IATA zvinyorwa: Mashoko eAlexandre de Juniac kuWorld Passenger Symposium

Zvinofadza kuva muDubai. Iyo inzvimbo yakanaka yeWorld Passenger Symposium. Iyo iri padanho rinotungamira rekuchinja kwakawanda muindasitiri yedu.

Zvinofadza kuva muDubai. Iyo inzvimbo yakanaka yeWorld Passenger Symposium. Iyo iri padanho rinotungamira rekuchinja kwakawanda muindasitiri yedu. Tinotenda zvikuru kumugamuchiri wedu—Emirates Airline—nevose vanotsigira vakaita kuti chiitiko ichi chiitike.
Mutakuri ndiye chikamu chakakosha chebhizinesi redu. Pasina ivo, hatizove nebhizinesi!
Ndinofanira kutaura, kuti ndinoda dingindira reWorld Passenger Symposium: kuvandudza zvirinani pamwechete. Izvi zvinotaura nezvebasa reIATA sesimba rekufambisa rekuvandudza-kunyanya kuburikidza nemitemo yepasi rose. Inosimbisa kukosha kwekuchinja. Uye zvinoreva kuti kudyidzana kwakakosha kusangana nezvido zvevatyairi nekubatana kwakachengeteka, kwakachengeteka, kunoshanda uye kwakasimba.


Ndiri mutsva kuIATA. Nhasi izuva rangu rechi48 ndiri pabasa. Chokwadi, dingindira rakasarudzwa kare ndisati ndasvika. Saka ndibvumirei kusuma imwe pfungwa yokuwedzera—kumhanya.
Nhanho yekuchinja iri kukurumidza. Kuchengeta idambudziko rakakura kune indasitiri iyo yekutanga yekutanga inofanirwa kuve chengetedzo. Kuchengetedzeka hakuyerwe nekumhanya. Uye rekodhi yedu yakanaka pamusoro pekuchengetedza mhedzisiro yemafungiro akatarisana nemazinga epasi rose uye makore echiitiko. Zvido zvevatasvi, zvisinei, zvinoshanduka nekukurumidza zvakanyanya. Uye inhangemutange chaiyo kusangana nekariro dzavo.
Iwowo nhangemutange yekusangana nenhamba dzavo dziri kukura. Zvinoenderana nefungidziro yedu yemazuva ano yevatyairi yemakore makumi maviri — iyo Brian Pearce, nyanzvi yedu yezvehupfumi ichataura munguva pfupi iri kutevera — tinotarisira kuti vanhu vanosvika mabhiriyoni 20 vachabhururuka nendege muna 7.2. Izvi zvinopeta nekaviri kupfuura gore rino.
Inhau dzakanaka kuti vanhu vazhinji vanozobatsirwa nekubatana kwepasirese. Pane mukana mukuru wekukura kwedu. Uye izvo zvichaparadzira aviation's magariro uye hupfumi mabhenefiti. Asi pane matambudziko. Ndinoda kugovera pfungwa dzangu pane zvandinofunga kuti zvitatu zvinonyanya kunetsa pagungano iri:
Tinganzwisisa sei mufambi zvakanaka zvakakwana kuti tisangane kana kudarika zvavanotarisira?
Tinogona sei kugovera zvinobudirira zvigadzirwa zvekufambisa zvemunhu?
Uye, tinogona here kuve nechokwadi chekuti zvivakwa zvedu zvinokwanisa kubata nekukura?
Kunzwisisa uye kusangana zvinotarisirwa ndiyo yekutanga
Semufambi uyezve seMukuru weAir France-KLM, ndakaona shanduko dzakaunzwa neIATA's Simplifying the Business program (kana StB sekuzivikanwa kwainoitwa). Indaneti yakagonesa ma-e-tiketi, webhu-check-in, mabha-coded boarding pass uye inogonesa vafambi nekuzvishandira. Uye kwaive kukurumidza kushanduka. Muna 2004 iyo e-tiketi yaive nyowani. Nhasi matikiti emapepa anowanzo kuwanikwa mumamyuziyamu chete. Uye iyo Yekukurumidza Kufamba-yega-sevhisi sarudzo-zvakare chigadzirwa chekuedza kwedu "Kurerutsa Bhizinesi" inotorwa sekurerutsa nenhamba iri kukura yevafambi.
Ehe, kutengesa matikiti uye kugadzirisa vafambi zvakanyanya hazvireve kuti tinoziva vatengi vedu uye tiri kupindura kune zvavanoda. Yakanga isiri nguva refu yapfuura kuti hukama nemutengi hwakatanga paakauya kuairport kuti atarise. Uye kunzwisisa kwedu kariro dzavo kwakanga kwakaganhurirwa. Uye izvo hazvina kubatsirwa nenhoroondo yedu-apo mazhinji emapiyona edu ekutanga akagadzira semabhizinesi ehunyanzvi anofambiswa nemainjiniya. Vakateya hwaro hwekuita kwedu kwakanakisa kuchengetedza.
Sezvo makwikwi akawedzera, kudiwa kwesevhisi huru yevatengi kwakasimudza runyorwa rwekutanga. Nhasi, semamwe bhizinesi ripi neripi, ndege dzinoda zvikwata zvakaenzana. Kuburikidza nezvirongwa zvedu zvekufamba nendege uye zvimwe zviitiko tine ruzivo rwakawanda nezvevafambi vedu. Nekuda kweizvozvo, mupiro watinovimba nemadhipatimendi edu ekushambadzira kuti uunze une simba. Kubudirira kunobva mukunzwisisa ruzivo rwatinarwo pavatengi vedu kuitira kuti tivake hukama hwakasimba nemhando yedu. Hukama hwekutengeserana hunotanga nekurongedzerwa uye hunopera apo mutakuri anounganidza mikwende yavo pakupera kwendege hahuna kukwana.

