Hanam ine meya anoda vashanyi uye kushanya, uye zvinoratidza. Chiono cheHanam'x Meya Lee Hyun-jae chekuti Hanam ive guta guru remumhanzi unozivikanwa pasi rose panosvika 2025, K-Pop, iri kuitika.
Mr. Lee-Hyun-jae vave vachishanda nesimba kuti chiono ichi chive chechokwadi, uye zvibereko nekushandurwa kweguta rake zviri kuratidza.
Chii chinonzi K-Culture?
K-Culture inoreva kuSouth Korea yakakurumbira tsika, iyo yakabuda mukupera kwema1990. Zvinosanganisira mimhanzi, firimu, madhirama, fashoni, chikafu, makomiki, uye zvinyorwa. Yakatangwa nechizvarwa chechidiki chevaKorea, chakapararira kunyika dzakavakidzana ndokutora nyika.
Kufarirwa kwefivha uko tsika yeKorea pop yakakwezva munhau dzemhiri kwemakungwa kwakakurumidza kupa mazwi akawanda akadai seKorea Wave, K-Culture, zvichingodaro. Izwi rekuti K-Culture rakakurumidza kudzoserwa kuSouth Korea, uko rakashandiswa kutsanangura tsika yeSouth Korea pop.
Chii chakavanzika chekuenderera mberi kukurumbira kweTsika?
Chikamu chechikonzero chekubudirira kwayo chinogona kuwanikwa mukutsigira kwemasangano, kwemari, uye kwemitemo iyo hurumende yeSouth Korea yakapa kufambisa, ichienderera uye ichiramba ichishanda kuchengetedza Korean Wave kuenda uye kuimisa kuti isave chiitiko chenguva pfupi, zvese zvine tarisiro yekuwedzera simba renyika.
Hanami iguta raunoda kugara; nemamwe mazwi, Hanami ari Kusimuka. Pasi peMayor Lee Hyun-jae, guta riri kushandisa budiriro yaro yekutonga kuunza chiono ichi.
Kunyangwe hazvo hutungamiriri hwezvematongerwo enyika hwachinja kakawanda kubva kuma1990, kubva kuLiberal kuenda kuConservative uye kudzokera kuLiberal zvakare, rutsigiro rwePop Culture rwakaramba rwuripo.
Hurumende yakawedzerawo nekupatsanura rutsigiro rwayo kuita madhijitari senzira yekusimudzira nyika.
Makambani eIT akura, achitsvaga kukurudzira akasimba maindasitiri edhijitari emukati masumbu, nekudaro achikurudzira kugadzirwa uye kushandiswa kwetsika zvemukati online kupfuura miganhu yenyika yeSouth Korea.
Zvisinei nekuedza uku, zvakatora makumi emakore akati wandei kuti K-Culture inyatsopararira, ichisvika mhiri kweEast neSoutheast Asia. Matunhu aya anogovana tsika dzakafanana, nekuchinjana kwetsika neAsia pop tsika midhiya, kusanganisira nziyo dzeJapan neHong Kong cinema.
Pakazara, South Korea ichiri nyika diki. Nehuwandu hwevanhu vane mamirioni makumi mashanu nerimwe, inotora hafu chete yeKorea peninsula.
Tekinoroji dzedhijitari dzinogona kunge dzakaita kuti kushandiswa kwetsika uye kugovana kwepasirese kuve kwakajeka, asi kukwikwidza kwetsika kune dzimwe nyika dzisiri dzechiRungu kunoramba kunotyisa.
Saka ndeipi nhoroondo uye tsika mamiriro umo K-Culture yakawedzera kudyiwa?
Psy's "Gangnam Style", yakarova pasi rose muna 2012, inoonekwa zvakanyanya senzvimbo yekupa K-Culture pamusika wepasi rose.
Kunyange zvazvo chingava chokwadi kuti rwiyo urwu rwakava nepesvedzero huru, pasinei nezvipingamupinyi zvemutauro, mitambo yakawanda yeTV yeKorea, mafirimu, uye nziyo dzepop dzakanga dzatove dzichiwana mukurumbira wakasimba muAsia nguva ino isati yasvika, tichivonga muchikamu kukuedza kukuru kwematarenda akasiyana-siyana eKorea.
Zvichakadaro, nhasi, chikamu chikuru cheyazvino K-Culture ine chikwereti chekuwedzera kutora chikamu cheveruzhinji mumhando itsva dzetsika dzedhijitari, seMukbang neWebtoons.
Mhando idzi dzakasiana netsika dzeWebhu yeKorea uye dzakabudirira kana kushanda kwete chete nekuda kwemazano ekugadzira kana zvirongwa zvevanhu vari kupayona asiwo nekuti ruzhinji rwese rwaifarira kutora chikamu mumhando dzekugadzira dzinofambiswa nedhijitari.
Chikamu chakakosha cheK-Culture zvemukati nhasi ndezvemahara, izvo zvinofambisa kuparadzirwa kwayo paInternet.
