International Golf Travel Market (IGTM), iyo inotungamira bhizinesi kune bhizinesi chiitiko chenharaunda yegorofu, yatangisazve mugore rayo rechimakumi maviri nembiri neyakavandudzwa chiratidzo chechiratidzo uye webhusaiti, pamwe nechikwata chitsva chekuronga kubva kuReed Travel Exhibitions - inotungamira pasirese. murongi wezviitiko zvekufamba uye zvekushanya.
Zvichiitika muMarrakech, Morocco kubva 14-17 Gumiguru chiitiko chegore rino chichagadzirirwa kuenderera mberi nekusimudzira mikana yebhizinesi yeiyi nhandaro chikamu uko kushandiswa kwemusoro kuri 120% yakawanda munzvimbo yekuenda kupfuura avhareji vashanyi maererano neazvino Sports Marketing Survey. report.
Ichiratidza mafambiro ezororo regorofu, IGTM ichave ichiwedzera kupinda kwemutengi kuratidza kusimuka kwemireniyamu gorofu, kuwedzera kwevatambi vegorofu, uye kubuda kwegorofu kumhuri. "Nevatambi vegorofu vanosvika 60m pasi rose - 8m vavo muEurope, uye 70% yevafambi vese vegorofu vachitsvaga kumwe kutsva kwekuenda pese pavanoronga zororo regorofu, IGTM iri kukura gore negore kuti iwane kwete chete vatengesi vatsva, nzvimbo itsva uye dmc's. , asiwo zvakafanana kukura nhamba yevatengi kuitira kuti varatidze maitiro ezvido zvevatengi. Tour Operators vanoshuma gore negore kuwedzera kwe5% (IAGTO Report) inotsigira kumira kwekukura kunoratidzwa kuIGTM sechiitiko chinotungamira cheindasitiri yekufambisa. " akadaro David Todd, Maneja weChiitiko, IGTM.
Vanopfuura mazana mashanu vatengesi vegorofu vanozobatana nemazana mana+ pre-vanokwanisa kutenga uye midhiya yepasirese kwemazuva mana ekugadzwa kwakafanorongwa, networking uye zvidzidzo zvedzidzo.
Mamwe emhando dzakatosaina anosanganisira PGA Catalunya Resort (Spain), Penha Longa Resort (Portugal), Costa Navarino (Greece), Sheraton Cascais (Portugal), Double Tree naHilton Emporda Golf & Spa Resort (Spain), Rovos Rail. (South Africa), Barcelo Montecastillo (Spain), Clube de Golf Alcanada (Mallorca).
Adel Elkafir, CEO Moroccan National Tourist Office inogamuchira IGTM kuMarrakech; “Kuno gorofu haungori mutambo kana chiitwa – chiitiko chechokwadi. Kubva kumhenderekedzo yeMediterranean kusvika kuAtlantic uye kumashure kweAtlas Mountains, Morocco parizvino ine anopfuura makumi mana emakosi egorofu ekupikisa kunyangwe vane ruzivo rwegorofu. Isu tinofara kuve mubatsiri weIGTM gore rino uye tinogamuchira vese vatori vechikamu mune yatinodaidza kuti Marrakech inorema uye nekupfuura ”.
Achitaura nezve kutaridzika kutsva uye kunzwa kweIGTM, David Todd anotsanangura zvakakosha bhizinesi zvinangwa kuseri kweiyo brand dhizaini. "Inguva yekuchinja nechiitiko chiri kuuya zera uye mumakore makumi maviri nemavirind gore isu takagadzira chitarisiko chitsva chinounza iyo indasitiri inotungamira yepasi rose yekufamba gorofu chiitiko mu21st zana remakore. Pamwe chete neiyo re-brand shanduko yechiitiko chatichange tichiendesa kune vese vatori vechikamu, inotungamirwa nechinangwa chikuru chemikana yebhizinesi kune wese munhu, saka ramba uchifambirana nehunyanzvi hwese kuburikidza newebhusaiti itsva www.IGTMarket.com ” .
Dzimwe shanduko dziri kuitika gore rino dzinosanganisira: Zvidzidzo zvemukati mesesheni kubatsira vatori vechikamu kunzwisisa uye kukura bhizinesi ravo regorofu pamwe nemaitiro uye Insights tsvagiridzo yakapihwa panguva yeIGTM. Kudivi renhau, kuchave nemikana yekubatana nevatapi venhau vepasirese vasingamiriri zvinyorwa zvevaraidzo chete uye mazita egorofu, asi vapesvedzeri uye vezvenhau vepamhepo vanouya kuzotsvaga zvine chekuita uye zvitsva muindasitiri iyi.
"Nekuchinja kuri kuitika mumafambiro epasi rose egorofu, zvinoratidza kuti pane kudiwa kwevatambi vegorofu kuti "vanzwe vari munharaunda yepasirese" chishuwo chekuisa pamberi pezviitiko uye kune mabhoomers neGen Xers kukosha kwekuve netsika dzechokwadi dzemuno" (Gorofu. Monitor Zvita 2018) IGTM ichave iyo nzvimbo iyo iripo uye chii chiri ramangwana richange riri pane yekuratidzira pasi, mune zvemukati zvedzidzo, mikana yebhizinesi uye sechiitiko. Tichaitawo kusimudzira vezvenhau vari kuuya kuitira kuti vapepeti vekune dzimwe nyika vauye vaone zvitsva uye zvine chekuita nevaverengi vavo pazororo regorofu.” Akawedzera Todd.
ZVOKUBVA MUNYAYA INO:
- "Nekuchinja kuri kuitika mumafambiro epasi rose egorofu, zvinoratidza kuti pane kudiwa kwevatambi vegorofu kuti "vanzwe vari munharaunda yepasirese" chishuwo chekuisa pamberi pezviitiko uye kune mabhoomers neGen Xers kukosha kwekuve netsika dzechokwadi dzemuno" (Gorofu. Monitor Zvita 2018) IGTM ichave iyo nzvimbo iyo iripo uye chii chiri ramangwana richange riri pane yekuratidzira pasi, mune zvemukati zvedzidzo, mikana yebhizinesi uye sechiitiko.
- 8m yavo muEurope, uye 70% yevafambi vese vegorofu vachitsvaga kumwe kutsva kwekuenda pese pavanoronga zororo regorofu, IGTM iri kukura gore negore kuti iwane kwete chete vatengesi vatsva, nzvimbo itsva uye dmc's, asiwo kukura zvakafanana. nhamba yevatengi kuitira kuti varatidze maitiro mune zvinodiwa nevatengi.
- Pamwe chete neiyo re-brand shanduko muchiitiko chatichange tichiendesa kune vese vatori vechikamu, inotungamirwa nechinangwa chikuru chemikana yebhizinesi kune wese munhu, saka ramba uchifambirana nehunyanzvi hwese kuburikidza newebhusaiti itsva www.
