Kubatanidzwa nehurumende yemunharaunda ndiyo nzira yakanaka yekutanga kushanda pakuita shanduko dzaunoda kuona munyika. Asi kutanga mushandirapamwe zvinorevawo kumisikidza yako FB peji, kuisimudzira, kuwana zvavanofarira uye kuishandisa kumhanyisa ads.
Kazhinji vatsva vanoodzwa mwoyo nekuona kukura zvishoma nezvishoma peji ravo rezvematongerwo enyika, asi yeuka kuti izvi hazvisi zvese zviri mukati mekutonga kwako. Facebook's algorithms inofarira zvakanyanya mapeji uye zvirimo izvo zvatova nezvakawanda zvekubatanidzwa, zvichiita kuti zviome kuti chero peji nyowani ikure. Iyo yakanakisa hack yekutenderedza algorithmic bottleneck ndeye kutenga Facebook inoda kubva kuUK. Mushure mekuwedzera peji rako neakawanda anofarira, zvemukati zvinoonekwa kakawanda, zvichikubvumidza kuti uwedzere kukura peji rako.
Heano mamwe ematipi edu atinoda ekukura peji rine mukurumbira rezvematongerwo enyika:
Shandisa Nokuchenjera Chikamu Chakanzi Nezvenyaya
Chikanganiso chimwechete chinoitwa nevazhinji pavanogadzira peji kuregeredza chikamu cheAbout, kungave kusanetseka nekuchizadza zvachose kana kungonyora chimwe chinhu chipfupi, senge, "kumhanyira chigaro." Zvirimo muchikamu che About zvichabatsira vanhu vari kutsvaga vamiriri vemunharaunda kuwana peji rako uye kupa zvavanofarira, saka tevera matanho aya:
- Taura zvakananga. Taura zita rako, zvauri kumhanyira, uye zita rako razvino kana zvichiita.
- Kana iwe usiri kubata hofisi yezvematongerwo enyika kana basa rehurumende, unogona kungoti, "Ellen Smith, Mumiriri weGotham City Meya," nezvimwe.
- Taura akawanda emapuratifomu ako emushandirapamwe sezvaunokwanisa munzvimbo yakapihwa. Sanganisira mazwi akakosha uye chero chiitiko chinobatsira chaunacho chinozokubatsira iwe munzvimbo ino yakasarudzwa.
- Pedzisai nechirongwa chipfupi chekudaidzira (CTA) chichikurudzira vanhu kuti vapinde pamushandirapamwe, vazvipire, kana kuvhota pazuva resarudzo.
Kana Iwe Uine Budget, Funga nezve Facebook Ads
Izvi zvakabhadhara ads pa Facebook inogona kubatsira kumapato ezvematongerwo enyika, zvichikubvumidza kuti utarise iyo chaiyo nhamba yaunotenda kuti ndiyo yako yakakodzera kuvhota. Zvinogona kutora kutarisisa kuti usarudze iwo chaiwo maratidziro emushandirapamwe wako zvakadaro, uye iwe uchazoda kunyatso tarisisa mhedzisiro yekubatana uye zvaunofarira kana kuti mumwe munhu akuitire iwe. Vazhinji vavhoti veA/B bvunzo ads, vanoona mibairo zuva nezuva, gadzirisa metrics kune avo wavanoda kusvika nemashambadziro avo, uye chinja mabhidhi avo, zvese mukuyedza kuunganidza data rakawanda. Ivo vanobva vashandisa iyi data kunatsiridza kuedza kwavo nekuvandudza mutengo wakanaka.
Rangarira kuti mushandirapamwe wakabhadharwa wekushambadzira unoshanda zvakatonaka kana iwe panguva imwe chete uchidyara mari shoma kuti uwane yakabhadharwa maonero epeji rako. Uku kuwedzera kwekurova kunobatsira kukupa kumira kuri nani neiyo Facebook algorithms, iyo inoshandawo kuvandudza kutenderera kwezvinyorwa zvako uye inopa vanhu vazhinji mukana wekufarira uye kutaurirana nezvako.
Tumira Zuva Nezuva uye Monitor Engagement
Tinozviwana – uri mukwikwidzi, uri mushishi kutsvaga chigaro uye haugari uine nguva yekuisa paFacebook uchifarira. Nekudaro, iri basa remazuva ese rakakosha kusimudzira ruzivo nekuunganidza vatsigiri, saka kana iwe usina nguva yekuzviita iwe, funga imwe yeidzi sarudzo:
- Hire a social media consultant kuti akutumire.
