InterContinental Hotels Group debuts upscale voco brand muAfrica

InterContinental Hotels Group debuts upscale voco brand muAfrica
voo ™ Bhangi, Rosebank

InterContinental Hotels Group (IHG), imwe yemakambani makuru emahotera pasi rose, yakasaina voco™ The Bank, Rosebank yekuSouth Africa yakabatana neValor Hospitality Partners Africa. Gore rapfuura, IHG yakazivisa kusainwa kweChibvumirano cheMasters Development (MDA) neValor Hospitality Partners Africa kuti vaburitse mahotera akawanda mumakore gumi anotevera, pachikamu cheIHG chemhando dzepakati, dzepamusoro uye dzeumbozha. Uku ndiko kusaina kwekutanga pasi peMDA uye kunowedzera pombi yeIHG iri kukura kuMiddle East neAfrica ichisimbisa kukura kwemhando itsva yekambani, voco mudunhu.

voco, inosanganisa kusarongeka uye runako rwehotera yega nemhando uye kusimbiswa kwemhando yepasirese uye inoremekedzwa. Iyo mhando inobvumira vashanyi kunakidzwa nechiitiko chepamusoro nekutsva kwehotera yakasarudzika, yakazvimirira pasi pezita ravanogona kuvimba. Kubva zvayakatangwa pasi rose gore rapfuura, voco yave nekukura nekukurumidza nekusaina kwakawanda muEurope, Middle East, Africa neAsia (EMEAA), uye kusainwa kwevoco The Bank, Rosebank inocherekedza kutanga kwechiratidzo mukondinendi yeAfrica.

Chivakwa chitsva chakavakwa, voco The Bank, Rosebank, ichavhura mikova yayo kune vashanyi muna 2020 uye inoratidzira 131, makamuri akagadzirwa zvakanaka. Ichitaridza kusarongeka kwemasevhisi emhando, hotera inotambira vaenzi vasina kubata kwavo uye inopa chiitiko chisingakanganwike chekugara. Iri muRosebank, nzvimbo yekutengeserana uye yekugara iri padyo nepakati peJohannesburg, hotera iyi ichapa mukana nyore kune ese akakosha mabhizinesi matunhu uye yakanangana neRosebank Mall uye pedestrian precinct, uye iri pachinhambwe chiri nyore che19kms kubva kunhandare yendege yeguta. , (Gautrain Metro station yakananga pasi peHotera). Iyo hotera ichange iine nzvimbo yekudyira yakakura iyo inosanganisira yekudyira yemazinga maviri, imba yekutandarira uye bar. Ichipa kune zvinodiwa nevaenzi vemakambani, hotera yacho ichange iine makamuri matatu emisangano, anogara vanhu vangangosvika makumi masere.

Vachitaura pachiziviso ichi, Pascal Gauvin, Managing Director, India, Middle East neAfrica, IHG akati: “Tinofara kuzivisa hotera yekutanga pasi pechibvumirano chedu neValor Hospitality Partners Africa uye kuburitsa voco yedu itsva yemhando yepamusoro, mukondinendi yeAfrica. Kugamuchira mubereko wakakura kubva kuvaridzi uye vatinoshanda navo, voco yakawana simba rakakura mudunhu reEMEAA, uye isu tinofara kuve tichiwedzera mhando yetsoka mudunhu. Chokwadi kuvimbiso yemhando, hotera nyowani ichapa yakasarudzika ruzivo rwekugamuchira vaenzi, uye ichapa huwandu huri kuwedzera hwevafambi vepamba nevekunze vari kutsvaga pekugara ine mhando yemhando muSouth Africa.

Akawedzera kuti: tinotarisira kusaina mamwe mahotera pasi pechibvumirano chedu nemudiwa wedu wenguva refu, Valor Hospitality Partners Africa uye kuwedzera kupa kwedu mumisika mikuru mukondinendi.

Euan McGlashan, Global CEO uye Muvambi weValor Hospitality Partners akawedzera kuti: “Tinofara kuzivisa hotera yedu yekutanga neIHG mukondinendi yeAfrica. voco, IHG's ichangoburwa upscale brand chipo chakasiyana uye takagamuchira kufarira kwakanyanya kubva kuvaridzi venharaunda muAfrica. Mukubatana neIHG, tinotarisira kugadzira hotera iyi yakasarudzika ine hunhu hwemunhu, kugamuchira vaenzi vekutandara uye vebhizinesi vanoshanyira South Africa uye nekuvapa yakavimbika upscale chiitiko. Tine chivimbo chekuti hotera iyi ichabatsirikana kubva kusimba uye kukura kwehurongwa hwepasi rose hweIHG, zvakanakisa muhunyanzvi hwekirasi uye kugona uye chirongwa chikuru chepasi rose chekuvimbika – IHG Rewards Club.”

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