Mumashoko avo ekuvhura, Minister Bartlett vakataura kuna Madam Speaker vachiti: “Ndinomira muImba ino Inokudzwa masikati ano kuratidza kubudirira kunoshamisa kwe. Jamaica indasitiri yekushanya, iyo inomira sechiedza chekukura kwehupfumi uye kubudirira. Zvakabudirira zvikuru mukushanya hazvina kungoisa Jamaica pamepu yepasi rose asi zvave chisungo chekusimudzira hupfumi hwenyika. "
Jamaica's tourism sector yakawana kukura kusati kwamboitika muna 2023, ichikwezva vashanyi vanobva kutenderera pasirese vanouya kumahombekombe ane hunyanzvi, zvinokwezva zvepamusoro, tsika ine simba, chikafu chinonaka, uye mutsa unodziya. Uku kuwanda kwevashanyi kwakashandura kusimudzira kwakakosha kwehupfumi, nemari inosvika pakakwirira.
Kufungidzira kunoratidza kuti chitsuwa ichi chinofanira kurekodha huwandu hwe4,122,100 vashanyi munguva yaNdira kusvika Zvita 2023. Izvi zvingaratidza kuwedzera kwe23.7% pamusoro pehuwandu hwevashanyi vakarekodhwa muna 2022. Panhamba iyi, 2,875,549 vanotarisirwa kunge vari vashanyi vanomira, iyo inomiririra kuwedzera kwe16% pamusoro pehuwandu hwevanosvika vakamira vakarekodhwa muna 2022. Pamusoro pezvo, zvinotarisirwa kuti gore richapera nehwerengedzo ye1,246,551 cruise passengers, iyo inomiririra kuwedzera kwe46.1% pane tally ye2022.
Izvi zvinoenderera mberi nekukura kunoshamisa kwekushanya, zvese maererano nekusvika kwevashanyi pamwe nemuhoro. Jamaica yaenda zvikamu gumi zvakatevedzana kubvira padenda reCCIDID-10 richiratidza kukura kwakanyanya, uye zvichibva pahuwandu hwekusvika kusvika parizvino, zviratidzo zvese ndezvekuti kota yechigumi neimwe icharatidzawo kukura kwakanyanya.
Panyaya yemuhoro wekushanya, kuwanda kwevashanyi uku kunotarisirwa kuunza mari inosvika zviuru zvina mazana maviri nemakumi mashanu emadhora emadhora muna 4.265, inomiririra kuwedzera kwe2023% pamusoro pemari yakachengetedzwa muna 17.8, uye kuwedzera kwe2022. 17.2.
Kana nyika ikaramba ichienderera mberi nekukura uku kunoshamisa, nyika ichange yave munzira yekupfuura fungidziro yevashanyi mamirioni mana uye mari yekunze inosvika US$4 bhiriyoni pakupera kwegore.
Imwezve fungidziro yekuparara kwemari iyi kuti ibatanidze mari yakananga kumahomwe ehurumende ndeiyi:
- Tourism Enhancement Fund (TEF) mari inoenda kuConsolidated Fund - US$57.5 miriyoni kana JA$8.9 bhiriyoni
- Mutero Wekuenda - US $ 100.6 miriyoni kana JA $ 15.6 bhiriyoni
-Airport Improvement Fee - US$28.8 miriyoni kana JA$4.47 bhiriyoni
-Airline Passenger Levy - US$57.5 miriyoni kana JA$8.9 bhiriyoni
- Mari dzeVatakuri neCharges - US$69 miriyoni kana JA$10.7 bhiriyoni
– GART – US$22.6 miriyoni kana JA$3.5 bhiriyoni
- ZVINHU ZVOSE ZVINOGONA (zvese zviri pamusoro) - US $ 336 miriyoni kana JA $52 bhiriyoni
Izvi zvinosanganisira chete mari yakananga; isingabatanidzwe ndiyo isina kunanga iyo yakakura kakawanda uye inosanganisira mari inoshandiswa mumaresitorendi, zvitoro, masupamaketi, vatengesi vemabasa emaoko, zvinokwezva, vafambisi vezvifambiso zvepasi, vafambisi vevashanyi, Airbnbs, zviuru zvakashandiswa zvakananga uye zvisina kunanga uye kupfuura izvozvo, zvinongedzo kuburikidza nevarimi, vagadziri, vaparidzi, vamwe vatengesi, mabasa ekuvaka, zvichingodaro.
STRATEGIC PARTNERSHIPS
Kudyidzana kwakarongeka kwakasimudzira kubudirira kwekushanya kweJamaica sezvo zviwanikwa zvakabatanidzwa, kusvika pamusika kwakawedzerwa, uye kuwirirana kwakagadzirwa. Kudyidzana nendege, masangano ekufambisa, uye cheni dzemahotera zvakabatsira kuwedzera ruzivo rwemhando, kukwezva vashanyi vazhinji, uye kusiyanisa zviitiko zvevashanyi.
