Hapana kuramba kuti nguva dzakaoma kune indasitiri yekufambisa izvozvi. Kwese kwaunotendeuka, hotera kana nzvimbo yekutandarira iri kupa mutengo wakadzikiswa, husiku hwemahara kana chimwewo chekukurudzira. Ndege dzakavharirwa muhondo dzemitengo uye dzichipa mareti epasi kunyangwe vachichaja zvese kunze kwecushion yechigaro.
Mumusika weumbozha, zvinhu hazvisi nani, uye mune dzimwe nzira zvakatoipisisa. Mid-tier uye yakasarudzika mavhoriyamu ekufambisa adzikira zvakanyanya. Avhareji yevaAmerica (kunyangwe vepakati veAmerica vakapfuma) vanonzwa kushomeka kuderera, uye kwave nekudonha kukuru mukufamba kwemakambani. Nemafemu eWall Street anonzwa kupisa, uye makambani kwese kwese achitsvaga kuchengetedza, kudzoka kwekutengesa, misangano uye kuhwina-uye-kudyira kwevatengi kwakagadzira musana weindastiri zvakapotsa zvanyangarika.
Saka kana iwe uri mutambarakede nyanzvi yekufambisa, chii chaunofanira kuita?
Boka revanofambisa uye vanozunza mumaindasitiri ekufambisa uye ane hukama vakaungana nguva pfupi yadarika paMontage Beverly Hills yeKufamba + Leisure Marketwatch chiitiko kuyedza kufunga izvi. Mushure mezvose, nepo vazhinji vavo vaitarisira uye kufanotaura kumwe kudzikira kwemusika weumbozha, hapana akambofunga, saRay Brunner, CEO weDesign Within Reach, akazvitaura nemazvo, kuti zvaigoneka "kudonha pamawere pasina kusiya makid. ”
Iyo yakanyanya kudzivirira ndeye yakanaka PR inogumbura
Kurongeka kwekutanga kwebhizinesi kwaive mashoma ePR salvos. Zvakawanda nenzira imwechete iyo indasitiri yakazvimirira yekubhururuka nendege yaifanira kuyeuchidza vanhu kuti haingori yekatsi dzakafuta dzakapfeka masutu emhando dzakasiyana dzichienda kuTurks & Caicos kwekupera kwesvondo, ndezvevarume nevakadzi vanovaka, kubhururuka, kugadzirisa uye kuchengetedza ndege. , saizvozvowo indasitiri yekufambisa iri kutanga mishandirapamwe yekuyeuchidza veruzhinji nezvemabasa ane chekuita nekufamba. Sekureva kweUS Travel Association, rimwe chete pamabasa masere muUS rakabatana nekufamba uye kushanya. Kufamba kwebhizinesi chete kunopa 2.4 miriyoni mabasa ekuAmerica, mazhinji acho anogona kunge ari munjodzi sezvo makambani anobvisa mabhajeti avo ekufambisa. Kukurudzira kufamba kwebhizinesi, Travel + Leisure yakazivisa kuti iri kupa pro-bono ads inosimudzira kufamba kwebhizinesi uye kushanya.
Panelists vakaratidza kuti zvinofanirwa kuti makambani anetsana agadzirise pfungwa yekufamba kuitira kuti isanzwe senge yakawandisa rwendo rwemhosva. Chikamu cheizvi chinoita sechinosanganisira kushandura maonero eshoko rekuti "umbozha." Mumakore mashoma apfuura, “mutambarakede” wakaroverwa pachinhu chipi nechipi chinobvira netarisiro yokuwedzera kutengeswa; chairangarirwa sebheji rorukudzo. Asi iye zvino zvave kuita kunge pejorative. Kuenda kuzororo rekunze hakuchaonekwa sekuzorora kwakakodzera kana mubairo wekuita, asi kushivirira. Kufamba kwekambani, iyo gore rakapfuura yakagamuchirwa semutengo wekuita bhizinesi, ikozvino inoonekwa sechinhu chinofanira kudziviswa kana kuvanzwa. (Nyaya iripo: Kutangwa kwaFord kweLincoln nyowani kuMontage Laguna Beach, iyo ingadai yakaonekwa seyakanyanya kushambadzira nzira mwedzi mitanhatu yapfuura, ikozvino inosimudza tsiye.)
Saka chii chingaitwe nemhando dzekufambisa dzemhando yepamusoro kuti dziwanezve simba muhondo yemafungiro? Pachiitiko ichi, Laura Begley, mutevedzeri wemupepeti we Travel + Leisure akabvunzurudza Alan Fuerstman, muvambi weMontage Hotel & Resorts brand. Montage Beverly Hills yakavhurwa panguva inogona kunzi ndiyo yakaipisisa nguva - Mbudzi 2008. Sezvo zvakadaro, nzvimbo yekutandarira yakafanirwa kugadzirisa zvayaitarisira maererano nemaitiro matsva ekushandisa kwevatengi vayo; semuenzaniso, hotera yakavhurwa nemutengo unokosha wekuvhura weUS$395, uchironga kuichengeta kwenguva pfupi chete. Iye zvino chiyero ichocho chakawedzerwa kwenguva yakareba.
