LONDON - Kukwira kwemitengo yekurenda ndege, matambudziko asingatarisirwi ekugadzirisa uye mutengo wemafuta wakasindimara uchipfuura $100 dhiramu zviri kupa rudzi rutsva rwemabhizinesi ese endege nzira yakaoma.
Kanda mukuwedzera kunotarisirwa mumakwikwi ekupfuura kweatlantic traffic, kukurumidza-kuderera kwemamiriro ehupfumi uye sarudzo yevatambi vakagadzika British Airways neSingapore Airlines kuti vapinde muchikamu cheniche premium, uye zvinoita sekunge MaxJet Airways ingangove nekambani mumakuva e. kuparara kwebhizinesi-chete kutanga-ups. Ona mukati meaya ese-mabhizinesi anotakura.
MaxJet, mutakuri weUS-based, akaputika muna Zvita, pasina makore maviri mushure mekutangwa, nekuda kwekukwira kwemitengo, kumanikidza kwemakwikwi uye kudzikisira kuvimba kwemusika. Kuparara kwaro kwakamutsa kushushikana nezve kugona kweiyo premium-chete bhizinesi modhi.
Matatu matatu asara ekutanga, Eos Airlines yekuU.S., Silverjet yekuU.K. neL'Avion yekuFrance, zvino vanofanirwa kuratidza kuti vakawana chakavanzika chekurarama kwenguva refu.
Vacherechedzi veindasitiri, zvisinei, vanotenda kuti kuchiri kutanga kudaidza chero budiriro, uye kunyevera kuti havasi vese vatakuri ava vachararama.
"Hapana kana mumwe wavo akazviita mupfungwa yekuva nepurofiti uye nekusimbisa kugona kwavo," akadaro Robert Cullemore weUK-based consultant Aviation Economics.
Nzira dzakasiyana
Pane nzira imwe chete yekubudirira kune aya 100% bhizinesi-kirasi vatakuri?
Ivo havatarisiri, uye vakatora nzira dzakasiyana.
Iyo yakanyanya kumusoro kweboka, Eos Airlines - yakatumidzwa mwarikadzi ane mapapiro wengano dzechiGiriki - inobhururuka kanosvika kana pazuva kubva kuLondon kuStansted airport kuenda kuNew York JFK. Izvo hazvina kuchengetedza mari yekukwezva vafambi vanonyanya kudiwa uye vanonyima nguva, vachibhururuka 48 chete avo mune ina Boeing 757s. Ndege iyi ine ndege dzakawanda dzekutengesa kuti dzibate vanhu vanosvika mazana maviri nemakumi maviri.
Perks inosanganisira mibhedha yakati sandara, kukwira kweherikoputa yemahara kubva kuManhattan kuenda kuJFK, champagne uye kushandiswa kwemaoresheni eEmirates Airline. Ndege dzekudzokera nendege "isina vanhu vakawanda, isingachinji" kuenda kuNew York dzinotangira pa1,500 pounds ($2,981).
"Vari kugadzira chigadzirwa chemhando yepamusoro kwete chebhizinesi," akadaro Webster O'Brien, mutevedzeri wemutungamiri wekambani yekuUS-inoona nezvendege yeSH&E. "Eos ari kutsvaga chimwe chinhu chakasiyana chaizvo nezviri kuitwa neL'Avion neSilverjet," akadaro.
Yakapihwa mari pachivande uye yakavambwa neaimbova mukuru wezano kuBritish Airways, David Spurlock, Eos yave yakatarisana nekuwedzera frequency kunzira yayo yeLondon-New York, pane kuwedzera network yayo, iyo vanoongorora vanotenda kuti isarudzo chaiyo.
"Iwe unofanirwa kuve wakanakisa munzira yauri iwe usati wawedzera," akadaro Diogenis Papiomytis, chipangamazano mune zvekutengesa nendege tsika yeFrost & Sullivan.