Misika yepasi rose blitzes muna 2023 yave yakakosha mukuwedzera kwekudiwa kweBrand Jamaica uye kuwedzera kwekutsigira kwekufambisa nendege. Izvi zvaisanganisira:
- Argentina, Chile, uye Peru sezvo zviono zvakaiswa pakuwanazve chikamu chemusika unobhadhara weSouth America vashanyi. Chinangwa ndechekutsigira vashanyi vanosvika kubva kune ino sosi musika kune 250,000 vashanyi mumakore mashanu anotevera.
- Eastern Europe kusimudzira Destination Jamaica pakati pemutambo we19th World Athletics Championships muBudapest, Hungary, muna Nyamavhuvhu. Ikoko, Gurukota rezvekushanyirwa kwenyika rakasangana nevanopfuura makumi mashanu vafambisi vevashanyi, vamiriri vekufambisa, uye vamiriri venhau kuti vakurukure nzira itsva iyo Jamaica ichabatana nenyika dzeCentral neEastern Europe, kusanganisira Poland, Georgia, Serbia, neBulgaria, pakati pedzimwe.
- Kanadha, uko masangano epamusoro-soro epamusoro, anotungamirwa neEnsemble Travel neKensington Tours, akagovana mukusaina kuvhurwa kwemusika mutsva wemusika weumbozha weJamaica "Dzokera kuLuxurious Jamaica" muToronto.
- The United Kingdom, uko Jamaica ikozvino ndiyo nhamba yekutanga yekuenda kune vashanyi veBritish kuCaribbean. Kunze kweWorld Travel Market London, nyika parizvino yakaisa chinangwa chitsva chekugamuchira vashanyi mazana maviri nemakumi mashanu kubva kuUK neIreland panosvika 250,000.
Zvipikirwa zvendege zvakare zvinoramba zvichiwedzera, uye mwaka wechando wa2023/24 uri kutaridzika zvakanaka. Jamaica Tourist Board (JTB) iri kuramba ichibatana zvakasimba nevafambisi vevashanyi uye makambani ekufambisa ndege kutyaira kubhuka munguva yechando. Kune ndege nyowani kubva kuCanada Jetlines, Flair, Frontier Airlines, Norse Atlantic Airways, LATAM Airlines, uye Southwest Airlines.
Mukuratidzira kwakasimba kwekuvimba muDestination Jamaica, rekodhi 1.05 miriyoni zvigaro zvendege zvakachengetedzwa kubva kunenge 6,000 ndege dzinouya munyika dzichibva kuUnited States munguva yechando iri kuuya. Uku kuvhiya kwekufambisa nendege kunomiririra kuwedzera kwe13% munguva yechando 2022/2023, uko 923,000 zvigaro zvendege zvakanyorwa.
Parizvino, ndege gumi dzine ndege dzinosvika zviuru zvishanu nemazana mapfumbamwe ane makumi mapfumbamwe nemazana mana dzakarongerwa kunze kwemusuwo akakosha weUS kuenda kuSangster International Airport muMontego Bay uye Norman Manley International Airport muKingston pakati paNdira naKubvumbi 10, zvichiwedzera kunetsana kuri kutarisirwa munguva yezororo reKisimusi ya5,914.
Kuvimbika kwevatengesi kunoramba kwakasimba uye nyika iri pachinangwa chemakamuri matsva e20,000 mumakore gumi kusvika gumi nemashanu anotevera, kusanganisira makamuri matsva e10 muna 15. Yakagadzirirwa kutanga gore rinouya ndiyo yekutanga makamuri e2,000 e2024-room Princess Grand Jamaica, iyo 1,000-kamuri Riu Palace Aquarelle, uye 2,000-mukamuri Unico Hotel muMontego Bay.
PaWorld Travel Market London muna Mbudzi, zvakaziviswa zvichibuda mumusangano uyo boka rine mukurumbira rehotera dzepasi rose, Lopesan, rinozivikanwa nekukatyamadza kwaro kwemakamuri ehotera anopfuura zviuru gumi nezvinomwe muEurope, Asia, neCaribbean, ari kutsvaga kugadzira chiuru chimwe chete. -room luxury resort pachitsuwa. Iyi budiriro inotarisirwa kuunza anopfuura zviuru zviviri nemazana mashanu emabasa akananga uye asina kunanga, uye inokanganisa huwandu hwevarimi, vagadziri, mabhizinesi madiki, nevamwe vane chekuita.
Kupfuura izvi zviri kuitika, Jamaica zvakare ine mari yakasimba iri kuuya munguva pfupi iri kutevera, ichibva kuJamaican bhizinesi zvido, Thailand, Middle East, Mexico, uyezve zveEurope zvido.
