Mazuva arinani eindasitiri yekushanya muTanzania vari munzira thanks kune UNWTO Academy yekupa vanoshanya vane hunyanzvi hwekushambadzira dhijitari. Inonzi "Pa-saiti modules kudzidziswa nezve tourism digitization," ndiyo brainchild ye2 masangano makuru eUN, anoti United Nations Development Chirongwa (UNDP) uye United Nations World Tourism Organisation (UNWTO) Academy pasi pechirongwa cheTanzania Association of Tour Operators (TATO).

wokutanga UNWTO Academy yedhijitari kudzidziswa kwekushanya kwerudzi rwayo kuTanzania vashanyi vanoshanda yakafukidza kushambadzira, zviitiko zvepamhepo, e-commerce, kutengesa optimization, webhu analytics, hungwaru hwebhizinesi, uye manejimendi hukama hwevatengi.

Nekuda kwekukosha kuri kukura kwekushanya muhupfumi hweTanzania uye kukosha kwekuvandudza hunyanzvi hwedhijitari muchikamu, UNDP Tanzania yakakumbira. UNWTORubatsiro rwehunyanzvi mukuitwa kwezviitiko zvakakosha zvine chekuita nekuvaka hunyanzvi hwedhijitari yevane chekuita nekukurudzira uye nekumhanyisa kudzoreredza kushanya.

Muna 2019, chikamu chekushanya chaive chechipiri chikamu chikuru chehupfumi chichipa 17% kuGDP yenyika, uye yaifungidzirwa kuve yechitatu sosi yebasa, kunyanya kuvakadzi, iyo inoumba makumi manomwe neshanu muzana evashandi vese muindasitiri yekushanya.

Pakati pedenda reCCIDID-19, World Bank inofungidzira kuti kukura kweGDP yeTanzania kwakadzikira kusvika pa2% muna 2020. Bhizinesi rekushanya rakadzikira uye kudonha kwemakumi manomwe neshanu muzana mumihoro yevashanyi muna 72 (kubva mazinga a2020) yakavhara mabhizinesi uye yakakonzera kuderedzwa.

Hupfumi hweZanzibar hwakatonyanya kukanganiswa nekukura kweGDP kuchidzikira kusvika panosvika 1.3%, zvichikonzerwa nekudonha kweindasitiri yekushanya.

Ipo indasitiri yekushanya yeZanzibar yakatanga kusimuka zvishoma nezvishoma muchikamu chekupedzisira cha2020 nekupinda kwevashanyi muna Zvita 2020 kusvika kunosvika makumi masere muzana eavo muna 80, marisiti kubva mukushanya yakaderera ne2019% yegore.

Tichifunga nezve maitiro COVID-19 anogona kuve nawo kuindasitiri yekushanya yeTanzania, UNWTO yakaratidza chido chayo chekubatsira nyika nezvirongwa zvekuvaka masimba mumisoro yakasiyana ine chekuita nekushambadzira kwedhijitari uye kutaurirana mukushanya kwenyika.

“Kukura kweindasitiri yekushanya inzira inoyevedza yekusimudzira hupfumi hwenyika kuTanzania ine mukana mukuru wekugadzira mabasa nekusimudzira mabasa. Kuti izvi zviitike, nyika inoda vanhu vane hunyanzvi, vane hunyanzvi, uye vanokurudzirwa, uye UNWTO Academy yauya kuzobatsira nyika nezvirongwa zvekuvakisa vanhu,” vakadaro Dr. Jasmina Locke vakamirira sangano iri UNWTO Chikoro.

Executive Education Program Assistant pa UNWTO Academy, Tijana Brkic, akataura kuti zano riri shure kwechirongwa ichi nderekufambisa zvisina musono kufamba uye kushanya mabasa kuburikidza nekushandisa kushambadzira kwedhijitari uye dzimwe mhinduro.

"Ichatsigirawo kurongedzerwa kwekukosha kwemari uye zvigadzirwa zvekushanya zvinokwikwidza senzira yekuvaka kudzoka nekukurumidza uye kwakasimba kwekuenda," Brkic akadaro muhurukuro yakasarudzika.

