ILTM: Vatatu vatengi archetypes kutyaira hutano uye kufamba kwoumbozha muAsia

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Pamberi pemafambiro emhando yepamusoro, International Luxury Travel Market (ILTM) Asia Pacific yakavhurwa muSingapore. Kucherekedza chiitiko ichi, ILTM yakaburitsa tsvagiridzo yayo yazvino inozivisa matatu evatengi archetypes ayo mhando dzekufambisa dzinofanirwa kutariswa kuti dzitore mari muchikamu chekugara zvakanaka uye cheumbozha. Sekureva kwazvino mushumo weGlobal Wellness Institute (GWI), kushanya kwehutano ndechimwe chezvikamu zviri kukurumidza kukura muhupfumi hwehupfumi nhasi uye Asia Pacific ndiyo yave musika uri kukurumidza kukurumidza, uchiita kukosha kwayo kweramangwana kusvika kuUS $ 252 bhiriyoni.

Yakatumirwa neILTM, chirevo chinogadzirwa neCatchOn, kambani yeFinn Partners uye inowanikwa online pa view.iltm.com. Chidzidzo ichi mhedzisiro ye50-on-one kubvunzurudzwa nevafambi, vafambisi vevashanyi vepamusoro, vanopa mazano e spa, vatori venhau vekufamba, nzvimbo dzekugara zvakanaka uye mabhureki ekugamuchira vaenzi ari muAsia Pacific. Chirevo chinozivisa matatu evatengi archetypes avo vachange vachityaira remangwana rekushanya kwehutano muAsia: Vafambi vechikadzi, Vane Affluent New Agers uye Chinese Millennial Millionaires.

Cathy Feliciano-Chon, Managing Partner weCatchOn, akapa tsvagiridzo muhurukuro yakakosha paILTM Asia Pacific Opening Forum. Huwandu hwakawandisa hunoratidza kukura kweindasitiri yehutano mudunhu iri: China, India, Malaysia, Philippines, Vietnam neIndonesia zvese zvakavhara 20+% gore rakapera gore rapfuura uye musika uchaita zvakapetwa kaviri kubva 2017-2022.

Sokutsanangura kwakaita Ms. Feliciano-Chon: “Tsika dzeAsia nehuchenjeri hwekuporesa - kubva ku yoga, Ayurveda kusvika kune yechinyakare mushonga weChinese pfungwa yekuenzanisa uye simba - yakapesvedzera kunenge kwese kwese kweindasitiri yehutano kwemakumi emakore akati wandei. Wongorora chero spa menyu kana retreat package munyika uye iwe unozongowana pesvedzero yeAsia. Marudzi ekufambisa ekunze kwenyika, chero kwaanenge ari munyika, anofanirwa kutora mukana uyu uye kuve chikamu chekufamba kwedunhu rino.

Hutano hwave hutongi hwevatengi uye mararamiro emutyairi, anochinja zvakanyanya maitiro, sarudzo uye sarudzo dzekushandisa. Nzendo dzehutano zvino dzinomiririra 6.5% yerwendo rwese rwekushanya rwakatorwa pasi rese, ichikura yakakura 15.3% pagore kusvika 830 miriyoni nzendo gore rega rega. Pakati pekukura uku kunoputika, Asia-Pacific ikozvino iri pachinzvimbo chechipiri - pa258 miriyoni yekufamba zvakanaka gore negore - kuseri kweEurope, maererano neGWI.

Tsvagiridzo iyi inonyura mukati meongororo yeGWI yekushanya kwehutano nekucherechedza marudzi maviri evafambi vehutano hwakanaka: Yepuraimari neSekondari. GWI inotsanangura vafambi vehutano hwakanaka seavo vanoona hutano sechinangwa chikuru cherwendo rwavo uye kusarudza kwekuenda. Boka rechipiri rinoona hutano sekuwedzera kune chikonzero cherwendo rwavo - asi vese vanogona kunge vari munhu mumwechete anotora mhando dzakasiyana dzenzendo panguva dzakasiyana. Parwendo rwese rwekutanga rwehutano rwakatorwa muAsia, kune dzimwe nzendo gumi nenhatu dzechipiri dzehutano.