Isu tinofanirwa kuvavarira hukama hwenguva refu nevatengi vedu kushandura ndege kubva kune zvekutengesa zvekufambisa kuita vafambidzani vekufamba.
Tinosvika sei ikoko? Mune maonero angu, kusanganiswa kwehunyanzvi hwekushambadzira, tekinoroji yekutaurirana uye kuongororwa kwedata hombe kune simba. Kuiwana iko kunogadzira ruzivo rwakadzama rwevatengi vedu. Uye nekushandisa izvozvo tinogona kukura bhizinesi nekukurudzira kudiwa.

Kuti zvive pachena, handisi kutaura nezvekuvandudza network. Iyoyo isayenzi pachayo. Asi, ndiri kutaura nezve kuvandudzwa kweruzivo rwevatengi — vasati vabhuka, panhandare yendege, mundege uye mushure menguva refu vasvika kwavari kuenda. Ichi ndicho chimwe chezvidzidzo izvo vatakuri venetiweki vari kudzidza kubva kune yakaderera mutengo chikamu. Iyo "kubhadhara-zve-zvauri-kuda" modhi ine imwe yakafanana neyemunhu yekufambisa ruzivo iyo vatakuri venetiweki vari kutanga kuunza. Ose ari maviri ndeekupa chigadzirwa chinowedzera kukosha kune vatengi.
Inotanga neKugovera
Ndinotenda kuti New Distribution Capability (NDC), chimwe chirongwa cheStB, chichaita basa rekushandura mukusandura ruzivo rwevatengi. Isu tichaziva mutengi wedu nguva refu isati yatanga kudzvanya mune yekuchengetera maitiro. Uye kana vagadzirira kubhuka — vari vega kana kuburikidza nemumiririri wekufamba — NDC inogonesa vendege kuvapa mutengo uri nani nesarudzo dzekugadzirisa rwendo rwakapoteredza zvavanoda.

Chokwadi ngachitaurirwe, nepo ichi chiri shanduko kune yakawanda yeindasitiri yendege, isu tiri kungobata maitiro akajairwa eimwe kambani yese inoita bhizinesi painternet. Chinofadza ndechekuti tiri kufamba nekukurumidza. Vatove nendege makumi maviri nenhanhatu dzakashandisa chikamu cheiyo NDC zviyero. Uye sezvo mabhenefiti achiwedzera kuoneka kune vese vatambi mucheni yekukosha uye nevatengi vavo, kukurumidza kwekuita kuchawedzera.

Dambudziko rinotevera nderekusunungura vakwiri vedu kubva mukuwanda kwezviziviso zvine chekuita nechero bhurocha — nhamba yekuchengetera yeGlobal Distribution System (GDS), nhamba yetikiti nenhamba yekuchengetera ndege. Zvakaoma zvisingaite kune vafambi uye hazvishande kune vendege. Vanotakura bhajeti vakaratidza zvakanakira kufamba pasina matikiti. Zviri nyore uye zvakachipa zvichienzaniswa neakaomarara uye asingachinjike masisitimu anoshandiswa nevatakuri venetiweki. Asi, hazvibvumire zvinongedzo kune vamwe vatakuri kana nzira dzakaoma.

Iyo ONE Order initiative inovimbisa kucheka kuburikidza nekuoma kwekugadzira mafambiro nenhamba imwe chete yereferensi iyo ichava nemukana wekubatanidza kune network yevatakuri vebhajeti. Izvo zvichawedzera kukosha chaiko kune vatengi vedu nemikana yebhizinesi redu.