Zvakatonyanya kukosha, chirongwa ichi chinoda kudzoreredza chivimbo mumisika yekutangira kusanganisira vamwe vafambi zvinoenderana nechinangwa chekufamba, senge chebhizinesi, basa rekuzvipira, kudzidza, amp, uye tsvagiridzo.

"Pakupedzisira, chirongwa ichi chinoda kudzoreredza tariro mukati mehupfumi hwenyika kunyanya avo vakarasikirwa nemabasa nekuda kweCOVID-19 denda," akatsanangura.

Zvinoenda pasina kutaura kuti kushambadzira kwedhijitari kunoshandiswa nemabhizinesi mazhinji emaindasitiri akasiyana uye yakaratidza kukosha kwayo mukuunza mamwe akawanda anotungamira kwavari. Uye zvechokwadi, kutungamira kwakawanda kunoreva bhizinesi rakawanda, uye bhizinesi rakawanda rinoreva purofiti yakawanda.

Indasitiri yekufambisa muTanzania haina kusiyana uye inofanirwa kugashira zvakanaka kune iyo nyika yedhijitari kuti vawedzere ruzivo rwemhando yavo uye vakwanise kusvika kune vakawanda vanobvira vatengi nepavanogona napo.

Muhurukuro yake inokosha panguva yekutanga kwechirongwa chekudzidzisa kwakasimba kweboka remapiyona evashandi vekushanyira, TATO CEO, VaSirili Akko, vakabvuma kuti zvechokwadi nyika yedhijitari yakashandura tafura uye yakaita kuti zvinhu zvose zvive nyore zvokuti munhu anogona kugadzirisa zvinhu kudzvanya zvishoma.

"Mukuuya kwezera ranhasi redhijitari, kukosha kwekushambadzira kwedhijitari kumabhizinesi kwakura uye indasitiri yekufambisa haigone kurega mukana uyu uchipunyuka," VaAkko vakadaro pakati pekuombera maoko kubva pasi.

Nekuenda online, masangano ebhizinesi ekufambisa anogona ikozvino kuita zviitiko zvakasiyana kuti vazivikanwe, kusvika kune vanhu vazhinji pasi rese, uye kuvaudza zvega zvinopihwa uye kutumira ads izvo zvinoita kuti munhu wese anoona ade kubuda uye kutanga kuronga kutiza.

"Kutendeseka, pesvedzero yekushambadzira kwedhijitari inodarika miganhu iyo inobvumira chikamu chekufamba kukwezva vanhu vanobva kumativi ese enyika kuenda kunzvimbo dzakasiyana dzavanogona kushanyira," Mr. Akko vakatsanangura, vachiwedzera, "TATO inotenda zvikuru kune 2 UN masangano UNDP uye UNWTO Academy yekudzidziswa kwavo kunoshamisa kune veTanzania vashanyi. "

Mumiriri weUNDP munyika, Muzvare Christine Musisi, vakati: “Sekutaura kunoita munyori mukuru weUnited Nations, VaAntonio Gutteres, pasi rose rinogona uye rinofanirwa kushandisa simba rekushanya apo tiri kuedza kuita chirongwa che2030 Agenda for Sustainable Development. UNDP inodzokorora kutsigira kwayo nyaya dzekushanya nekuona kuti kushanya kwedhijitari kunosimudzirwa nekupa ruzivo kune vane chekuita nekushanya kuti vakurumidze kudzoreredza kushanya.

Tourism ndiyo mutyairi wakakosha wekukura kwehupfumi nebudiriro, ine chekuita nekusikwa kwemabasa, kudyara mari, kusimudzira zvivakwa, uye kusimudzirwa kwekubatanidzwa kwevanhu.

Tourism inopa Tanzania mukana wenguva refu yekugadzira mabasa akanaka, kuunza mari yekunze, kupa mari yekutsigira kuchengetedza nekuchengetedza nhaka yechisikigo uye yetsika, uye kuwedzera hwaro hwemutero wekubhadhara mari yekusimudzira uye kuedza-kuderedza hurombo.

Dzimwe nhau dzeTanzania