Chitendero chinozivikanwa pakati pevashandi vekushanya ndechekuti dambudziko remari rakakanganisa indasitiri yese yekushanya zvakaenzana. Kusiyana neizvi, kunyatsoongorora nhau dzekushanyirwa uye nhamba kubva mumwedzi mitanhatu yapfuura inoratidza kuti izvi hazvisi nguva dzose. Saka, nepo zvimwe zvikamu zvekushanya zvakakuvadzwa zvakanyanya, zvimwe zviri kuratidza kugadzikana uye kusimba kwakasiyana. Zvikatorwa pamwe chete nemamiriro ezvinhu enhamo apfuura, nyaya idzi dzinogona kuisirwa kuita nzira ina dzekudzoreredza kushanya dzinogona kubatsira nyanzvi dzekushanya mukugadzira uye kushambadzira zvigadzirwa zviri nani zvekushanya panguva dzino dzemhirizhonga.
Chitendero Chekushanya
Mushumo wenguva pfupi yapfuura wakabva kuRome, Italy, unoratidza kuti kushanya kuGuta reVatican kwakaramba kwakafanana pasinei zvapo nenhamo yacho. Izvozvo, zvichiratidza kuzvipira kwevateereri vechitendero. Saizvozvo, Israel yakatarisana nekushanya kwechitendero kuti irambe ichikwezva vashanyi panguva yekunetsana kwaienderera mberi mukutanga kwema2000. Ichishandisa sirogani inoti: “Mweya wako ngaurege kumirira zvakare, huya ushanyire Israeri”, nyika yakabudirira kutaura kune vakapatsanurwa vateereri vasinganyanyi kutarisana nedambudziko.
Dzimba Dzevashanyi
Munguva dzekuti kuenda kunze kwenyika kungadhura zvakanyanya, maDMO anogona kutsanangurazve nzvimbo dzavanonangana nevateereri, vachitarisa kushanya kwemukati. Somuenzaniso, muLondon, kuderera kwokushanyirwa kwenyika dzakawanda kwakadzikira nokuwedzera kwe11.5 muzana kwegore negore kwenhamba yevashanyi vanobva kune mamwe mativi eBritain. Kutsigira maitiro, Shanyira London ikozvino yatanga chirongwa chekushambadzira munharaunda pasi pe sirogani "MuLondon Chete". Nenzira imwecheteyo, zvichitevera nyaya dzekuchengetedza uye kudzikira kwehupfumi kwekutanga kwema2000, North Carolina yakakwanisa kuwedzera kushanya kwemumba nekutanga chirongwa chemukati-kati chakanzi "Ziva nyika yauri".
Kukosha Tourism
Kunyangwe zvakawanda zvakataurwa pamusoro pekuwedzera kukosha kwemasevhisi ekushanya uye zvigadzirwa, kukosha kunogona kushandiswawo sechikamu chemushandirapamwe wekushambadzira. Kutevera nzira iyi, pakutanga kwe2009 Tourism Authority yeThailand yakatanga chirongwa chepasi rose chinonzi "Inoshamisa Thailand, Inoshamisa Kukosha". Nekusimbisa chirevo chenyika, Thailand ikozvino inogona kutaura zvirinani kune vafambi vachiri kuda kuenda kuzororo, asi kune isingadhure. Ongororo ichangoburwa neCNN International inoratidza kushanda kwemushandirapamwe, ichidaidza Thailand seyakanyanya kukosha nzvimbo muAsia-Pacific.
Volunteer Tourism
Chimwe chikamu chisinganyanyi kukanganiswa nedambudziko rezvemari repasi rose kuzvipira kwekushanya. "i-to-i", femu inotungamira pasi rose mundima yevanozvipira tourism, yakanga ichangobva kushuma kuwedzera kwegore negore kwe28 muzana, zvichienderana nehuwandu hwekutengesa kwayo muna Kurume 2009. Kubva pamaonero enzvimbo dzekushanyirwa, izvi zvinoreva kuti kupa vashanyi mikana yekuzvipira ndiyo imwe nzira yekugadzira uye kuwedzera kukosha. Nekuda kweizvozvo, kugadzira nekushambadzira zvigadzirwa zvekuzvipira zvinogona kuwedzera ruzivo rwemuenzi, kubatsira mukuchengeta mugove wemusika uye zvechokwadi kubatsira nharaunda yemuno.
Kupedzisa, aya mana ekudzoreredza angori muenzaniso weakasiyana nzira dzekushambadzira dziripo dzekukunda matambudziko. Sarudzo yedanho rakakodzera rinobva pazvinhu zvitatu zvikuru: dambudziko, vateereri uye hunhu hwenzvimbo. Nomuzvarirwo haisi sarudzo iri nyore asi kushandisa rairo yehunyanzvi yenyanzvi yezvenhau inogona kubatsira maDMO mukuita sarudzo yakanakisa yekushambadzira, kukunda dambudziko iri uye kubudirira kukwezva vashanyi, vashanyi uye vanoisa mari.
Eran Ketter inyanzvi yekushambadzira nzvimbo, mutungamiriri weE. Ketter Consulting uye munyori webhuku: "Media Strategies for Marketing Place in Crisis: Kuvandudza Mufananidzo weCites, Nyika uye Tourist Destinations" (Elsevier, 2008). Webhusaiti: www.markengincrisis.com
