Edmund Bartlett, gurukota rezveKushanya kuJamaica vakaburitsa ichi chepamutemo cheWorld Tourism Day
Nhasi, tinobatana neUnited Nations World Tourism Organisation (UNWTO) uye nharaunda yepasi rose mukupemberera Zuva reWorld Tourism Day. Dingindira regore rino: “Tourism uye Kubudirira Kumaruwa ” inosimbisa iro rakasarudzika basa rinoitwa nekushanya mukupa mikana kunze kwemaguta makuru uye kuchengetedza tsika nemagariro nhaka kutenderera pasirese.
Muno muJamaica, dingindira iri rinotungamira zviitiko zvedu zveVhiki Yekushanya Yekushanya, inotanga kubva Nyamavhuvhu 27 - Gumiguru 3, apo patinosimudza ruzivo rwezvakakosha zvekushanya mukukura kukuru nekusimudzira kwechitsuwa ichi.
Idzi dzinosanganisira:
§ Mazuva ese vashambadziri vachiratidza zvirongwa zvekuvandudza zvekumaruwa zveMinistry of Tourism nemaAgency ayo
§ Basa reKereke
§ Virtual Expo
§ Virtual Webinar
§ Zvemagariro Midhiya, uye a
§ Kukwikwidzana Kwevechidiki
Tyedu ndeimwe ye nyika pakukura maindasitiri zvikamu, kutyaira kugadzirwa kwemabasa, kukura kwehupfumi, uye kugadzirwa kwezvivakwa. Mumwedzi minomwe yekupedzisira, zvakadaro, COVID-19 denda uye zviyero zvaro zvekuyedza zvakaomesa kutsiga kwehupfumi hwepasi rose hwekushanya.
Pre-denda, kwaive ne 1.5 bhiriyoni evashanyi vekunze vanosvika; kufamba uye kushanya kwakaverengerwa 10.3% yeGDP yepasirese; uye yakashandisa 1 muvanhu gumi kutenderera pasirese. Kumba, patakatambira mamirioni 10 evashanyi, chikamu chakawana US $ 4.3 bhiriyoni, chakapa 3.7% kuGDP yenyika uye chakaunza mamwe mabasa angangosvika 9.5 Nehurombo, zvese kumba nekune dzimwe nyika, COVID -170,000 yakakonzera kurasikirwa kukuru kwemabasa, nepo kudonha mubhizinesi uye muhoro zvave zvichishamisa.
Pamwe iyo imwechete yakanaka kutora-kubva padambudziko iri re COVID ndeyekuti yakaratidza kukosha kwekushanya mukusimudzira nyika. Tourism ndiyo kurova kwemoyo kwehupfumi hwedu uye ichashanda senzira yekuvandudza kweJamaica Post-COVID-19 kugadzirisa hupfumi.
Sezvo isu tichifungidzira zvakare chigadzirwa chedu chekushanya mune dzino dzisina chokwadi nguva, tarisiro yekusimudzira kumaruwa inoita kunge yakakodzera nguva. Tourism munzvimbo dzekumaruwa ichapa mikana yakakosha yekupora sezvo nharaunda idzi dzichitsvaga kudzoka kubva mukusagadzikana kwehupfumi kwakakonzerwa nedenda iri.
Bazi rezveKushanya pamwe nemasangano aro vakazvipira kushanda pamwe nevanhu vedu vekumaruwa kusimbisa kugadzikana kwavo, kugadzira mabasa uye kuvaka mikana yehupfumi. Nharaunda idzi dziri pamwoyo pechigadzirwa chedu chekushanya; kupa izvo chaizvo, zvakasarudzika zviitiko uye nemararamiro eko anopa vashanyi vedu zviwanikwa zvinowedzera.
Izvi zvinoonekwa mukushanda kweTurkey Enhancement Fund's linkages network, iri kuwedzera dziva revanhu vanobatsirwa nekushanya nekusimbisa hukama pamwe nezvimwe zvikamu zvehupfumi.