Isu tinongori pekutanga ne ONE Order development. Zvinoda kubatana kwakasimba nevatinoshanda navo veIT. Uye isu tinofanirwa kuve takagadzirira shanduko yakakosha muhofisi yekumashure-kutsiva kwete chete masisitimu enhaka, asiwo pfungwa yenhaka.

Zvese izvi zvinoreva kuti kana tichiona vatengi vedu panhandare yendege, tichave takagadzirira kuendesa kukosha kupfuura zvatiri nhasi nekuda kwemaitiro echizvino-zvino ekugovera uye ruzivo rwezvinotarisirwa nevatengi.
Asi tinofanira kufunga zvakatokura. Rwendo rwangu rwezviroto kuburikidza nenhandare yendege rwaizopa (1) nzira dzekuchengetedza dzinoshanda uye dzakakunakira, (2) kugara ndichitaurirana kunonditungamira murwendo uye kunoita kuti ndizive chero zvisizvo kana shanduko, uye (3) nzira inoshanda ndichizvizivisa kune vendege, vashandi vekuchengetedza uye manejimendi emuganhu.

Ndine chokwadi chekuti haungashamiswe kuti "rwendo rwekurota" urwu rwunoenderana nezviri muStB White Paper. Muchokwadi mhinduro dziri mumatanho akasiyana-siyana ebudiriro.

Iyo yepamusorosoro ndeye Smart Security, mubatanidzwa neAirports Council International (ACI). Hartsfield-Jackson Atlanta International Airport ndiyo yazvino kujoina chirongwa. Uye isu tine pombi yakasimba yenhandare dzendege yekuyedza zvikamu zveSmart Security kutenderera pasirese. Miedzo yenguva chaiyo yekukurukurirana nguva dzose iri kuratidza kukosha kwekutungamira vafambi murwendo rwavo. Uye kugona kwekuzivikanwa kwedhijitari, yakasanganiswa nebiometric kuti ikurumidze kutariswa kwevatyairi, itarisiro yeOne Identity chiratidzo. Izvi zvichaitwa kuburikidza nekubatana kwepedyo pakati pemakambani endege, nhandare dzendege nehurumende.

Saka chiitiko changu chekufamba "chiroto" chinogona kuitika munguva pfupi. Kuita izvozvo kunoda kudyidzana kwakasimba. "Kuvandudza zvirinani pamwe chete" kunobata izvo zvinonyanya kudiwa kushandura mazano akanaka kuita chiitiko chiri nani chekufamba. Kunyangwe isu tichishandisa mazano makuru anhasi, tinofanirwa kunge tichitsvaga anotevera nekuti kutenderera kwekuvandudza kuri kuramba kuchiwedzera.
Kukurumidza kuvandudzwa kwezvivakwa kwakakosha

Hazvina mhosva kuti yakawanda sei kana nekukurumidza sei isu kuvandudza maitiro edu, hapana kutenderera kudiwa kwevese vakangwara uye nekukasira mukukura airport uye airspace kugona. Kupa zvivakwa ibasa rehurumende. Uye ruzivo runotiudza kuti mibairo yakanakisa inouya kana kubvunzana nevashandisi kunochengeta zvavanoda mukutarisa sezvo budiriro inoitika.

