Kuve wakatarisa pane izvo zvitsuwa zvekushanya kwakakosha sezvo vashanyi vanoona dzimwe nzvimbo, semuenzaniso dziri kuSouth-East Asia, kuve zvese kukosha-pamari pamwe nekuva neruzivo rwepamusoro panguva imwe chete.
Iko kusavimbika kukuru kuri kuitika kucharova indasitiri yekushanya muChina munzira huru? Makambani ekufambisa akasimbiswa haana kunyanya kunetseka panguva ino. Muchokwadi, iyo inobuda yekushanya pie inoramba iri imwe yezvikamu zvikuru zvinoyevedza.
Pakati pezvakasarudzwa zvezororo rekunze sarudzo, zvitsuwa zvekufamba zvitsuwa zvinoramba zvichidikanwa, sezvave zvichiitika kwemakore. Saizi yemusika yenzendo dzechitsuwa inodarika RMB100 bhiriyoni, uye makambani ekufambisa ane tarisiro yekusimudzira inoshamisa yekukura kwegore mumakore anotevera. Sekureva kwaChen Hua, Musoro weDhipatimendi Rekufamba Kwekunze, CTS, kambani iri kutarisa kukura kwe30% mumakore anotevera 2-3.
Manzwiro akadaro anogona kuverengerwa kune akati wandei zvinhu. Imwe yacho ndiyo maitiro ekushandiswa kwekusimudzira i. e. zvinotarisirwa zvakatenderedza chigadzirwa chepamusoro-chepamusoro kana chimwe chemhando yepamusoro. Zvakare, vashanyi havangotarisirwe kubva kune yekutanga uye yechipiri tier maguta muChina, asi kunyangwe kubva kunzvimbo dzepasi tier zvakare. Mari iri kukura yevashanyi veChinese, ndege dzepasirese uye nzira yakareruka yekunyorera vhiza inotarisirwa kufambisa mukurumbira unowedzera wesarudzo yakajairwa yekushanya senge nzendo dzechitsuwa pakati pevafambi veChinese, akadaro Hua.
Customized kufamba
Sezvakataurwa naHua, imwe nzvimbo iri kuteverwa neindasitiri ndeyekufamba kwakasarudzika. Zvidzidzo (semuenzaniso, imwe neCtrip neChina Outbound Tourism Research Institute yakaburitswa gore rino) yakasimbisa kugona kwekushandisa kwevafambi veChinese kana zvasvika pakushanya kwakagadzirirwa. Vanhu vanopedza RMB 2500 pamunhu pazuva parwendo rwekuEurope uye nzendo idzi dzinowanzoita mazuva gumi nemaviri. Kufamba kwakasarudzika kwave kubuda zvishoma nezvishoma sesimba rekutarisa mukushanya kunobuda, kunyanya tichitarisa huwandu hwakakura hwevatengi vepakati nepamusoro-soro uye kuwedzera kwekushandisa simba. Izvo zviri kupupurirwa kuti vafambi vakavhurika kushandisa mari yakawanda kune zvakasiyana zviitiko zvemunharaunda uye kuratidza penchant yekuzvibatanidza uye kushanya kwakasiyana. “Nzendo dzakasiyana siyana dzakagadziridzwa dzinoratidza mukana wemusika unovimbisa. Mhuri zhinji dzakazvipira kujoina rwendo rwakadai, mazhinji acho ari eMireniyamu, ”akadaro Hua.
Zvakare, kana zvasvika kune zvaunofarira zvekufamba zvakajairwa, makambani ekufambisa epamba ari kutarisa kunzwisisa nzira iyo vatengi vangada kunakidzwa nerwendo rwavo. Semuyenzaniso, kunzvimbo dzine mukurumbira dzakaita seBali, Phuket neBoracay, zviri kutaurwa kuti vatengi vanofarira rwendo rwekuzvitungamira se50%, nepo nzendo dzakaputirwa dzichifukidza imwe 50%. Imwe nharaunda iyo mafambiro ari kunakidza izviitiko zvisingafadzike zvinogona kungonakidzwa kana munhu achienda kuzvitsuwa. Zvinogona kunge zviri kudzidzira kutamba kwechinyakare pamahombekombe egungwa kana zviitiko zvekushanya mugungwa.