KUVAKIRA MATINJI NEZVINHU ZVAUNHU
Pamusoro pekuita kwayo kwakananga, indasitiri yekushanya iri kusimukira yave simba rekufambisa kune mamwe zvikamu zvehupfumi. Mabhizinesi emunharaunda, kubva kumaresitorendi uye zvinokwezva kune varimi nevagadziri, akabudirira sezvo achipa zvakasiyana-siyana zvinodiwa nevashanyi. Izviwo zvakakurudzira kukura mune zvokurima, zvokufambisa, uye maindasitiri emabasa akasiyana-siyana.
Hukama hwesymbiotic pakati pekushanya nezvikamu izvi hwakagadzira yakasimba yehupfumi ecosystem. Uyezve, migumisiro yakanaka inowedzera kupfuura kuwanikwa kwemari pakarepo. Kudyara muzvivakwa, senge mafambisirwo akakwidziridzwa uye zvivakwa zvakagadziridzwa, hazvingokwidzi ruzivo rwevashanyi chete asiwo zvinobatsira mukusimudzira nyika. Iyo yakawedzera mari inogadzirwa nekushanya inobvumira kumwe kuisirwa mari mudzidzo, hutano, uye magariro, kukurudzira hupenyu huri nani kune vese vagari vemuJamaican.
Izvi zvinotsinhirwa nekubudirira kuri kuita Agri-Linkages Exchange (ALEX) platform, iyo yakaburitsa mari inosvika bhiriyoni imwe yemadhora mukutengeswa nevarimi vadiki. Ava varimi vadiki vane 1-acre uye 3-acre mijenya pamwe nevarimi vekuseri kwemba vachitengesera kumahotera emuno nemaresitorendi. Chirongwa cheALEX, chinova chirongwa chekudyidzana pakati peTEF neRural Agricultural Development Authority (RADA), chavandudza kudyidzana pakati pevarimi vemahotera nevarimi.
Izvi zvinoonekwawo nezvikwereti zvetourism zvakapihwa nebhanga reNational Export-Import (EXIM) Bank izvo zvakapfuura bhiriyoni imwe chete yemadhora mugore ra1. Chikwereti cheSmall and Medium Tourism Enterprises (SMTE), chinotungamirwa neTEF uye chichifambiswa kuburikidza neEXIM Bank, chinotamba. basa rakakosha mukusimudzira kusimba uye kugona kweSMTEs muchikamu chekushanya. Danho iri rakapa simba vemabhizimusi kuti vawane mari inosvika madhora 2023 miriyoni pamwero unoyevedza we25% kwemakore mashanu.
Kuburikidza neruoko rwekusimudzira hupfumi hwevanhu, iyo Jamaica Center yeTourism Innovation (JCTI), nyika inoenderera mberi nekudyara mukuenderera mberi kudzidziswa uye zvitupa zvezviuru zvevashandi vemuindasitiri pachitsuwa ichi nekuvapa mikana mitsva. Kubva 2017, JCTI yakabudirira kupa chitupa chehunyanzvi kuvanhu vanopfuura zviuru gumi nezvishanu, zvichisimbisa kuzvipira kwenyika mukusimudzira hupfumi hwevanhu muchikamu chekushanya.
The groundbreaking Tourism Workers Pension Scheme (TWPS), iyo yakatanga kushanda muna Ndira 2022, inoramba ichipa mambure anodiwa ekuchengetedza evashandi veindasitiri vanoshanda nesimba, avo vave kukwanisa kuenda pamudyandigere mukunyaradzwa uye neruremekedzo munguva yekupera kwemakore.
Chirongwa chemudyandigere chakaita musangano wekutanga wepagore uri mumhando yakasanganiswa paMontego Bay Convention Center muna Chikunguru wegore rino. $1 bhiriyoni yakadyarwa neHurumende yeJamaica kuti ibvumidze mabhenefiti ekukurumidza kuwaniswa kune vane hunyanzvi hwemudyandigere. Mupiro wenhengo kuhomwe uyu wave kutodarika bhiriyoni imwe chete yemadhora nevashandi vanopfuura zviuru zvipfumbamwe vakasaina uye zviuru zvakawanda zvava kuda kuenda.
TOURISM RESILIENCE LEADER
Jamaica inoramba ichiita basa rakakosha mukufambisa kusimba kwekushanya kwepasirese kuburikidza nehurongwa hwayo hwekuita uye kuzvipira kusingazungunuke kune inoenderera mberi yekushanya maitiro. Kuburikidza neGlobal Tourism Resilience & Crisis Management Center (GTRCMC), matanho ekudzikamisa kukanganiswa kwekunze, senjodzi dzinongoitika dzoga nematambudziko epasirese, pachikamu chenyika chekushanya nekufamba zvakagadziriswa.
