Barely ane Kufamba uye kushanya kwapora kubva kuCOVID-19 njodzi; yakarohwa nehutachiona hwaDonald Trump. Pasina chirongwa chekudzivirira kana chekudzivirira chiri pamberi, PATA uye indasitiri yeKufamba nekushanya yepasi rose ichada hungwaru, hwakawanda, kurarama nekusagadzikana uku.
Kusiyana neCCIDID-19, hapana kupokana chikonzero uye kwakabva hutachiona hwaTrump. Yakarova pamusoro peyaive yagara isina kugadzikana nharaunda yekushanda - hondo kuMiddle East neUkraine, kukanganisa kwetekinoroji, kuwedzera mhirizhonga uye mhirizhonga, kudzikira kwerusununguko rwedemokrasi, kururamisira, uye kodzero dzevanhu, shanduko yemamiriro ekunze, kukura kwevapfumi-varombo mihoro, tectonic demographic shanduko, geopolitical superpower kukwikwidza, nezvimwe zvakawanda. Zvakaipisisa kupfuura Covid-19, hutachiona hwaTrump huri kuzvishandura, sechirwere che auto-immune. IUnited States Travel & Tourism sector pachayo iri kuita imwe yevanonyanya kubatwa.
Pakati peizvi, ndeupi "huchenjeri husingagumi" hunogona kupa PATA kugadzira "remangwana rakagadzikana?"
Duramazwi reOxford rinotsanangura “uchenjeri” se“kuva neruzivo, ruzivo, uye pfungwa dzakanaka; kuva akachenjera.” Nepo nhengo dzePATA dzingave neruzivo neruzivo, izvo zviri kuratidzwa zvakakwana muchirongwa chesvondo rino cheAnnual Summit, dare revatongi richiri kunze kwekuti zvingaturikira mukutonga kwakanaka here kana chero chinhu chiri kure "chenjere".
Uchenjeri hunouyawo nezera, nguva yokutarira shure uye kurangarira. PATA, iyo icharatidza kusvitsa kwayo makore makumi manomwe neshanu muna 75, haina kunaka pane izvozvo zvakare.
Kubva HQ yePATA yakasimuka kubva kuSan Francisco ichienda kuBangkok muna 1998, Asia-Pacific yakarohwa nekukatyamadzwa kwekunze, kubva kuhondo, kurwisana, matambudziko ehupfumi, kunjodzi dzinongoitika dzoga uye denda rehutano.
Zvese zvakakanganisa Kufamba & Tourism neimwe nzira. Kusakwanisa kwePATA kumirisana nemadutu aya kwakakonzera kudzikira kwenhengo uye kuderera kwesimba. Shanduko mumabhizinesi emhando uye kukanganisa kwehunyanzvi kwakakanganisawo kukosha kwayo kwakakosha - iyo ine mukurumbira mureza Wegore Musangano uye Travel Mart, yaimbova zviitiko zvakakosha zvepagore zvesangano rekufamba muma1980 nema1990, uye Research and Intelligence Center yayo.
Nhasi, mari yePATA yakagadzikana asi ine njodzi. Kurasikirwa kwenhengo mbiri dzehurumende dzakakosha muna 2023 kwakakonzera kuderera kwenhengo dzenhengo muna 2024. Kuedza kuri kuitwa kuwedzera huwandu hwenhengo kubatanidza maSME uye kuparidzirwa PATA pakati pevechidiki. Asi kugadzira misara yakaoma kana nzvimbo, makambani, uye Gen Z vane dzimwe nzira dzakawanda zvinonetsa. Executive Board, bato rekuita sarudzo mukati memubatanidzwa, richine vanhu vakati wandei vane nhaka, angangoita mumwe wavo anga achishanda nekudzimwa kubva kuma1990s.
Pakati pemhirizhonga iyi, nhengo dzePATA dzine kodzero dzese dzekuda kudzoserwa pakudyara kwechinangwa chakakosha chekuve nhengo: kutora chinzvimbo chakasimba chekumiririra pamwe nekushandisa izwi ravo. Iri richange riri basa rasachigaro wavo, VaPeter Semone, vekuAmerica, vakasarudzwa muna Chivabvu 2022 kwemakore maviri ndokutevera nemoyo wese kuwedzera kwemakore maviri kusati kwamboitika pachivimbiso che "kuenderera mberi." Yakawanda yetemu yake yekutanga yakashandiswa muhondo yairwadza neaimbove CEO, Liz Ortiguera, akagadzwa nemufaro mukuru semutungamiriri wekutanga wechikadzi wePATA muna Chivabvu 2021 uye akasiya muna Kukadzi 2023. Akatsiviwa muna Gunyana 2023 naNoor Ahmad Hamid, dangwe uye akarerwa mukuru mukuru wekuAsia kubva pakapera Mr1992na-1997man RatXNUMX Laksh.
Mumakore maviri apfuura, nyika yaVaSemone yekuva mugari yanga iri pakati pekunetsana kwepasirese, kunyanya kuMiddle East neAsia-Pacific, vachipomerwa mhosva yemari, mauto, uye nezvematongerwo enyika nekubatsira kuurayiwa kweIsrael muGaza uye kuwedzera kusawirirana kwekutengeserana neChina.
Hondo yeRussia-Ukrainian inoramba iri moto unononoka. Muna Chivabvu 2024, pakuhwina kwakawedzerwa kwemakore maviri saSachigaro wePATA, VaSemone vakataura nezve "kutyisidzira kuriko" kunokonzerwa nekukura kwemhirizhonga yepasi rose. Nekudaro, haana kunyarara kubva musarudzo dzaVaTrump muna Mbudzi 2024.