Akasimbisa kuti Eos inobatsira kubva kune vakazvipira vanoita mari vanoda kuipa iyo nguva inodiwa kuti ibudirire. Nekuda kweizvozvo, mutakuri haana kukurumidza kuwedzera kwayo.
"Kazhinji zvinotora makore maviri kusvika matatu kuti ndege itsva iongororwe," akadaro.
Hazvibviri kunyatsoziva kuti Eos iri kuita sei, sezvo isingabudisi migumisiro yezvemari. Asi danho rayo richangoburwa rekutanga kubhururuka kuenda kuDubai rinoratidza kuti ine chivimbo chine musoro nezve budiriro yenzira yayo yeNew York.
Kufamba uku chikamu chehurongwa hwendege yekuwedzera vatengi vayo kupfuura nyika yebhizinesi uye kusvika kune vadiki, vane mari vafambi vega. Zvimwe zvirongwa zvekushambadzira zvinosanganisira chibvumirano chehotera-kambani uye kuunzwa kwezvinhu zvepamusoro-soro uye gadget mubhodhi.
Mukwikwidzi mukuru weEos, iye zvino MaxJet anyangarika, ndiSilverjet.
Zvichida kwete seyakasarudzika, asi ichiri "yakanyanya kusimba," sekutaura kwayakaita, mutakuri anobhururuka kaviri zuva nezuva kubva kuLondon-nzvimbo yeLuton airport kuenda kuNewark, NJ, uye kamwe chete pazuva kubva kuLuton kuenda kuDubai. Iwo matatu 767s akagadzirirwa 100 vafambi. Ndege dzekudzokera dzinotangira pa1,099 pounds ($2,207).
Kusiyana neEos, Silverjet ikambani yakanyorwa. Saka vatengesi vanonyatsoziva kuti kubviswa kwave kwakaoma sei uye vatumira mutengo wemugove wavo kudonha. Yakayangarara muna Chivabvu 2006 paAim, musika wekuU.K. wemakambani ari kusimukira ane mitemo mishoma yekuburitsa, migove yakakwira kusvika pamusoro pe209 pence munaKurume 2007, asi kubva ipapo yadzika 91% kusvika 19 pence.
Vacherechedzi vakati danho rekunyora ndege risati raita mari rinogona kunge rakakanganisa. "Yaive pfungwa yakaipa kunyora mutakuri asati aita pundutso nekuti unofanirwa kuburitsa zvese," akadaro Papiomytis weFrost & Sullivan.
Zvakadaro Silverjet Chief Executive Lawrence Hunt anoramba aine tariro. Akataura mwedzi wapera ane chivimbo chekuti mutakuri achawana mwedzi wekutanga ane pundutso munaKurume. Akataura kuti ndege inoda zvinhu zvinotakura zvinhu, kana kuti chiyero chevafambi kune zvigaro zviripo, zve65% kuti zvityoke. Muna Ndira yakanga ine mutoro we57%.
Mwedzi mishoma inotevera ichave yakakosha kuSilverjet, vanoongorora vakati, kunyanya sezvo zvichitora kuunza dzimwe ndege mbiri muchirimo chino. Hazvitaure kuti vachabhururuka kupi, kunyangwe fungidziro yakanangana neSouth Africa, U.S. West Coast neIndia senzvimbo dzinobvira.
marketwatch.com
ZVOKUBVA MUNYAYA INO:
- Throw in an expected increase in competition on transatlantic traffic, a fast-deteriorating economic climate and the decision of established players British Airways and Singapore Airlines to dabble in the niche premium segment, and it looks like MaxJet Airways may soon have company in the cemetery of defunct business-only start-ups.
- Yakapihwa mari pachivande uye yakavambwa neaimbova mukuru wezano kuBritish Airways, David Spurlock, Eos yave yakatarisana nekuwedzera frequency kunzira yayo yeLondon-New York, pane kuwedzera network yayo, iyo vanoongorora vanotenda kuti isarudzo chaiyo.
- market for emerging companies with fewer discloser rules, the shares climbed to a peak of 209 pence in March 2007, but have since plunged 91% to 19 pence.