- Kana kubhadhara nyanzvi isiri mubhajeti yako, bvunza shamwari kana hama kuti ikugadzirire peji yacho.
- Shandisa online scheduler seHootsuite kana Buffer kuronga mameseji ekumhanya mukati mevhiki kana mwedzi. Iyo yemahara vhezheni yeHootsuite inoita kuti iwe uve nezvishanu zvinyorwa zvakarongwa chero nguva, uye yemahara vhezheni yeBuffer inobvumira gumi. Kana iwe uchikwanisa kukwidziridza kuchirongwa chakabhadharwa, unozogona kuronga zvisingaperi zvinyorwa paHootsuite kana zviuru zviviri paBuffer.
- Kana iwe uchinyatso bhutsura mushandirapamwe, ronga chinyorwa chimwe pazuva kwemazuva gumi anotevera paBuffer, wobva waisa chinyorwa pakarenda yako kuti uzviite zvakare mumazuva gumi.
Rangarira kuti nepo kuronga kuchikurerutsira iwe kuti utumire nemaoko zuva nezuva kuti uzvifarire, iwe uchiri kufanira kushamwaridzana nevanhu vanotora nguva yekutaura pane zvaunotumira uye kupa zvavanofarira. Zvakare, kana ichi chisiri chinhu chaunogona kuita kunyange maminetsi gumi pazuva, funga kukumbira shamwari kana mumwe munhu ari kushanda pamushandirapamwe kuti akuitire iwe.
Usafambidzana neTrolls
Troll ari kwese kwese pasocial media. Kunyangwe iwe ungave wakabatikana zvisingaite, kune vanhu vasina chinhu chiri nani chekuita nenguva yavo pane kugara vachipokana nevanhu online. Zvinosuruvarisa kuti matroll aya anowanzo kukwevera kune nyaya dzine gakava sezvematongerwo enyika, saka ingori nyaya yenguva kusvika mumwe wavo awana peji rako. Chavanoda kutariswa, uye nzira yakanaka yekuvaita kuti vasafarira kusavateerera. Usabatike - haufe wakahwina nharo ne troll.
Zvisinei, iwe unogona vazivise kuFacebook kana tsinhiro dzavo panzvimbo pezvavanoda zvichipinda munharaunda yekutaura kweruvengo kana kutyisidzira. Paunenge uchiri pazviri, unogona zvakare kudonhedza sando yekurambidza kune vashandisi vane hunhu hwehutsinye huri kukanganisa peji rako kunyangwe Facebook isingatore danho paaccount yavo. Ipfungwa yakanakawo kushuma uye kurambidza vanhu vanobuda mumashoko kuti vangorasa spam isina zvazvinoreva, sekuti, "Tenga chigadzirwa chikuru ichi."
Kana troll yakakonzera matambudziko makuru pane peji rako, iri kushungurudza vamwe mumashoko, kana yakatanga runyerekupe pamusoro pako kuti vamwe vanhu vari kutanga kutenda, zvingave zvakakosha kugadzirisa mamiriro acho ezvinhu. Nekudaro, iwe unofanirwa kuita izvi nenzira yakavharirwa - usapindure kune troll, asi ita yakaparadzana positi nezve "zvichangobva kuitika." Kana kuti ungati, “Ndinonzwisisa kuti pane runyerekupe rwekuti ndakaita zvokuti-ne-chakati, uye idzi dzakanga dziri nhau kwandiri!” Usambofa wataura nezve troll nezita, ingotsanangura kuti mushandisi anoshungurudza akaudzwa kuFacebook uye akavharwa, kana kuti runyerekupe haruna chokwadi.
Ita Batana neFani Dzako
Nepo iwe usingade kuyamwiwa mukupokana nematroll, unogona uye unofanirwa kuita nevamwe vanotora nguva yekutaura pane peji rako. Kana zvinotevera uye zvaunofarira zvichikura, haugone kupindura kune yega yega poster, asi unogona kupa mhinduro kumunhu wese uchiti unoonga mhinduro nerutsigiro. Iwe unogonawo kupindura kune vamwe vanhu vanopa pfungwa yepamutemo kana kubvunza mibvunzo.
Nguva zhinji, mushandi anogona kukwanisa kupindura mibvunzo nekutumira chinongedzo kune ako epolicy zvinzvimbo. Nemazano aya, une maturusi ekuvaka peji rako uye kukwezva vavhoti vakawanda kuchikonzero chako.
