Gore rapfuura rakaratidza kukosha mukubatanidzwa kwenzira yekumisikidza yeIberostar, neketani yehotera ichifambira mberi zvakanyanya munzvimbo ino. Shanduro yeIberostar Group yegore ra2018 yakapfuura mabhiriyoni matatu emadhora, kuwedzera mapfumbamwe kubva muzana zvichienzaniswa na3. Iyo kambani yakagadzirawo zviuru zvina zvemabasa kutenderera pasirese. Uku kuwedzera kwakauya mukuwedzera kune yakanakisa chikamu chehotera uye huwandu hwehuwandu hwekukura kwemabhizimusi ekufamba.
Iberostar Boka riri kufambira mberi pamwe neayo "Wave weKushandura" kufamba, iine zviito zvakakosha zviitiko mune ese matatu enzvimbo dzayo dzakakosha dzekuita: kudzikisa kushandiswa kwepurasitiki; kukurudzira kushandiswa kwakakodzera kwezvokudya zvegungwa; uye nekuvandudza hutano hwemahombekombe. Sangano re "Wave of Change" rakamisa Iberostar semutungamiri muindasitiri yekutenderera zvine mutsindo nekuda kwehurongwa hwayo hwesimba hwekuchengetedza manejimendi.
2019: KUNOENDA KUDZIDZA KUNYIKA
Kutevera kuvhurwa kwemahotera gumi nematatu muna 13, Iberostar inotarisira kuwedzera 2018 zvivakwa zvitsva muSpain (Majorca neMadrid), Portugal (Lagos), Italy (Roma), Tunisia (Monastir neSousse) neTurkey (Istanbul). Iyo cheni yehotera ichasanganisira makamuri chiuru nemazana mashanu munzvimbo nhatu nyowani kuenda kune imwe portfolio inogona kuwedzera mukati megore ra7.Gore rino rinofanirawo kuve rakakosha mukubatanidzwa kwemabasa arikuitwa muLos Cabos neLitibu (Mexico) nekufambira mberi kune dzimwe nzvimbo dzakadai. seMontenegro, Aruba, Albania neCuba.
Iberostar Boka inoramba yakazvipira zvakasimba kune ayo marongero ekumisazve uye kuwedzera yayo hotera portfolio. Mumakore achangopfuura, kambani yakaisa mari inodarika mamirioni mazana mashanu nemakumi manomwe emadhora uye ichaenderera kusvika muna 570 nekumwe kudyara kwakatopihwa Europe neAmerica. Nekuda kwekuyedza kukuru kwekudyara, ese mahotera emaketani izvozvi ari mumapoka e2022- ne4-nyeredzi, uye vanopfuura makumi manomwe muzana vavo vakagadziridzwa nguva pfupi yadarika.
CHIKANGANISO CHENZVIMBO YOKUITANIRA INONZWISISA: 'RUFUNGO RWOKUCHINJA'
Yakatangwa mu2017 kuti itore chinhanho chinoshanda mukutsanangudza mutoo wehutariri une hunyanzvi, iyo 'Wave of Change' kufamba kwakaramba kuchienderera mberi mu2018 munzvimbo dzese nhatu dzakakosha: kudzikisa kushandiswa kwepurasitiki, kukurudzira kudyiwa zvine chekuita kwezvokudya zvegungwa, nekuvandudza hutano hwemumahombekombe. Boka rakurudzirawo nhevedzano yezvinangwa zvitsva zve 3.
- Imwe-yekushandisa mapurasitiki: Muna 2018, Iberostar Boka raive:
- yeketani yekutanga hotera kubvisa ese epamhepo-ekushandisa epurasitiki kubva kumakamuri ayo ehotera kuSpain nemahofisi ayo emakambani makuru muMallorca. Nechiitiko ichi, Iberostar yakadzora kushandiswa kwepurasitiki nematani mazana matatu pagore uye yakatsiva mamirioni manomwe ezvinhu zvakagadzirwa nemapurasitiki-ekushandisa kamwe chete nedzimwe nzira dzechinyakare kana dzinoora. Iyo cheni yakaisawo anopfuura makumi mashanu ezviuru post-vatengi vanopa ine yepamusoro mhando BIO cosmetics.
- piyona pakubvisa polyester yechinyakare inoshandiswa yunifomu yayo nezvinhu zvakagadzirwa zvakakwana kubva mupurasitiki yakadzokororwa. Nemayunifomu matsva aya, kambani iri kubatsira mukubvisa mabhodhoro epurasitiki anosvika mazana mazana mana nemakumi mana kubva mumakungwa nekuzadza, pamwe nekubvisa kushandiswa kwemamita zviuru makumi maviri nemasere zvepolyester yechinyakare.
- mutyairi wechirimwa chemanyowa pane imwe yemahotera ayo kuSpain kuburitsa fetereza yemubindu.
Muna 2019, cheni yacho ichabvisa mashandisiro-epurasitiki kubva kumakamuri eiyo hotera portfolio, uye panosvika 2020, ichave yabvisawo zvinhu izvi munzvimbo dzese dzehotera dzayo.
- Kutemerwa kudyiwa kwezvokudya zvegungwa: Muna 2018, Iberostar Boka:
- rakagadzirisazve mamenu ayo eresitorendi, ichibvisa mhando dzakaomarara nekusimudzira kushandiswa kwehove dzemuno nedzemwaka.
- yaive yekutanga hotera cheni kumaodzanyemba kweEurope kupihwa iyo MSC Chain yeCustody chitupa.
- gadzira zvirongwa zvekuenderera mberi nekudzidziswa kwevashandi uye zviito zvekutaurirana zvevaenzi kuitira kusimudzira kushandiswa zvine mutsigo.
Muna 2019, kambani ichagamuchira nhungamiro kubva kumaNGOs kuti vaongorore njodzi, mutoro nekusimudzira kwemutemo wekutenga. Chinangwa ndechekuisa zvigadzirwa pamamenu ayo asingakuvadze shanduko yemarudzi, mararamiro avo kana hupenyu hurefu. Iyo cheni ichaongororawo nzira nyowani dzekuona kushandiswa kwakaringana kwehove dzemuno.
- Hutano hweMahombekombe: Muna 2018, Iberostar Boka:
- akatanga chirongwa chekutsvagisa matombo ekorari uye akagadzira nzvimbo yayo yekutanga yekuzadza makorari muDominican Republic.
- kumisikidza iyo Iberostar del Mar Sachigaro kusimudzira kutsvagurudza nezvezvipenyu zvegungwa nekubatana neUniversity yeBalearic Islands (UIB).
Mu2019, kambani iri kuronga kugadzira yechipiri makorari nzvimbo yekuberekesa muCaribbean uye kutanga chirongwa chekudzoreredza mangrove muDominican Republic. Iberostar ichasimudzirawo chirongwa chekuzivisa nezvedzidzo uye kupa gumi kudzidza kuti ikurudzire kuumbwa kwezvikwata zvitsva zvekutsvaga.
Sezvo Iberostar ichiwedzera zviyero zvayo kutenderera izwi, ketani yehotera inoenderera mberi nezvirongwa zvekusimudza, senge Star Camp, kumahombekombe egungwa uye mabasa ekuchenesa egungwa uye zvimwe zvirongwa zvekuzorora zvevaenzi vayo vese, vashandi pamwe nevatori vechikamu.
