ITB Berlin 2025 yakagamuchira zviuru zana vakapinda mukati memazuva matatu akatsaurirwa vashanyi vekutengesa, nechikamu chinokatyamadza makumi masere neshanu muzana kubva kunzvimbo dzepasirese. Huwandu uhu hunosimbisa kukosha kwepasi rose kweWorld's Leading Travel Trade Show, iyo iri kuramba ichikwezva vateereri vepasirese vari kuwedzera. Kuunzwa kweITB Americas, yakarongerwa 100,000 kusvika 87 Mbudzi 10 muGuadalajara, Mexico, inoratidza kumwe kufambira mberi kwakakosha muchirongwa ichi, ichishanda seB12B yekutengeserana yekushambadzira kondinendi yese yeAmerica. Pamusoro pezvo, iyo itsva Sangana & Match chikuva paITB Berlin yakawedzera zvakanyanya nhaurirano dzepasirese nekufambisa network pamberi pechiitiko uye kugonesa kumisikidzwa kweanopfuura zviuru makumi masere ezviuru zvine chekuita nebhizinesi. Makambani e2026 anobva kunyika zana nemakumi manomwe akaratidzira zvigadzirwa nemasevhisi avo mudzimba dzekuratidzira dzakagarwa zvizere muBerlin, aine humbowo hunoshamisa kubva kuCruise uye Travel Technology sector. Varatidziri vanobva kuSouthern Europe, Asia, Africa, nenyika dzeArabhu vakaratidza zvinokatyamadza.
ITB Berlin yegore rino yakaratidza kusimba, kuchinjika, uye mweya mutsva weindastiri, kunyangwe yakatarisana nematambudziko makuru ehupfumi uye geopolitical. Iyo ITB Buyers Circle, inosanganisira zviuru zana nemazana matatu evatengi vakuru, yakasimbisa kukosha kwehupfumi uye mwero wepamusoro wechiitiko ichi, nepo vashanyi vazhinji vekutengesa vakanyatso shandisa iyo fair kuita sarudzo dzekutenga. Maonero akazara ane tariro anoratidzwa mumibairo uye tarisiro dzakakwirira dzemikana yebhizimisi inotevera. Iyo ichangobva kuburitswa ITB Yekufamba & Tourism Report 1,300/2025 inosimbisa inoshamisa bhizinesi nharaunda mukati mechikamu, pamwe neinovimbisa tarisiro yemabhizinesi ayo, kunyangwe ichipawo akati wandei kurudziro yekuita. Madingindira akakosha kuITB Berlin aisanganisira megatrends senge kusimba uye shanduko yedhijitari, nekunyanya kusimbisa pamikana yakakura iyo hungwaru hwekunyepedzera hunounzira mhinduro dzekubhadhara uye zviitiko zvisina musono zvekufamba. Nezvekuenderera mberi, kubvumirana kweindasitiri kwakasimbisa kukosha kwekuenzanisa kukura kweramangwana nekushandiswa kwezviwanikwa, vachikurudzira shanduko yakazara mukushanya. KuITB Berlin, iyo ITB Innovators 26 yakaratidza mhinduro makumi matatu neshanu dziri kugadzirisa zvakare kushanya kwepasirese, ichitarisa pfungwa itsva senge vabatsiri vanofambiswa neAI, masevhisi ekufambisa, uye masisitimu ehungwaru ekuchengetedza.
"ITB Berlin 2025 yakaratidza zvakare kusimba kweindasitiri uye dhiraivha. Shanduko yakananga kune yakagadzikana pfungwa, kubatanidzwa kweAI uye shanduko yedhijitari inovhura mikana mikuru. ITB Berlin yakaratidza pachena kuti isu seindasitiri tinogona kuisa nhanho yekushanya kwakasimba uye kwakabatana chete kana tikashanda pamwe chete, "akadaro Dr. Mario Tobias, CEO weMesse Berlin, achitaura nezvemaitiro eITB Berlin.