Misoro Yekukosha:

Vakadzi Vafambi:

• Simba rekushandisa remadzimai riri kuramba richikwira: Kubva muna 2013-2023, mari yevakadzi pasi rose ichakura kubva paUS$13 trillion kusvika paUS$18 trillion.

• Vafambi vechikadzi vanopa kukosha kwepamusoro kwemutengi kwehupenyu hwese nekuti vanopinda mukufamba kwehutano hwakareba.

• Ndiro guru rinonyanya kukosha. Retreats yakavakirwa kutenderedza cult of fitness uye yoga mukurumbira varairidzi uye varairidzi vehupenyu.

• Vakadzi vari kunyora nzendo dzavo vega pamabhaketi avo. Solo, asi pamwe nevamwe.

• Hutano hwevakadzi hwapfuura yoga uye detoxes kupinda hormonal imbalance uye cellular kuchembera.

• Kwave nekuwedzera kuri kuita makirabhu ekufamba evakadzi chete muAustralia uye kushanya kwakafanana neWalk Japan pamwe nematambudziko ekuzvipa ega ekufamba mumakomo.

Vakapfuma Vagari Itsva

• Kuwanda kwehupfumi muAsia, pamwe chete nekugara kwenguva refu, kwakaita kuti kuchembera kuve nechido. MaAsia vane nzira dzekutevera hutano mumatanho ekutanga ehupenyu.

• Ava vafambi veumbozha vanoda kuwana nekuchengetedza hutano hwe - kwete hupenyu chete - asi mararamiro.

• Vapfumi VeNhambo Itsva vachiri kukoshesa uye vari kunyanya kudiwa mukuona kuti vanowana zvakanakisisa pamari yavo.

• New Agers vari kushandisa mari inopfuura US$200k parwendo.

• Demand yaita kuti vamwe vafambisi vevashanyi vagadzire mapakeji akakosha anosanganisa kuita zvemuviri nezviitiko zveumbozha.

• Kuwedzera kugamuchirwa kweLGBTQ+ muAsia kunogadzira mukana wekuti ma brand atore chikamu ichi.

• Vapfumi veNhambo Itsva ndivo vatyairi vekushanya kwezvokurapa.

Chinese Millennial Millionaires

• Zvikamu zvepakati zveChina zviri kukura zvakanyanya, zvichigadzira mamwe mamirioni nemabhirioni.

• Wellness ndiyo itsva chimiro chiratidzo pakati 400-mamiriyoni Chinese millennials

• Mafambiro ehutano aichimbova akabatana nezvizvarwa zvekare zvino agamuchirwa nemireniyumu.

• Mafambiro ehutano anosanganisira:

o Adventure, mitambo, zvidzidzo zvedzidzo
o Kuenda kwekupera kwesvondo anti-stress getaways
o Yakavanzika yese-inosanganisirwa nzvimbo dzekutandarira
o Nzvimbo dzekutizira dzekunamata
o Zviito zvakazara mafambiro
o Off-the-beaten track nzvimbo, kunyudzwa kwenzvimbo

Alison Gilmore, Portfolio Director ILTM & Lifestyle Portfolios, achitaura nezvekuti chikamu chekukura ichi chiri kubatanidzwa sei muILTM portfolio akati: "Tinotora nyaya yehutano uye hutano zvakanyanya, uye takazivisa mukupera kwegore rapfuura kuti zvichave. dingindira rinoenderera mukati mechimwe nechimwe chezviitiko zvedu, ingave inzvimbo yehunyanzvi yakapihwa maoko ekurapa, zano pamwe nezano rinoshanda uye maitiro ekutsvagisa. Vese vashanyi vedu paILTM yese vachawana mukana wekunyura mukuti bhizinesi iri rinogona sei kuwedzera ravo pese pavanenge vari munyika, pamwe nekutora nguva yekunakidzwa nekunakidzwa. "

eTN ishamwari yemidhiya yeILTM.

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Chief Assignment editor ndiOleg Siziakov

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