa ne71- uye 10-nyeredzi mahotera.

"Seshasha dzevaridzi vehotera, chinangwa chedu ndechekubatsira mamaneja emari kuona uye kuwedzera data kuti vanzwisise zviri kushanda uye nekwavari kukuvadza, kuti vazopedzisira vatyaira mabhuku uye purofiti," akadaro Gino Engels, CCO weOTA Insight. "Kugadziriswa kwemitengo ichokwadi chisingadzivisiki chekutonga kwemari yezuva nezuva kwemahotera mazhinji, nekuda kwekushanduka-shanduka uye kudiwa. Kuwedzera hurefu-hwe-ku-gara-yekuderedzwa maitiro kumitengo yavo uye yekusimudzira maturusi bhokisi inzira inoshanda yekufambisa vanhu panguva yekudiwa kwakaderera, uye inofanirwa kutariswa zvakanyanya pakuronga zano remitengo ”.

Pakati pezvimwe zvakawanikwa mushumo ndezvi:

Mahotera mazhinji anoshandisa mutero weLOS kazhinji haazoshandisi imwe yepamusoro kupfuura 15 muzana.
Mamwe macheni emahotera anogona kuunganidzwa pamwe chete neavhareji avhareji kuderedzwa ma frequency, asi mashandisiro anoita mahotera mukati mecheni yega yega zvideredzwa anogona kusiyana zvakanyanya.
Ruzhinji rwemaketani mahotera ane LOS dhirezi maitiro akadzikira pakati pemakumi matatu ne30% muzana yenguva.
Mazana emahotera anogara achidzikisira pa LOS (angangoita gumi akaderedzwa mazuva) nenzvimbo ndeiyi:

o North America - 36%

o Middle East - 29%

o Asia - 28%

o Australia neNew Zealand - 21%

o Europe - 15%

o LATAM - 12%

Methodology

OTA Insight yakaenzanisa mitengo mitatu yakatevedzana yehusiku humwe pachivakwa chega chega nemutengo wekugara kwehusiku hutatu, ichiongorora nemhando yekamuri yega yega yakaparadzana, ichitora vanhu vaviri, yakachipa isingachinjiki mitengo. Discount saizi uye madhireziri emitengo anopihwa zvichibva pane aya saizi saizi:

Huwandu hwemahotera ane mazuva anosvika makumi matatu emitengo yeramangwana akashambadzwa pazuva rakatangwa rondedzero: 30
Pakati peaya, mahotera ane LOS discounts ane angangoita gumi misi ane mutengo wekureba kwekugara: 10

Mhedziso dziri mumushumo dzakabva padhata rakatorwa kubva kuOTA Insight's Rate Insight papuratifomu, iyo inopa varidzi vemahotera mukana chaiwo wekuwana mitengo yazvino, yeramangwana uye yapfuura uye zvimwe zvinhu zvinokanganisa kudiwa kwemakamuri avo ehotera. Kuti uwane rumwe ruzivo nezve izvi zvakawanikwa, dhawunirodha iyo yakazara report pano.

ZVOKUBVA MUNYAYA INO:

Chirevo chinopa kuongororwa kwakadzama pahuwandu hwemahotera anoshandisa mwero wekuderedzwa mukudzoka kwenhamba yakavimbiswa yehusiku (LOS discount), vanoishandisa kangani, saizi yezvidzikiso, uye ndezvipi zvakakosha zvekutora zvinogona kutorwa kubva kune izvi. nzira dzakasiyana.
Mhedziso dziri mumushumo dzakabva padhata rakatorwa kubva kuOTA Insight's Rate Insight papuratifomu, iyo inopa varidzi vemahotera mukana chaiwo wekuwana mitengo yazvino, yeramangwana uye yapfuura uye zvimwe zvinhu zvinokanganisa kudiwa kwemakamuri avo ehotera.
Kuwedzera hurefu-hwe-ku-gara-yekuderedzwa maitiro kumitengo yavo uye yekusimudzira maturusi bhokisi inzira inoshanda yekufambisa vanhu panguva yekudiwa kwakaderera, uye inofanirwa kutariswa zvakanyanya pakuronga zano remitengo ”.