Kufamba kwoumbozha kuri kuwedzera maererano neongororo nyowani yakapihwa muna Zvita kuInternational Luxury Travel Market muCannes. Munyika zhinji pasirese, kufamba kwoumbozha ndeimwe yemapoka anoita bhizinesi rekufambisa nenyika zhinji parizvino dziri kunakidzwa pakati pegumi negumi muzana muzana pagore kukura. Tsvagurudzo nyowani ye ILTM inoratidza iyo indasitiri yekufambisa yehunyanzvi seyese iri kuwedzera, nekukura kukuru mumisika iri kusimukira seIndia, Russia neChina. Iyo yepasirese indasitiri yekushambadzira indasitiri ikozvino ine inofungidzirwa inosvika mamirioni makumi maviri neshanu vanosvika pagore, vachiverengera makumi maviri neshanu muzana emari yekushanya kwenyika.
Bhizinesi repasirese rekufamba bhizimusi parizvino rine vanofungidzirwa kuti vanosvika mamirioni makumi maviri neshanu vanosvika pagore (25% yevakawanda vanosvika pasirese) vanoverengera 3% yekushanya kwepasi rose kushandisa - inosvika US $ 25 miriyoni Paavhareji, shandisa parwendo rwunofungidzirwa pakati peUS $ 180 - 10,000.
Iko kusimuka kwekufambisa kwekufambisa kuri kukurudzirwa nekuwedzera kweHigh Net Worth Individuals (HNWI) - avo vane US $ 1million mumari yemari yemari - uyezve nekukura kwehupfumi hwavo. Sekureva kweWorld Wealth Report (Merrill Lynch naCapgemini), huwandu hweHNWI hwakakura ne8.3% muna 2006 uye hupfumi hwavo hwakawedzera ne11.4%. - - avo vane mari yemari inosvika US $ 30 miriyoni - vane huwandu hwakawedzera nezvikamu gumi nezviviri kubva muzana muna11.3 nehupfumi hwavo huri kukura nechikamu che2006 muzana.
Kuvanzika kunoratidzika kunge kuri pamusoro pehurongwa pakati peboka rakapfuma nerwendo rwekufamba nendege zvichiramba zvichionekwa se "zvinodikanwa zveumbozha". NetJets inoti 40 muzana pagore kukura uye mutengesi Marquis Jet akawedzera bhizinesi rayo gore rega rega kwemakore matatu apfuura. Imwe chete nendege diki muUK, Farnborough, yakanyorera kuwedzera kwe26 muzana kwendege mukota yekutanga ya2007.
Zvitsuwa zvakazvimiririra, yacht dzemhando yepamusoro uye kushandiswa kwega kwehotera kana dzimba dzevamwe zvinotsvakwa zvakanyanya. Uye zvakare, iko kutsvagurudza kunoratidza kuti vanhu ava vari kutsvaga kugara pamweya uye kwakasarudzika, zvakaitika zvechokwadi.
Kufamba kwoushamwari uye kuwedzera kudiwa kwekudzidza kwakasimudzirwawo sekunyanya kudiwa. Mumisika yakura yeUSA neEurope pane kufamba kure nekudyiwa kunoonekwa kune yakasarudzika "kiyi-kiyi".
Vanopfuura zviuru zvitatu vatengesi vemaindasitiri ekufambisa vakasangana kuchitanhatu International Luxury Travel Market (ILTM) Nhume dzisingaenzanisirwe mazana manomwe nemazana manomwe dzakapinda Musangano wekuvhura weMuvhuro wezvekushanduka kwemamiriro ekunze, izvo zvakaratidza kudiwa kweindasitiri yekufambisa yakasarudzika yekugamuchira chinetso chekushanya zvine mutsindo kuti vararame uye vafambire mberi.
