Chimwe chezvinhu zvekutanga IMEX Frankfurt vanopinda vanozoona online uye kana vasvika pashow kuMesse Frankfurt svondo rinouya ndeyekuti kumwe kuchinja-chinja kwakakomba kwakaitika.
Chikwata cheIMEX chave chichishanda nesimba kuseri kwezviitiko kweinoda kusvika mwedzi gumi nemisere kugadzira uye kuburitsa mushonga mutsva wekuona - mhando yekuzorodza - yaizoenda kurarama neMuvhuro 18 Chivabvu.
Kuongororwa kwevatsoropodzi vakatendeseka
Maitiro ekuongorora mhando akaitwa neIMEX ine tarenda inhouse dhizaini timu inotungamirwa neDesign Manager, Anna Gyseman. Gyseman aive nhengo yechikwata chakatangisa Grazia magazini mumusika weUK. Se'vatsoropodzi vakatendeseka' akabudirira kutora vaaimboshanda navo Tony Chambers, aimbova Mupepeti uye Creative Director weWallpaper magazine; Suzanne Sykes, Creative Director akahwina mubairo, Graphic Designer uye Brand Innovator; naJonathan Clayton-Jones, Creative Director paTelegraph Group.
Isati yagadziridzwa, IMEX, semakambani mazhinji zvisati zvaitika, yakanzwa huziviro hwayo huripo husingacharatidzi kambani kana zviitiko zvayo zvekuratidzira. Kukurukurirana kwakawanda nevashandi kwakaratidza kuvimbika kwakasimba kune zvimwe zvinhu zvemhando yekare, zvisinei, zvakabvumiranwa izvo zvinhu zvinomiririra vanhu (madotsi emhando yepamusoro) yaive nhaka yekuvakirwa, kwete kuraswa.
Carina Bauer, IMEX Boka, Mutungamiriri Mukuru anotsanangura kuti: “Paminiti iyo chikwata chevagadziri chakaratidza pfungwa ‘yokuhwina’ kuvashandi vedu, takaziva kuti ndivo vakanga vazviroverera. Mune yakachena, yemazuva ano pastel mavara akatorwa kubva kune yedu nhaka brand, dhizaini inomiririra moyo, chinangwa, uye kukosha kwebhizinesi IMEX inomiririra. Inobata kutenda kwedu musimba rakanaka revanhu vanobva kumativi ose enyika vachisangana ziso kune ziso, chiso nechiso uye nekubatana maoko pachibvumirano chebhizimisi kana hushamwari hutsva.
“Sezvakaita madhizaini ese akanaka takaedza 'kuipwanya' asi yakamira kumiyedzo yedu yese. Inoshanda zvine hungwaru sechikamu chezviitiko zvedu zvekuratidzira uye pamawebhusaiti edu, zvikwangwani uye nezvimwe, ”Bauer anowedzera.
Kusanganisira dhizaini kufunga
Ichishandisa misimboti yazvino inosanganisirwa yedhizaini, timu yakagadzira yakapfava yebrown toni inodaidzwa nerudo kuti 'IMEX bhisikiti' kuti ishandiswe pachinzvimbo chekare chena seruvara rwekumashure. Rudzi urwu rusingakurudzire, rune hushamwari-ruvara runoita kuti kuverenga kuve nyore kune ruzhinji rwevanhu.
Chekutanga sonic logo
Tichifunga kukosha kwekutaura kwepamhepo kwerudzi rwepasi rose, IMEX zvakare ine yakasarudzika sonic logo kekutanga. Yakagadzirwa nerubatsiro rweBrighton, UK-based Buff Motion, rwiyo rwekuridza zvine hungwaru runovaka tarisiro yevanhu vanouya pamwe chete kune chiitiko chikuru uye vachiziva vachigamuchira chokwadi chekuti vanhu pasi rese vanopemberera nharaunda nenzira imwechete - nemaoko avo nemanzwi. Ona link pano.
Carina Bauer inopfupisa: "Takaunza rudzi rwedu muhupenyu munzira dzakasiyana siyana mushoo - iyo atrium paMesse Frankfurt ndiyo inotariswa kune akawanda e 'gamba' zvidimbu zvedu. IMEX Frankfurt yevhiki rinouya iratidziro mhenyu yechitarisiko chitsva IMEX uye tinotarisira kuona kuti vanhu vanoita sei!
IMEX's Dhizaini Maneja, Anna Gyseman uye UX Dhizaini, Oli Bailey achagovera ruzivo nezve dhizaini maitiro uye rwendo kuseri kweiyo branding nyowani mu: IMEX: Kuseri kweketeni - Chiitiko dhizaini uye kuyerwa neChina 25 Chivabvu pa. IMEX Frankfurt.
eTurboNews ishamwari ye media yeIMEX.