Kumwe kwekubudirira kwazvo igore reBlue Mountain Kofi, iro riri kubatsira varimi vekofi nenharaunda dziri mumakomo ekumaruwa eSt Andrew, nepo Agri-linkages Exchange (ALEX) iri kuita kuti kutengwa kwezvirimwa zvitsva zvemuno indasitiri yedu yekugamuchira vaeni.
Takakurudzirawo kusimudzira kwemaruwa kuburikidza nekushanya munharaunda. Kubatanidzwa kwenharaunda ndiro dombo rekona yekusimudzira kwekushanya kwakasimba. Kubatana kwedu neJamaica Social Investment Fund, pasi peRural Economic Development Initiative (REDI), kuri kufambisa kukura kwakasimba kwemabhizimusi ekushanya munharaunda munharaunda iyi.
Sangano reNational Community Tourism Policy neChirongwa zvakatarwa muna 2015, Community Tourism Portal uye Community Tourism Toolkit mashopu ese ari kutsigira maitiro aya.
Izvo zvaita kuti chikamu chiwanikwe kune vakawanda veJamaican apo chichibvumira yakawanda mari kuti igare mumaruwa uye kazhinji kazhinji nharaunda dzine hupfumi. Zvakare, iyo Tourism Chigadzirwa Inosimudzira Kambani (TPDCo) yanga ichirerutsa mabhizinesi kuburikidza nekudzidzisa, kushambadzira, kuteedzera marezinesi uye kudyara; nepo Jamaica Tourist Board (JTB) iine chirongwa chakatsaurwa chekushambadzira chemabhizimusi enharaunda emabhizimusi.
Mamwe mapurojekiti makuru akaisirwa kuuya-kuyerera. Mukati memakore mashanu anotevera, isu tichaumba yakasarudzika Nharaunda Yekushanya Yenhengo muHurumende Yezvekushanya kuti ishande nenharaunda pamwe nemahotera kuti tiwedzere kutora chikamu kwenhengo dzemunharaunda, tichipa zviitiko zvechokwadi kune vese vanhu vanoshanyira Jamaica.
Tichaongorora zvakare kuvandudzwa kwenzvimbo nyowani muSt.Thomas, maSouth Coast nedzimwe nzvimbo dzeJamaica idzo dzisina mikana yekushanya. Panguva imwecheteyo, ticharamba tichivaka hwaro hwerutsigiro hunosanganisira kusimudzira zvigadzirwa, kudzidzisa, kugadzirisa zvivakwa pamwe nekuwana mari kumamisha ekumaruwa.
Isu takazvipira kuwedzera kudzika uye kusiyanisa pachigadzirwa chedu chekushanya tichipa hupenyu hwehupfumi munharaunda dzinopfuura nzvimbo dzekugara dzeJamaica. Izvi zvichaisa hwaro hwenzvimbo yakaenzanirana, inoenderera uye inosanganisa yekushanya iyo inobatsira vese maJamaica.
Ndinokutendai uye Mwari akuropafadzei.
ZVOKUBVA MUNYAYA INO:
- Izvi zvinoonekwa mukushanda kweTourism Enhancement Fund's linkages network, iyo iri kuwedzera huwandu hwevanhu vari kubatsirwa nekushanyirwa nekusimbaradza hukama nemamwe mapazi ehupfumi.
- Mukati memakore mashanu anotevera, tichagadzira yakakosha Community Tourism Unit muBazi reKushanya kuti ishande nenharaunda nemahotera kuwedzera kutora chikamu kwenhengo dzenharaunda, tichipa zviitiko zvechokwadi kuvanhu vese vanoshanyira Jamaica.
- Imwe yebudiriro yayo huru ndeyegore negore Blue Mountain Coffee Festival, iyo iri kubatsira zvikuru varimi vekofi nenharaunda dziri muzvikomo zvekumaruwa St.