ITB Americas, itsva B2B yekutengeserana yekutengeserana kuratidzwa kunosanganisira kondinendi yose yeAmerica, yakagadzirirwa kutanga muGuadalajara, Mexico, kubva munaNovember 10 kusvika 12, 2026. Chibvumirano chinopindirana chakaitwa paITB Berlin, chakasayirwa nemumiriri weMexico muBerlin pamwe chete nevamiririri vanobva kuHurumende yeJalisco. ITB Americas ichava iyo yega yekushambadzira yekutengeserana show inomiririra North, Central, uye South America, pamwe neCaribbean, ine 80 muzana yevaratidziri vanobva kuAmerica uye 20 muzana kubva kune mamwe matunhu. Data ichangoburwa kubva kuIPK International inoratidza maitiro akanaka ekufamba kunze mukati menzvimbo ino. Dr. Mario Tobias, CEO weMesse Berlin, vakaratidza kufarira, vachiti, "Tinofara kuwedzera huvepo hwedu kunyika yeAmerica neITB Americas. Sechiratidziro chega chekushambadzira chinoshandira kondinendi yese uye zvikamu zvese zveindasitiri yekufambisa, tiri kumisa chikuva chenhaurirano dzepasi rose, neMexico ichishanda senzvimbo yakakwana. "
ITB Berlin Convention yakasimbisa chimiro chayo setangi rekufunga, ine vatauri vakatanhamara vanopfuura 200 vakaita nhaurirano mumaturo gumi nemanomwe uye 17 zvikamu pamatanho mana. Misoro mikuru yaisanganisira shanduko yedhijitari, kukanganisa kwehungwaru hwekugadzira pakuronga kwekufamba, uye mhando dzebhizinesi dzakasimba. Musika wekufamba unoramba uchikura zvishoma nezvishoma uchisangana nekuchinja kukuru, sekuratidzwa kwazvino neongororo kubva kuPhocuswright neEuromonitor. Kurudziro yezvinyorwa zvesocial media pakuronga rwendo iri kukura, uye kune kuwedzera kuri kuda kwezviitiko zvechokwadi kunzvimbo dzekuenda, izvo zvino zvinowanzoiswa pamberi pesarudzo yekwaunoenda pachayo. Munguva yeAI track, nhaurirano dzakanangana nekusimudzira mhinduro dzeAI kusimudzira uye kugadzirisa ruzivo rwevatengi mukushanya. Iyo MICE (Misangano, Incentives, Conventions, and Exhibitions) chikamu chinotarisira kukura kwemari uye bhizinesi mumwedzi iri kuuya. Pamusoro pezvo, nyaya yekushomeka kwehunyanzvi mukati meindasitiri yekushanya yakawedzera kutariswa, nenyanzvi dzeindasitiri dzichikurudzira zvirongwa zvekudzidziswa zvekusimudzira uye nzira itsva dzekuchengetedza vashandi, kuona kuti makambani anochengetedza zvikwata zvakagadzikana uye zvine vashandi vakaringana.
Generation Z yagadzirira kuita basa rakakosha munzvimbo iyi. Matambudziko akatenderedza kusiyana-siyana, chiyero chehupenyu hwebasa, uye masimba matsva ebasa aive madingindira mune ichangoburwa Corporate Culture Clash track, iyo yakagamuchira mhinduro ine shungu kubva kuvatori vechikamu uye yakasimbisa kukosha kwenyaya idzi mukati meindasitiri. Iyo yekutanga ITB Transition Labs yakaratidza mienzaniso inoshanda yekusimudzira uye digitalization iyo inofanirwa kutariswa. Kekutanga, masesesheni ese akafambiswa uye anowanikwa kuti aonekwe gare gare paITB Berlin YouTube chiteshi.
ITB Berlin 2025 haina kungokwezva vashanyi vekutengesa kubva pasirese asi yakagamuchirawo vatungamiriri vezvematongerwo enyika vane mukurumbira kubva kumatunhu akasiyana. Pakati pevakapinda paiva naEdi Rama, Mutungamiriri weAlbania, pamwe chete nemakurukota 39 anomiririra nyika 34 nevamiririri 37. Vanoremekedzwa ava vakapinda muWorld's Leading Travel Trade Show kuti vagovane ruzivo nezvezvichangobva kuitika uye nekuzeya sarudzo dzezvematongerwo enyika dzine chekuita nekushanya. Musangano weUnited Nations Tourism’s ITB Ministers’ Summit wakakokera makurukota makumi matatu nemashanu ezvekushanyirwa pasi rose, akaita nhaurirano maererano nekudyara mari, kusimukira, uye runyararo mukati mechikamu chekushanya. Ichi chiitiko chepamusoro-soro chakapa nhandare yekutsinhana kweruzivo pamusoro pematanho ane chinangwa chekusimudzira kusimba kwehupfumi uye kukurudzira kubatana kwepakati pemiganhu.
Kubatana kwakasimba pakati pebhizinesi nezvematongerwo enyika kwakasimbiswa zvakanyanya panguva yekukurukurirana pakati pevamiriri vanobva kuEurope, Asia, neAfrica. Kutarisisa kwakakosha kwakaiswa pabasa rekushanya semutyairi wakakosha wehupfumi muchikamu cheukoshi munyika dzichiri kusimukira. Kutariswa kwakanangidzirwa kumapurogiramu emari nematanho anotsigira maitiro ekushanya anogara aripo uye ane hukama nemagariro.
