Nepo vazhinji muindasitiri yekufambisa vapedzisira vatanga kubvuma iyo chaiyo kukosha kweyemabhirioni emadhora LGBT yekufambisa chikamu, vashoma vane hunyanzvi hwekubaya mariri neruremekedzo uye kubudirira.
Glitzy ad campaigns ine vanofara, ngochani vakaroorana vatadza kuzadzisa chivimbiso chebasa chinoratidzwa mumifananidzo yavo isina mhosva. Pane kuti vambonyeverwa, vafambi vengochani vanonyengerwa kunzvimbo dzakadaro vakatotarisana nerubatsiro rwevatengi rusina kusimba rwunounzwa nevashandi vasingazive nharaunda yengochani nengochani.
Svondo rino, Out Now Consulting, imwe yenyanzvi dzinotungamira pakushambadzira kwengochani pasi rose, yakatanga GayComfort, hurongwa hutsva hwekudzidzisa nekupa mvumo yakanangana nekubatsira indasitiri yekufambisa zvirinani kugadzirisa zvinonetsa zvemusika wengochani nekugadzirisa patsva mamiriro ekupa mabasa evatengi.
Sekureva kweMukuru wePanze Iyezvino, Ian Johnson, chigadzirwa chinosangana nezvinodiwa pamativi ese emutengi uye nemutengesi.
"Vafambi vengochani vave nemakore vachitiudza nyaya dzekushata kwevatengi kuri kukanganisa zororo ravo," akadaro Johnson. “Kubva pakusanzwa zvakanaka kusvika pakuvenga ngochani chaiko, nyaya dzacho dzinosiyana, asi chinhu chimwe chinogara chiripo. Mhedzisiro yave yekuti ngochani dzakawanda dzinosangana nekushushikana pamatanho akasiyana-siyana ezororo—kubva pakubhuka kuenda kuhotera kusvika pakuhodha sevhisi yekamuri. Havana chokwadi chekuti mushandi wega wega angaite sei kwavari kuva ngochani. Kana iwe uchifunga kuti nguva yese yezororo ndeyekuzorora uye kunzwa wakasununguka, mamiriro ezvinhu aya haana kunaka ”
Mhinduro yeGayComfort inosanganisira yakazara online kudzidza chirongwa chinofukidza nzvimbo dzakasiyana siyana dzinosanganisira: kuti vatengi vengochani vanosiyana sei kubva kune vamwe vatengi, vakafanana sei, chii chinovanetsa kana vachibata nevashandi veindasitiri yekufambisa, mutauro wekushandisa uye mazwi api kana mitsara yekudzivisa. .
Kudzidziswa uku kunosanganisira ngano uye fungidziro, mazano anoshanda, kiyi dzekuita neusingaite pamwe nemibvunzo yekuedza kudzidza kwemudzidzi wega wega wezvinyorwa zvakafukidzwa.
Parizvino International Gay and Lesbian Travel Association (IGLTA) yakabatana neOut Now kuunza GayComfort kudzidziswa kunhengo dzayo uye Berlin Tourism Marketing (BTM) yakasaina kuGayComfort seFoundation Partner.
Zvose izvi zvingave zvisingarevi kuguma kwekukurumidza kune zvishoma kudarika kuenzanirana kurapwa kunowanikwa nenharaunda yeLGBT pazororo, asi zvinoreva kutama munzira yakanaka. Uye icho chinhu chakanaka kwazvo.
gayyired.com