Ed Ventimigilia, Mutevedzeri weMutevedzeri weMutungamiriri uye muparidzi wemagazini yeDepartures (ILTM anotsigira) akati: “Ndakafara uye ndakakurudzirwa nehunhu hwevatauri neruzivo rwavo munzvimbo yakakosha yeshanduko yemamiriro ekunze uye nekukanganisa kwavo kufamba kwakanaka. Kubva pakadzidza nezvenyaya dzakaomarara dziri shure kwekukanganisa kabhoni kunzwa nezvenzira dzinobatika idzo vatengesi, semaSense Sense, vari kupa vashanyi vavo dzimwe sarudzo dzekuchengetedza, musangano uyu wakaratidza matambudziko akakura arikatarisana neindasitiri yekufamba yakasarudzika. Ndakafara kunzwa nezve akati wandei emakambani ekushanya ekufamba ari kuita nhanho huru munzvimbo ino. "
“Zvinotevera ndezvekuti makambani ese ekufamba pamwe nevezvehupfumi vayedze njere dzakakosha uye sarudzo uye vatore maitiro anozotanga kudzikisira kukanganisa kwavo nharaunda. Zviripachena isu tine nzira refu yekufamba mukuvandudza edu ese mabhizinesi maitiro; zvisinei, nhanho imwe neimwe munzira kwayo, idanho rakakosha… kushanduka, kwete shanduko. Vakuru vemusangano nevatauri vakadzokorora izvi mune zvandiri kutenda kuti izuva rakakosha rekutaurirana nekurudziro. ”
Ventimiglia anoenderera mberi achiti: “Vateereri vedu vevanhu mazana manomwe nemakumi manomwe nenomwe vakapinda gore rino (maringe nevanhu mazana mana vakapinda gore rapera) chiratidzo chekukosha uye kufarira kukuru nyaya yeshanduko yemamiriro ekunze uye kukonzeresa kwekudziya kwepasirese paindasitiri yekufamba yepamusoro. Ini ndakanyanya kukatyamadzwa nekubatana kwevateereri kwakaratidza huwandu hweruzivo uye nzwisiso pane iyi hurukuro yakafara. Nepo vamwe vatori vechikamu vakabvunza mibvunzo ine hunyanzvi kana vaine zvakataurwa, semuenzaniso zvine chekuita nekabhoni, vamwe vaivapo vakabvunza mibvunzo inokosha, yakadai sekuti "chii tsanangudzo yekusimudzira?" uye "ndinoita sei kusaina kabhoni offset - ndeipi nzira?" Zvakare, kufarira uku kunoratidza kukosha kwekuunza nyaya idzi pamberi. ”
Nekukura kwemaindasitiri ekufambisa akaiswa zvakapetwa kaviri mumakore gumi nemashanu anotevera, mutauri mukuru Costas Christ, muvambi weInternational Ecotourism Society, akataura kuti nyaya yekushanduka kwemamiriro ekunze iri kuzongokura uye makambani ekufambisa akasarudzika anofanira kubvuma izvi. "Tiri pamuganho wechimwe chinhu chitsva - kushanya zvine mutoro hakukwanisi asi ndeyechokwadi uye inzira yakanaka yebhizinesi," akadaro. Kune kuwedzera kwekuziva nezve shanduko yemamiriro ekunze pakati peboka iri asi vafambi veumbozha, kusvika parizvino, vaita zvishoma pane avo vashoma vakapfuma vekune dzimwe nyika kugadzirisa maitiro avo ekufamba kana kukanganisa tsoka yavo neimwe nzira. Tsvagurudzo inoratidza kuti kusvika parizvino, zvinonzi zvirongwa zve "green" zvinonyanya kutungamirwa nevatengesi uye pane patent inoda kuvandudzwa kwekuita pakati pemutengi nemutengesi wekufamba.
Ventimigilia akataura nezvekuratidzwa kwaKristu achiti: “Ndainyanya kufarira ruzivo rwekugadzirisa kabhoni pamwe neshoko raCostas Christ pamusoro pekuti kushanya kwakasimba kuri kushandura indasitiri yekufamba. Zvinoenderana naCostas, hazvisi kana, asi riini; akataura nezve mashandiro anoita hutarisiri anofanira kutambirwa sechokwadi. "Ndakafarirawo Concetta Lanciaux's (Strategic Luxury Goods Adviser, Groupe Arnault) hurukuro ine hungwaru pamusoro pekuti maitiro ebhizinesi eLVMH (Moet Hennessy. Louis Vuitton) akavakirwa sei pakushandisa hunhu hwemunhu nehunhu maringe nemuchina."
Musangano uyu wakaratidza huwandu huri kukura hwemakambani ekufambisa epamusoro ari kufambira mberi munzvimbo dzekushanya zvine mutsigo, kungave kuburikidza nemitemo yekudzima kabhoni kana mamwe mapurojekiti ezvemamiriro ekunze. Nekudaro, zvaive pachena kuti kuchine kusahadzika kwakakomberedza nyaya uye makambani mazhinji achiri kuzadzisa marongero avo. Iko kuwedzera kwe60% muhuwandu hwevamiriri veMusangano kupfuura gore rapfuura kunoratidza kuti indasitiri iyi ine hana uye inoda kwazvo kugadzirisa dambudziko iri.
Dhipatimendi rega rega reLuxury Advisory Board (LAB) rondedzero yemafambiro ekushambadzira, yakaziviswa kuILTM, inoratidza kuti hushamwari hwezvakatipoteredza hwakakosha kune hafu yevakabvunzwa mukusarudza hotera kana nzvimbo yekutandarira. Pakati pemitsara iyi, vapindura veLAB vanotora "eduventures" mazhinji - nzendo dzinosanganisa dzidzo uye kunakidzwa. Vari kutora nzendo shoma asi vachigara kwavanogara kwenguva refu.
