Musika wekuKenya wekushanya unogara uchiita mucherechedzo unooneka, uchipa chikamu che59% chekushandisa mudzimba maringe neJumia Travel Kenya Hospitality Report 2017. Chikamu chikuru chinoumba vafambi vemumba ndivo mamireniyumu. Mumushumo wayo "Mafambiro eKenyan Millennials", Saffir - kambani yekushambadzira kwekuenda - inoreva boka iri sevanetizen vasina kuchengetedza, vakadzidza, tech savvy uye vanovimba zvakanyanya nenharembozha.
Iwo mamireniyamu 'kudiwa kwekufamba kweruzivo kunoenda kupfuura kwevamwe vavo Gen X, avo vanowanzo kuve vanofarira kutandara uye zvakajairika mafambiro mafambiro. Nekudaro, mamireniyamu ari kukurudzira zvakanyanya musika wekufamba, nekuti kufamba hakusi kwehunyanzvi asi chinhu chinodiwa kwavari. Na2025, Saffir anofungidzira kuti mamireniyamu anoumba angangoita 60% yevashandi vepasirese, nekudaro, vachiva vatyairi vakuru vanotevera veindasitiri yekufamba.
Mazhinji maKenyanMireniyumu vafambi vanozvimirira, vanomiririrwa ne29.6% yeavo vakapindura mushumo; inoteverwa ne24.7% iyo inotsvaga zviitiko. Zvese zviri zviviri zvinhu zvinokonzeresa kune vehukama vevashandisi 'maratidziro uye nzira dzekushambadzira, nechinangwa chekukwezva vazhinji vevadiki vechidiki sezvinobvira.
Semuenzaniso, pakapihwa hunhu hwavo hwega, mamireniyamu anowanzo famba kazhinji asi anoshandisa zvishoma pabhajeti. Kuti tisangane navo panguva yavo yekushaiwa, tinoona kuwedzera kwekushambadzira kupihwa kubva kune vamiriri vekufamba, ndege, uye mahotera senge iri kuenderera Isita Makwikwi nePrideInn Hotels, zvichitevera kuzivikanwa kwePrideInn Paradise Beach Hotel seYakanakisa muKenya 2017; kuKenya Travel Awards yakaitwa kutanga kwemwedzi uno. Kugadzira makwikwi akadai epamhepo haangonyengere zviuru zvemamirioni izvo zviri zvakanyanya panzvimbo dzemagariro, asi zvinoshandawo senzira yekuzivisa nekugadzira buzz yepamhepo uye nekuvimbisa kuwedzerwa kuongororwa kwakanaka pamwe nekutumirwa mune ramangwana.
Seizvo munhu angatarisira, iyo Saffir mushumo zvakare inotaura kuti 51.6% yemireniyoni vanofamba vari mumapoka, ayo mazhinji (66.7%) anosarudza boka revanhu 4-10. Iyi tsika yakadzika pamamiriro enharaunda ezviuru zvemamirioni ayo anofarira zviitiko zveboka zvinoenzaniswa nekugara kwekuzorora kwehotera.
Maitiro emufambi weKenya ari kuchinja, uye zviuru zvemazana kunyanya, zvine zvisakiso zvakasarudzika zvinoita kuti vafambe. Mawebhusaiti uye kutsvagurudza midhiya, pamwe nekuwongorora kwepamhepo zvine simba zvinokanganisa izvo zvisingakwanise kutariswa. Chetatu chevaKenya vane chiuru chemamirioni vanoverenga mafambiro avo pamhepo zvichireva kuti vazhinji vachiri online. Ndicho chikonzero ichi kuti Cyrus Onyiego, maneja wenyika weJumia Travel Kenya akacherekedza iyo online yekufambisa agency ine chinangwa chekuburitsa mamwe masangano asiri kunze kwenyika gore rino, kusvika uye "kushandura vafambi vazhinji vachiri kungwarira kana vasingataure neinternet yezvinhu".
Izvi ndezvimwe zveimwe miitiro senge nzira dzekubhadhara dzakasarudzika (48.8% - nhare), kureba kwekugara (75.2% - 1 kusvika 3 husiku), kuongorora mari (35.4% - pekugara), nenzvimbo yekugara yakasarudzika (26.4% - Mubhedha neKudya kwekuseni) . Zvekukosha kucherechedza ndezvekuti maKenya Mireniyumu anonyanya kufarira kukosha kweshumiro yakanaka yakapihwa (67.1%), ichiteverwa nemutengo unofadza padanho repiri ne23.7%, sekureva kweshumo yaSaffir.
ZVOKUBVA MUNYAYA INO:
- To meet them at their very point of need, we see an increase in promotional offers from travel agents, airlines, and hotels such as the ongoing Easter Competition by PrideInn Hotels, following the recognition of PrideInn Paradise Beach Hotel as the Best in Kenya 2017.
- It is for this reason that Cyrus Onyiego, the country manager of Jumia Travel Kenya noted the online travel agency aims at rolling out more offline agencies this year, to reach and “convert more travelers still wary or not conversant with the internet of things”.
- Thus, the millennials are largely influencing the travel market, since travelling is not a luxury but a necessity to them.