The Hon. Minister Bartlett nguva pfupi yadarika vakadzoka kubva kuDubai kwavakaenda kuCOP 28, musangano weUnited Nations Climate Change Conference 2023, vaine vatungamiri venyika, vamiriri vehurumende, nevamwe vane chekuita nekutungamira, uko vakakurukura kuti vomisa sei uye kugadzirira kushanduka kwemamiriro ekunze. Gurukota rakapa hurukuro inokosha pamusangano weLatin America neCaribbean Development Bank’s (CAF) Summit yaiti “Isu tiri veCaribbean: Isu Ndisu Mushonga.”
Ndichiri ikoko, Gurukota rakapa mabiko ekutanga eGlobal Tourism Resilience Awards sechikamu chemakumi matatu epagore eWorld Travel Awards, anotorwa semaOscar eindasitiri yekushanya nekufambisa.
Vashanu vakapihwa mibairo yaive nyika dzeQatar; kuMaldives; Philippines; uye UAE makambani masimba emagetsi DP World, kambani yeEmirati yemarudzi akawanda inogadzira zvinhu zvinotakura zvinhu, mashandiro echiteshi chechiteshi, masevhisi emugungwa, uye nzvimbo yemahara yekutengeserana; uye Dnata, inotungamira yepasirese yemhepo uye yekufambisa masevhisi inopa ivhu kubata, kutakura, kufamba, catering, uye masevhisi ekutengesa munyika dzinopfuura makumi matatu mumakondinendi matanhatu.
Makwikwi eGlobal Tourism Resilience Awards anowira pasi pehutariri hweGTRCMC - tangi yepasirese ine muzinda muJamaica, ine masatellite muAfrica, Canada, uye Middle East.
Jamaica yakaenda nemibairo mikuru miviri pamakwikwi ane mukurumbira eWorld Travel Awards: “Nzvimbo Yakanakisisa Mhuri Yepasi Pose” uye “Nzvimbo Yakanakisisa Yokufamba Nengarava.”
Nhaurirano pamusoro pekusimba kwekushanyirwa nekudyara ichaenderera mberi muJamaica gore rinouya panguva yekuyeuka kuziviswa kweUnited Nations muna Kukadzi 17 seGlobal Tourism Resilience Day, iyo Jamaica yakakwikwidza, apo nyika ichaita danho rechipiri reGlobal Tourism. Resilience Musangano muMontego Bay kubva Kukadzi 2-16 sechikamu chekucherechedzwa kwepasirese kwezuva.
Izvi zvisati zvaitika, muna Kukadzi 14, 2024, United Nations General Assembly iri kushanda kuti iite Gakava reMinisteri pamusoro peTourism Resilience richisimbisa hukuru hwekuedza uye kusvika kweshoko repasi rose.
Musangano weResilience uchaunza pamwechete vatungamiriri vepfungwa dzepasirese, vadzidzi, makurukota ehurumende, nyanzvi dzekudyara, uye vamwe vane chekuita neindasitiri yekushanya kubva kuMiddle East, Africa, neCaribbean, vachitungamirwa neMunyori Mukuru weUnited Nations World Tourism Organisation. (UNWTO), Zurab Pololikashvili, uye Sachigaro we UNWTO Executive Council, Mukuru wake Ahmed Al Khateeb, Gurukota rezvekushanya kweHumambo hweSaudi Arabia.
Musangano uyu uri kurongwa pamwe chete nebazi rezvekushanyirwa kwenyika, GTRCMC, Caribbean Tourism Organisation (CTO), Caribbean Hotel and Tourism Association (CHTA), International Tourism Investment Conference, Jacobs Media, neWorld Travel Awards.
KUENDERERA MBERI MBERI
Jamaica iri kupinda mumwaka we2023/2024 wevashanyi wechando netsoka yakasimba uye Gurukota rezvekushanya ane chokwadi chekuti ichave mwaka werekodhi yevanosvika uye mihoro. Idzi inhau dzakanakisa sezvo indasitiri yezvekushanya yeJamaica iri simba rinokurudzira nyika kukwira kusati kwamboitika kwehupfumi.
Kusimudzirwa kweTourism kunoramba kuchitsigira hukama hwakadzama hwemasekita, kunyanya nevekurima nekugadzira zvikamu, kukurudzira zviitiko zvemabhizinesi madiki, uye kukurudzira kubatanidzwa kukuru kwenharaunda pamwe neiyo tourism value chain.
Nyika iri kuona kuti mikana yakabatana yemikana inounzwa nekushanyirwa ichasimudzira kwete chikamu chekushanyirwa chete asi nyika yese, apo inoenderera mberi nerwendo rwayo sevanhu kusimudzira goho nekukurudzira runyararo, budiriro, nebudiriro.