Mahotera eumbozha ane basa rakanyanya kuoma kana tasvika pakudzikisa mitengo. Kamwe kuderedzwa kwave munzvimbo, zvinogona kuoma zvakanyanya kusundira chiyero kumashure. Kudzikisa mutengo pazasi peimwe poindi zvakare kunotumira meseji kumutengi kuti hotera haisi yemhando yepamusoro. Asi imwe, yakatonyanya kukosha ndeyekuchengeta hotera iine vashandi zvakakodzera. Iyo yeumbozha ruzivo rwehotera inopfuura kungoita epamusoro-shinda-kuverenga masheets nema spa tubs, vanhu uye nehupamhi hwesevhisi yavanopa. Uye kana mareti (uye nekudaro mabhajeti) akachekwa, chiyero chepamusoro chevaenzi-kune-vashandi chinoita kuti sevhisi yakadaro igoneke kazhinji ndicho chinhu chekutanga kuenda. (Imwe cheery note: Nepo vatengi vangave vachishandisa mari shoma pamakamuri nemasevhisi, anecdotal humbowo ndehwekuti vachiri kupeta sezvakamboita.)
Kuna Fuerstmann, chikamu chemhinduro yeMontage yanga ichichengeta saizi yemahotera madiki. Montage yekutanga muLaguna Beach, California yaive nemakamuri mazana maviri nemakumi mashanu, hotera yeBeverly Hills ine mazana maviri uye yakarongwa mune ramangwana zvivakwa zveMontage zvichange zviine zvishoma pane izvozvo. Makore akati wandei apfuura apo huwandu hwevapfumi nevanoshuvira hwakawedzera, humbozha hwakawedzera kuzadzisa zvinodiwa. Iye zvino tinoita setiri kuona izvo Cartier CEO Bernard Fornas achangobva kudana kudzoka kwe "chaiyo, yechokwadi mbozha." Umbozha huri kudzikira kuti umbundire chete avo vanogona kuzvitenga uye vaigona kugara vachizvikwanisa. Tarisiro dzemabhizinesi akawedzera nekukasira kuti asangane neiyo ephemeral zvinodiwa zvinoda kuchekwa. Mukutsanangura zano rake repahotera, Fuerstmann akasimbisa kuti "umbozha kuzvipira kwenguva refu."
"Kupera kwekutenga"? Iti hazvina kudaro!
Iri rakanga riri shoko rimwechete rakasimbiswa mune imwe hurukuro yepashure. Hapana anotenda kuti humbozha huri kuenda, asi vese vanoita sevanotenda kuti iri kushanduka - uye pamwe kwenguva yakati iri kuuya. Trina Turk, mukuru ane fashoni weTrina Turk design line, akataura kuti "zvinokwanisika kutenga sezvatinoziva kuti zvapera." (Naizvozvi, tinovimba kuti haarevi kutora bhegi reiyo $2,000 nekuda kwekunakidzwa nazvo. Asi, nhamo, tinotya kuti angadaro.) Nepo vezvitoro vachisimbisa izvo zvechinyakare kana kushingirira kuchengeta vatengi, zvekufamba. chinotariswa chiri pane zvakaitika. Kana yakasangana kana kudarika zvaitarisirwa nevatengi, vanobva vanzwa kuti yaive yakakosha. Kana zvisiri, chero mutengo, kunyangwe wakaderera, unonzwa wakanyanya kukwirira - uye mhando inogona kunzwa nezvazvo. Mawebhusaiti enhau seTrip Advisor uko vatengi vanogona kusiya ongororo vave vapesvedzeri vakuru pasarudzo dzekufamba. Pasaiti, kumwe kunowanikwa kupokana ndeyekuti hotera kana nzvimbo yekutandarira "yakakodzera." Vatengi vemhando yepamusoro vachiri kushandisa, asi vari kuzviita nenzira yakanyanyisa, uye kupinda mukati uye nekupa pamhepo vetting chikamu chakakosha chekuita.
Chinokosha, zvakadaro, ndechekuti kufamba kweumbozha kunogara kuine kukwezva kwayo. Kune avo vanokwanisa kuzvitenga, nzvimbo dzekutandarira dzichange dziripo uye dzichipa masevhisi mamwe aanogara ainawo, pamwe pamwero wakati wandei kupfuura mumakore mashoma apfuura. Sezvakataurwa naDavid Cush, Mukuru weVirgin America, "zvichiri zveumbozha, zvichiri kunakidzwa nehupenyu, kudzikama zvishoma."