Hapana chinhu pawebhusaiti yePATA kana nzira dzayo dzekutaurirana pasocial media kuratidza izvo mubatanidzwa unozviti "Inzwi" rekufamba kwePacific Asia nezvekutemerwa kwaVaTrump unilateral kukwidza tit-for-tat tariffs kana zvavari kusimudzira maererano nemhinduro.
United States iri kukuvadza munhu wese, pachayo inosanganisirwa. Nekukurumidza kurasikirwa nekuvimba, ruremekedzo, uye pesvedzero, yave njodzi huru kuAsia Pacific kufamba. Iwo matarifi pasina kupokana achave nechakanyanya kudzika kwemvura kukanganisa paKufamba uye kushanya. Ingori nyaya yenguva kutarisisa kusati kwachinja kubva kune zvigadzirwa kuenda kuchikamu chesevhisi, kunyanya basa reUS emarudzi akawanda emahotera cheni, OTAs, makambani emakadhi echikwereti, makambani ekupa mazano, real estate, inishuwarenzi, uye makambani emari.
Kana hutongi hwaTrump huchigona kushandisa mutero pazvigadzirwa, hunogona kunyatso tumira dura rehupfumi revatengi data mumaoko ebazi rebasa nechinangwa chimwe chete. Zvakasanganiswa, izvo zvinoisa njodzi yakakomba kune kuchengetedzwa kwenyika uye kuzvitonga kwenzvimbo yePATA.
Izvi zvinoita kuti zvive zvakakosha kuvanhu veAsia-Pacific, kunyanya mumasangano enhengo anopihwa mari neimwe mari yemutero, kuti vazive kuti ndevapi vagari vemuAmerica vakasarudzwa kuzvinzvimbo zvepamusoro mumasangano aya.
Meso ese anofanirwa kunge ari pana Mr Semone pamusangano wePATA muIstanbul. Anesu here kana kuti anopikisana nesu? VaSemone vachiri negore rimwe chete kuti vashande saChairman. Kana dunhu rikanyura zvakare nekuda kwezviito zvehurumende yake, uye hupfumi hwePATA hunyura padivi, nzvimbo yaVaSemone munhoroondo yapera.
Kudivi repafiripi, kana akakwevera pa "Uchenjeri Husingaperi" hunopihwa neveIndigenous Asia uzivi, anogona kunge achiri kukwanisa kugadzira rechokwadi "Ramangwana Rakasimba." Humwe huzivi hwakadaro hwakavakirwa pahuchenjeri, hwaakataura mukuonekwa kweveruzhinji kwakapfuura, ndiTri Hita Karana (zvikonzero zvitatu zvekugara zvakanaka: Kugarisana naMwari uye Chisikwa uye Kunzwanana pakati pevanhu), akaberekerwa kuBali, imba yake yechipiri.
Chokwadi, zvinoitika muAsia-Pacific zvichasarudza ramangwana repasi rose pamusoro pezana rino rose. Nezvikamu zviviri muzvitatu zvechiverengero chavagari vapasi venyika, kubatanidza vaduku, vakuru, uye vakadzi, Asia-Pacific musha wouchenjeri hukuru zvirokwazvo nenzira youpenyu. Iyo ine vanhu vakakwana, masimba ehupfungwa, misika, uye zviwanikwa zvekuzviraramisa uye kuzvibaya / kuzvibaya kurwisa hutachiona hwaTrump.
Kana vanhu vangangosvika mabhiriyoni mana vedunhu rino vakangofamba mukati medunhu, vakagovana huchenjeri hwavo, ruzivo, uye matekinoroji avo, uye vadzidza kugadzira maAlliances of Civilizations pane kuwira munjodzi yekupatsanura-uye-kutonga vanyanyisi vemhando, ruvara, uye dzinza, izvo zvichave zvakaringana. Sezvo "Izwi reAsia-Pacific kufamba", mukana wePATA kusimudza izwi iro uye kufambisira mberi hurongwa hwayo hwekureverera hwakakurumbira asi husingawanzoitwa hwakajeka.
Chokwadi, dambudziko riripo rinogona kuve kudana kwechipiri kwePATA. Kuchinja kweHQ kwa1998 kuenda kuAsia kwakanyatso kugadzirirwa kutora mukana we "Asian Century" yaisimuka ipapo. Kubuda kubva mumadota edambudziko rezvemari ra1997, dunhu rakagadzirirwa kugadzira New Normal uye Build Back Better. Vagadziri vemitemo yedunhu vaiziva kukosha kwekudzidza zvidzidzo zvedambudziko iri. Kwakazouya kurwiswa kwa9/11, kwakateverwa nekunetsana nekusagadzikana, denda uye njodzi dzinongoitika dzoga. Mune imwe neimwe yematambudziko iwayo, Kufamba & Tourism yaive chikamu chekudzoreredza uye kuvakazve maitiro.
Musiyano mukuru nhasi ndewekuti United States chikamu chedambudziko kwete chikamu chemhinduro. VaTrump vanoda Kuita America Huru Zvakare, vamwe vose varambwe. Mitero yake yakaiswa pane yaakadana nemukurumbira kuti "Zuva Rokusunungurwa." Iyo Asia Pacific iri kupindura, vamwe nehasha, vamwe nekuchenjerera. Kufamba & kushanya uye PATA zvakaiswa zvakanaka kuvaka pane izvi uye kufambisa kubudazve kweAsia Century.
Kana ikakwanisa kutora mukana mutsva wekushandisa huchenjeri husingagumi hwedunhu kugadzira ramangwana rakagadzikana, rine runyararo, rakagadzikana, musangano wepagore wePATA muIstanbul, pamharadzano dzeEast and Western Civilizations, unogona kuratidza nhoroondo munzira dzakawanda kupfuura imwe.
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