Yakatarisana neGulf yeThailand, maawa mashoma kubva kuBangkok, Hua Hin inoramba iri rimwe remaguta anoyevedza emumhenderekedzo yegungwa - nzvimbo tsvene inosangana nekunaka kusingagumi kunosangana nekureruka. Kugara kwangu nguva pfupi yadarika muHua Hin, kutanga pakati paChivabvu, kwakasimbisa zvikonzero zvandinodaidza nzvimbo ino "nzvimbo yangu inofadza."
Kurovera kunyoro kwemafungu, kufamba kwemangwanani-ngwanani pamhenderekedzo yegungwa, uye kutinhira kune runyararo kwoupenyu hwomunzvimbo dzinopisa zvakapa musiyano mukuru nokusava nechokwadi kwenyika kwazvino. Ndiri panzvimbo yangu yepamusoro paHyatt—pakatarisana nemapindu akasvibira, madziva elotus, uye kunhuhwirira kwemvura yemunyu yemhepo yegungwa—Hua Hin akandiyeuchidza nezveThailand nepaanogona napo: ane nyasha, anogamuchirwa, uye akasimba chinyararire.
Mwaka Wokufungisisa
Kushanya uku kwakauya panguva inonyanya kurwadza kuThailand. Muna Kurume, kudengenyeka kwepasi kwakasimba kwe7.7 muMyanmar yakavakidzana kwakatumira kudengenyeka munzvimbo zhinji, kuzunguza zvivakwa muBangkok uye kumutsa kusagadzikana muumambo hwose. Chaive chiyeuchidzo chakasimba chekukurumidza kuenzana kwehupenyu hwezuva nezuva kunogona kuchinja.
Asi, senguva dzose, mweya weThai unotsungirira. Vanhu vakaungana. Hurumende yakaita chiito nokukurumidza. Uye munharaunda yese yekushanya, mapuroteni matsva ekuchengetedza uye meseji yekusimbisa akaiswa. Hua Hin, nenhaka yake yehumambo uye kumhanya kwakapfava, yakanzwa senzvimbo yakakodzera yekumbomira, kufungisisa, uye kufunga kwete chete zvakarasika — asi izvo zvingangowanikwa zvakare.
Iyo Economic Injini iri Panjodzi
ushanyi yagara iri imwe yeinjini dzehupfumi muThailand, ichipa ingangoita makumi maviri muzana eGDP uye nekushandisa mamirioni mumaguta ese nemapurovhinzi ekumaruwa. Pre-denda, chikamu ichi chakagadzira anopfuura 20 thiriyoni baht pagore mune yakananga uye isina kunanga mari. Nevanosvika vekunze vanodzika 3% gore negore kubva pakati paChivabvu, uye vamwe vanoongorora vachiratidza kuti vanosvika gore rega rega vanogona kungoenderana nehuwandu hwegore rapfuura - kurasikirwa kwehupfumi nekukurumidza, zvichienderana nemari yakarongwa, saka kuri kushamisa.
Muna 2024, Thailand yakava nekusimba patsva muchikamu chayo chekushanya, ichitambira vashanyi vangangosvika mamirioni makumi matatu neshanu nemazana mashanu neshanu - kuwedzera kwe35.54% zvichienzaniswa ne26.3. Kuwanda uku kwakaunza mari inodarika bhiriyoni imwe nenomwe.
Nyika dzepamusoro dzakabatsira mukukura uku iChina (vashanyi vane mamirioni 6.7), Malaysia (mamiriyoni 4.93), uye India (mamiriyoni 2.12). Zvirongwa zvehurumende zvehungwaru, zvakadai sekuregererwa mavhiza evagari vemunyika makumi mapfumbamwe nenhatu, zvakasimbisa zvakanyanya kufamba uye zvakakurudzira vashanyi vazhinji kuti vasarudze Thailand.
Mudzimba, vagari veThai vakaita nzendo dzinosvika mamirioni 198.69, zvichipa imwe 952.77 bhiriyoni baht kuhupfumi. Pamwe chete, zviitiko zvekunze uye zvemumba muna 2024 zvakaunza mari inopfuura 2.75 trillion baht, zvichiratidza mupiro wakakura wechikamu ichi kumamiriro ehupfumi hweThailand.
Tichitarisa mberi, Tourism Authority yeThailand (TAT) yakaisa zvinangwa zve2025, nechinangwa chekukwezva vashanyi vepasirese vari pakati pe36 ne39 miriyoni uye kugadzira inosvika 2.23 trillion baht mumari yekushanya.