Kukosha-kune-mari + chiitiko chepamusoro
Kuve wakatarisa pane izvo kushanya kwakadai kunofanirwa kupa kwakakosha sezvo vashanyi vanoona dzimwe nzvimbo dzekuenda kuve zvese kukosha-ye-mari pamwe nekuve neruzivo rwepamusoro panguva imwe chete. Sekureva kwaHua, zvakakosha kuve pragmatic kutanga kana zvasvika pakuona kuti vafambi vanofunga nezvekufamba kwechitsuwa. Saka zvinopfuura zvinhu zvakaita semagadzirirwo, nemaonero akanaka kana erudo pagungwa, kana zvimwe zviitiko zvakaita semitambo yemumvura, zvakakosha kuti titarise nzvimbo dzinoda kusvikako. "Nzvimbo zhinji dzezvitsuwa dzinopa vhiza-yemahara kana yekusvika vhiza kuvafambi vekuChina," akadaro Hua. “Zvitsuwa zviri muSoutheast Asia zvinoratidza kukosha kwemari. Dzimwe nzvimbo dzepamusoro uye dzakasarudzika dzezvitsuwa dzakanaka mumativi ese, asi dzinodhura, "akadaro Hua.
CTS 'zvitsuwa zvekufamba zvigadzirwa zvinomira kune inotevera nzvimbo - Phuket, Bali, Nha Trang uye zvakare ClubMed. Zvizhinji zvezvigadzirwa izvi zvese-zvinosanganisira zvinopihwa, akadaro Hua.
Nezve zvinotarisirwa, vafambi vekuChina vanotarisira kuti nzendo dzezvitsuwa "dzive dzakachengeteka, dzakasununguka, dzakanaka munzvimbo uye kuita kwepamusoro (kukosha kwemari) -kusvika-mutengo," akadaro Hua. “Rwendo ruchasanganisira muripo wendege + pekugara + chekufambisa nendege + vhiza + chikafu. Nzvimbo dzekugara uye zvekudya zvakakurumbira pakati pevashanyi vekuChina. "
Achiona maitiro, Hua akagovera:
• Mamiriro ezvitsuwa uye nharaunda zvinokwezva kune vachangoroorana, vakadai seMaldives.
• Mhuri dzine vana dzinoda zvitsuwa zvinosanganisa zvese, seClubMed.
• Uye vafambi vasina kuroorwa vanofarira nzvimbo dzezvitsuwa dzine misoro, senge diving paBohol Island muPhilippine.
Kana iri iyo yekupedzisira yemapoka evashanyi, Tahiti neSeychelles dziri kubuda senge sarudzo dzinoyevedza pakati pevafambi veChinese.
"Premium uye nzvimbo dzakasarudzika dzezvitsuwa dzakakodzera vatengi vepamusoro," akadaro Hua.
Hua akayambirawo kuti chipingamupinyi chemutauro chinogona kunge chiri nzvimbo ine hanya uye inoda kutariswa. Imwe nharaunda inogona kufambisira nzendo dzezvitsuwa kuwedzera kwendege dzepasirese dzakananga kufambisa kupinda kunzvimbo dzakadai.
ZVOKUBVA MUNYAYA INO:
- Kuve wakatarisa pane izvo zvitsuwa zvekushanya kwakakosha sezvo vashanyi vanoona dzimwe nzvimbo, semuenzaniso dziri kuSouth-East Asia, kuve zvese kukosha-pamari pamwe nekuva neruzivo rwepamusoro panguva imwe chete.
- Being spot on with what such tours have to offer is important as tourists perceive certain destinations to be both value-for-money as well as having a superlative experience at the same time.
- Customized travel has gradually emerged as a force to reckon with in the outbound tourism, especially considering the substantial number of middle to high-end customers and increase in spending power.