Iyo LAB ine vanopfuura zviuru zviviri nemazana mashanu vanoenda Vaverengi vanozvipira kupa nzwisiso mumaitiro avo, zvavanofarira nesarudzo. Nekuti Kuenda kwevaverengi kunofamba zvakanyanya, urwu ruzivo rwunopa ruzivo rwakakura pamusoro pemaitiro ekushanya ekufamba. Kuenda kuEuropean Readers Survey kunoratidza kuti vangangoita 2,500 mu1 vevaverengi vedu vekuEurope vanoronga kugara mueco-hotera mugore rinouya. Zviripachena, aya manzwiro eeconomic anosimbisa kudiwa kwekuenderera mberi nekukurukurirana nekuita nezve kushanya kwakasimba, kuri kuve kwakanyanya kukosha kuwanda kuri kuwedzera kwevafambi veumbozha muno muUS, nekune dzimwe nyika.
Vacheche Boomers (avo vakazvarwa pakati pa1946 na1965) ikozvino rave rakakosha zera boka (maererano nevhoriyamu uye kushandisa) kumusika wekufamba wakasarudzika asi vanokurumidza kutarisirwa kupfuurwa naGeneration X (akazvarwa pakati pa1966 na1979). Icho Chizvarwa X chiri kutyaira kwakakura kukura mukufamba kwakawanda-kwakawanda. The Trend Setting Millennials (vakaberekwa kubva muna 1980 zvichienda mberi) vane tarisiro dzakakwirira zvakanyanya uye vane chivimbo uye vanoziva zviri nani kupfuura vakuru vavo.
Kunyangwe pane iyo yese chikamu chemhando yepamusoro cheindasitiri yekufamba chiri kukura padanho rakakura kupfuura kufamba kwakawanda, iyo indasitiri inosangana nematambudziko uye ongororo yeILTM yakaunza izvi mukutarisa. Nguva dzose-kupfupisa nguva dzekutungamira dzekutenga kwevatengi chinhu chinotungamira kune 98% yevakabvunzwa, nepo kune varatidziri iri kusvika kune chaipo vateereri uye kuchengetedza uye kuwedzera yavo vatengi vatengi izvo zvinoita kuti vagare vakamuka husiku.
ILTM yakatumira rondedzero yayo yekutanga yeindasitiri yekufambisa yekupa iyo indasitiri tarisiro yepasirese uye nzwisiso muhukuru, kukura, mafambiro uye nenyaya dzinokanganisa kufamba kwoumbozha. ILTM yakaongorora pamusoro pevane chiuru nemazana mashanu vevatengi vayo veVIP pazvinhu zvine chekuita neyakajairika mafambiro ekufambisa, kushandura huwandu hwevanhu mukati mevashambadziro vevatengi vekufamba, pamwe nenyaya dzekuchengetedza nekuchengetedza. Vakapindura vaisanganisira chikamu chakafara chemuchinjikwa wepasirese uye makambani ekufambisa, kubva kumusoro kwemigwagwa vafambi kuenda kune varongi vezviitiko.
Brad Monaghan, Marketing Manager weILTM, akataura; “Tsvagurudzo yedu inoratidza huwandu hwevashanyi vepamusoro uye mashandisirwo ari kuwedzera pasi rose, nemakambani ari kuwana huwandu hwepakati pe17.5% muhuwandu hwevatengi uye 16% kuwedzera kwemashandisirwo evatengi. Kunyangwe paine huwandu hwenzvimbo dziri kusimukira dzekufamba dzakatenderedza pasirese, zvinonakidza kuziva kuti Italy inoramba iri sarudzo inotungamira kune vafambi vanonzwisisa, neveEuropean uye pakati pekuvandudza misika yekushanya yakadai seChina, Russia neIndia. ”
Zvinoenderana neongororo yeILTM, dzimwe nzvimbo dzakatemerwa kuve dzakasimba uye dzichikura kudiwa pamusoro pegore rinouya dzinosanganisira United Arab Emirates, Thailand, Vietnam neChina.
Mukupesana, iko kuenda kuri kusangana nekuderera kukuru mukukumbira kwevafambi veumbozha ndiNorth America, kunyangwe paine mimwe misika iri kuwedzera kuAmerica nekuvimba kutsva. Kunetsekana kwekuchengetedzeka, nyaya nekutama, kunetseka kuwana maVisa uye maonero akasarudzika eUS ndizvo zvikonzero zvikuru zvakataurwa mukuderera kwenyika mukuderera pasirese.
ILTM 2007 yakagashira vanopfuura zviuru mazana matatu nemazana mashanu kubva kune dzakawedzera nyika zana negumi pasirese, avo vakatora makumi mana nemakumi mana ezviuru zvakafananidzwa. Vatsva pachiitiko ichi vaisanganisira Iyo Valencia Tourism Convention Bureau, Slovenian Tourist Board uye Luxury Chitima Kirabhu, pamwe nevanoverengeka vatsva vanobva kuJapan. Maitiro mukufamba kwoumbozha ndiEvolution neRevolution.
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