Gore rino, Albania yakagamuchira kunyanya kutariswa senyika yepamutemo yekutambira ITB Berlin 2025. Pasi pezwi rokuti "Albania All Senses," nzvimbo iyi yekufambisa iri kubuda kumadokero kweBalkan yakakwezva vashanyi nezviratidzo zvakasiyana-siyana, kusimbisa tsika dzayo, kunaka kwechisikigo, uye kuzvipira kune kusimudzira kushanyirwa kwakasimba. Zvikurukuru, Mutungamiriri weAlbania akafumura hurongwa hwekuda kusimudzira kukura kwakasimba munzvimbo dzemahombekombe enyika. Kufarira muAlbania senzvimbo yekushanya kwevanhu uye tsika kuri kuwedzera. Mharidzo inoshamisa yenyika yakatambirwa, iyo yaisanganisira zviratidziro zvinodyidzana netsika, yakakwezva nhamba yakakura yevaivepo uye yakarumbidzwa sechimwe chezvimiro zvechiitiko ichi. Pamusoro pezvo, manheru eITB Berlin, Albania yakaita gungano guru rakapindwa nevashanyi vangangosvika zviuru zviviri nemazana mashanu kubva kumatunhu akasiyana, vachiratidza mufananidzo we "Albanity."
Tichitarisa kumberi, ITB Berlin icharangarira kusvitsa kwayo makore makumi matanhatu kubva Kurume 3 kusvika 5, 2026, zvichiratidza chiitiko chakakosha munhoroondo yechiitiko ichi. Kubva payakavambwa muna 1966, yakashanduka kuita World Leading Travel Trade Show. Nekuunzwa kweITB Asia, ITB China, ITB India, uye ITB Americas kutanga muna 2026, chiitiko ichi chave kusanganisa maratidziro mana ekutengeserana akagadzirirwa kumatunhu epasirese. Mhemberero yegore negore icharatidza nhoroondo, mamiriro azvino, uye ramangwana rekufamba, nezviitiko zvakakosha zvakarongwa. Mamwe mashoko achaziviswa mumavhiki anotevera.
Gore rino, Albania yakagamuchira kunyanya kutariswa senyika yepamutemo yekutambira ITB Berlin 2025. Pasi pezwi rokuti "Albania All Senses," nzvimbo iyi yekufambisa iri kubuda kumadokero kweBalkan yakakwezva vashanyi nezviratidzo zvakasiyana-siyana, kusimbisa tsika dzayo, kunaka kwechisikigo, uye kuzvipira kune kusimudzira kushanyirwa kwakasimba. Zvikurukuru, Mutungamiriri weAlbania akafumura hurongwa hwekuda kusimudzira kukura kwakasimba munzvimbo dzemahombekombe enyika. Kufarira muAlbania senzvimbo yekushanya kwevanhu uye tsika kuri kuwedzera. Mharidzo inoshamisa yenyika yakatambirwa, iyo yaisanganisira zviratidziro zvinodyidzana netsika, yakakwezva nhamba yakakura yevaivepo uye yakarumbidzwa sechimwe chezvimiro zvechiitiko ichi. Pamusoro pezvo, manheru eITB Berlin, Albania yakaita gungano guru rakapindwa nevashanyi vangangosvika zviuru zviviri nemazana mashanu kubva kumatunhu akasiyana, vachiratidza mufananidzo we "Albanity."
Tichitarisa kumberi, ITB Berlin icharangarira kusvitsa kwayo makore makumi matanhatu kubva Kurume 3 kusvika 5, 2026, zvichiratidza chiitiko chakakosha munhoroondo yechiitiko ichi. Kubva payakavambwa muna 1966, yakashanduka kuita World Leading Travel Trade Show. Nekuunzwa kweITB Asia, ITB China, ITB India, uye ITB Americas kutanga muna 2026, chiitiko ichi chave kusanganisa maratidziro mana ekutengeserana akagadzirirwa kumatunhu epasirese. Mhemberero yegore negore icharatidza nhoroondo, mamiriro azvino, uye ramangwana rekufamba, nezviitiko zvakakosha zvakarongwa. Mamwe mashoko achaziviswa mumavhiki anotevera.
ITB Berlin 2026 yakarongerwa kuitika kubva Chipiri, Kurume 3, kusvika China, Kurume 5, sebhizinesi-kune-bhizinesi chiitiko. Kubva payakavambwa muna 1966, ITB Berlin yakazvisimbisa seWorld Leading Travel Trade Show. Zvichienderana neshanduro dzakapfuura, iyo ine mukurumbira ITB Berlin Convention ichaitwa panguva imwe chete nekuratidzwa kuBerlin Exhibition Grounds. Dingindira regore rino rinoti, “Simba reShanduro rinogara muno,” richange riine vatauri vane mukurumbira kubva muzvikamu zvakasiyana zvinosanganisira bhizinesi, sainzi nezvematongerwo enyika, avo vachagadzirisa matambudziko akatarisana neindasitiri iyi mumatanho mana negumi nenomwe. Muna 17, ITB Berlin yakakwezva vanopfuura zviuru zvishanu nemazana masere evaratidziri kubva kunyika zana nemakumi manomwe nematunhu, vachiratidza zvavanopa kuvashanyi vangangosvika zviuru zana. Pamusoro pezvo, ITB 2025 °, iyo gore rose yepasi rose innovation hub yakabatana neITB Berlin, inopa nharaunda yekushanya yepasirese ruzivo rwunoenderera kuburikidza nezvinyorwa zvine hunyanzvi, mapodcasts, uye mamwe mafomati matsva.