Chii chakakosha?
Tinoda kukwana kwakakwana.
Kugona uku kunofanirwa kugadzirwa kuitira kushanda kwakanaka uye chiitiko chinofadza chevafambi.
Uye inofanira kuva inokwanisika. Izvi zvinoreva kutarisa kuti chii chakavakwa uye kuti chinopihwa mari sei.
Nhasi ndinoda kupedza maminetsi mashoma ndichitaura nezve kugona nekuti ndinotya kuti tingangonanga kudambudziko rezvivakwa.
Tarisa zviri kuitika neair traffic management, kana ATM. Misika yedu miviri mikuru inonetsa.
Iyo Single European Sky chirongwa chiri kutadza. Pakutanga gore rino takaita chidzidzo chinoratidza kuti zvikomborero zvakasiiwa kuhupfumi hweEurope zvinokonzerwa nekukundikana uku zvinogona kudarika 245 bhiriyoni euros muna 2035. MuUnited States, hutungamiri hwekufambisa kwemhepo hwemazuva ano hunobatwa husungwa kune zvematongerwo enyika bhajeti uye zvido zvakakosha. Iri kudzivirira kuvandudzwa kunodiwa kwakabvumiranwa nedzinenge dzese ndege nevanofambisa ndege. Uye kune matambudziko mumatunhu ari kukurumidza kukura zvakare. Dzimwe nguva, pedyo negridlock muGulf inotyisidzira kushanda kwehub, uye kuedza kuderedza kunonoka kwekufamba kwemhepo muChina kuri kukanganiswa nekukura kwekuda.
Hazvisi zvishoma zvekunetseka pasi. Dzimwe hurumende, dzakaita sevakatigamuchira muno muUAE, vari kufunga nekuvaka zvine shungu kuti vafambirane nezvinodiwa. Asi mumativi akawanda enyika mune zvipingaidzo—kubatanidza nzvimbo huru nenzvimbo dzakadai seLondon, Sao Paolo, New York, Bangkok neMumbai.
Kushandiswa kweWorldwide Slot Guidelines (WSG) chiratidzo chakanaka. Vanotiudza apo pasina kukwana kwakakwana kuzadzisa zvinodiwa. Parizvino, nzvimbo dzendege dzakagoverwa panhandare dzendege 175 pasi rose, 102 dzacho dziri muEurope. Nyaya dzekugona hadzina kugumira kuEurope, asi zviri pachena kuti Europe yakatarisana nekushomeka kukuru muATM nenhandare dzendege.
Zvivakwa zvisina kukwana zvinokanganisa ruzivo rwevatyairi nenzira yekunonokerwa nendege, nzira dzakareba uye zvirongwa zvisina basa. Kozoitawo mutengo kuhupfumi hwemikana yebhizinesi yakarasika, mabasa nekusimudzira magariro.
Kuisa zvese izvo pamwe chete, meseji kushamwari dzedu muhurumende kwese kwese nderekuti kune mabhenefiti makuru anowanikwa kubva mukushanda pamwe chete kuve nechokwadi chekugona kutsigira kukura kweindasitiri. Rangarira: kubhururuka nendege chinhu chakakosha chekusimudzira hupfumi nemagariro, kutsigira mabasa 63 miriyoni uye mamwe madhora madhora madhora zviuru zviviri nemazana manomwe mukukanganisa hupfumi.
Nekutarisa pane zvakajairika, tinogona kuburitsa mhedzisiro mukudyidzana
Pakutanga mwedzi uno ndakaona izvo, nechibvumirano cheCarbon Offset uye Reduction Scheme yeInternational Aviation (CORSIA) paMusangano weInternational Civil Aviation Organisation (ICAO). Indasitiri yakanzwisisa kukosha kwekuenderera mberi. Izvo zvakare kunetseka kwevatengi vedu uye vangangove vatengi. NeICAO, indasitiri yakashanda nehurumende kuita chibvumirano chekutanga chepasirese kudzikamisa kukura kwechikamu cheindasitiri.
Pamwe chete nekudyara kwedu muhunyanzvi hwekuita matekinoroji, zvivakwa uye mashandiro, tichaona kuti kufamba nendege kunokura zvakachengetedzeka apo isu tinogadzirira kusangana nekuzvipira kwedu kwenguva refu kudzikisa mambure ekubuda kusvika hafu yemazinga a2005 panosvika 2050.




Ndizvo zvinotarisirwa nevafambi vedu. Uye zvakakodzera kudaro. Basa redu nderekubatanidza nyika yedu neyekufambiswa kwemhepo yakachengeteka, inoshanda, yakavimbika uye yakagadzikana. Ini ndinodaidza indasitiri yedu bhizinesi rerusununguko. Kubhururuka kwendege kunounza vanhu nemabhizinesi pamwechete, kunogonesa cheni dzepasi rose, uye kunobatanidza mhuri nevadikani. Ibhizimusi rinobatsira kuti hupenyu hwevanhu huve nani.
Basa rauri kuita mumazuva mashoma anotevera richabatsira kuona kuti mabhenefiti aya anoramba achipararira uye kuti seindasitiri, tinokwanisa kusangana nekupfuura tarisiro iri kuramba ichikwira yenyika yedu inogara yakabatana uye yedhijitari.
Ndinokushuvirai musangano unobudirira.
Ndatenda!

ZVOKUBVA MUNYAYA INO:

  • As a traveler and then as the CEO of Air France-KLM, I witnessed the changes brought by IATA's Simplifying the Business program (or StB as it is known).
  • A transactional relationship that starts with a reservation and ends when the passenger collects their luggage at the end of the flight is simply not enough.
  • And the Fast Travel self-service options—also a product of our efforts to “Simplify the Business” are taken for granted by a growing number of travelers.

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Nezvomunyori

Juergen T Steinmetz

Juergen Thomas Steinmetz akaramba achishanda muindasitiri yekufambisa uye yekushanya kubva achiri mudiki kuGerman (1977).
Iye akatanga eTurboNews muna 1999 sebhuku rekutanga repamhepo pamhepo yepasirese yekushanya indasitiri yekushanya.

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