Asi njodzi chaiyo iri mukukukurwa kwenguva refu: kwete yemari chete, asi yemakwikwi epasi rose, chivimbo chemurimisi, uye hunhu hweindasitiri.
Heino gangaidzo: nepo kurasikirwa kuchiyera matiririyoni, iyo inodiwa yekudyara kuti pivot uye kumutsiridza chikamu ichi inogona kunge ine mwero mukuenzanisa. Kuwedzerwa kwehurumende kana kwebazi rakazvimirira kwemabhiriyoni zana kusvika mazana maviri ebhaht - chidimbu chemari yekushanya pagore - inogona kupa mari shanduko: kubva kudhijitari uye kushambadzira, kusimudzira vashandi nekugadzira zvivakwa zvinogadzirisa dambudziko.
Izvi hazvisi zvekuvhara mapeji chete asi nezve kusimudzira kudzikira kuti ufunge zvakare ramangwana rekushanya kweThai.
Mashanu Anogoneka Makosi Ekutungamira eThai Tourism's Inotevera Chitsauko
1. Diversify Source Markets Beyond China neRussia
Kunyanya kuvimba nemisika mishoma yakakosha kunoita kuti chikamu ichi chiomerwe nekushanduka kwezvematongerwo enyika uye kwehupfumi. Kunyanya kutarisa kuIndia, Middle East, Eastern Europe, uye vafambi vanopedza mari yakawanda kubva kuEU neNorth America vanogona kuparadzira njodzi uye kuwedzera avhareji parwendo rwese.
2. Gadzira Gore Rokutenderera Domestic Tourism Incentives
Kutsigira vafambi veThai nekukurudzira kwemwaka uye mishandirapamwe yekushanya kwemumba kunogona kudzikamisa kugara mukati menguva yakaderera uye yakaderera. Kugadzira zvirongwa zvekuvimbika kana kudzoreredzwa kwemitero kune vafambi veko kunogona kuenda kure.
3. Kuvandudza Infrastructure & Digitization
Zvakaitika zvekufamba zvisina musono-kubva e-visa kuenda kune smart airport uye chaiyo-nguva yekufambisa yekubatanidza-yakakosha. Kuisa mari muAI-powered vashanyi masevhisi, zvemitauro yakawanda, uye zvifambiso zveveruzhinji zvakanaka munzvimbo dzevashanyi zvinogona kusimudzira makwikwi eThailand nehusiku humwe.
4. Kurudzira Sustainable & Community-Based Tourism
Eco-conscious vafambi vari kutsvaga zvazvinoreva, kwete zveumbozha chete. Hua Hin nemataundi akafanana anogona kusimudzira zviitiko zvechokwadi, zvisingabatsiri-zvakadai sekugara pamba, mhizha dzemunharaunda, uye kushanya kwekuchengetedza - uku ichitsigira hupfumi hwekumaruwa uye kuderedza kuwandisa munzvimbo dzinopisa.
5. Gadzira homwe yeNational Tourism Innovation Fund
Motokari yeruzhinji-yakavanzika yekudyara inogona kutsigira maSME munzvimbo dzekugamuchira vaenzi uye dzekufambisa nerubatsiro, kudzidziswa, uye hubs. Nzvimbo dzekutarisa dzinogona kusanganisira green tech, kuwanikwa kwevakuru uye vanhu vakaremara, uye kufamba kwakanangana nehutano.
Nei Hua Hin Ichiri Chine Basa
Mumamiriro ezvinhu epasirese asina chokwadi, Hua Hin anoenderera mberi nekupa kujeka kusingawanzo - kudzikama pasina sterility, tsika pasina kutepfenyura kwe cliché. MuHua Hin ndainakidzwa nerunyararo masikati padziva remudhamu uye manheru aizadzwa nejazz nemhepo yemugungwa, handina kuwanazve kwekuenda-asi nzira.
Indasitiri yekushanya yeThai yakabviswa pachiyero, hongu-asi haina kuputswa. Nekufunga zvine hungwaru uye nekudyara zvine mwero asi zvine musoro, inogona kusimuka yakasimba, yakangwara, uye inosanganisirwa kupfuura kare. Uye mataundi akaita seHua Hin, nyeredzi dzakanyarara muboka renyeredzi renyika, achave akakosha mukutungamirira rwendo irworwo mberi.
