- COVID-19 yakakonzera kwete chete kurwara uye kufa kuhupenyu hwevanhu, asi kuderera kwekufamba uye kushanya uye zvigadzirwa zvayo.
- Nzira yekukumbira sei vafambi vakajaira kugara munzvimbo yakavharwa kuti vadzoke kunzvimbo dzekushanya chaiko.
- Kutengeserana mazano uye mazano kune vekufambisa mabhizinesi nevakuru vekushanya.
Kunyangwe nekusvika kwejekiseni uye netarisiro yakakura-inoculation, vatungamiriri vekushanya vanoziva kuti iyi mwedzi mishoma inotevera haizove nyore. Munzvimbo zhinji, kwave kune yechipiri kana yechitatu wave, uye dzimwe nyika dzave kubata nemamwe marudzi ehutachiona. Kusvika denda rapera, zvichave zvakakodzera kuwedzera hunyanzvi hwedu hwekutengesa zvese zvigadzirwa zvinobatika uye kune izvo zvigadzirwa zvisingabatike asi zvakanyanya chikamu chekufamba uye kushanya ruzivo. Nekuda kwekudonha kwehupfumi hweCCIDID-19 pasirese, matengesi atinoita nekutengesa anogona kuona mutsauko pakati pegore rinogamuchirwa rekupora uye gore rekutadza kwebhizinesi. Zvakawanda kupfuura nakare kose kumabhizinesi mazhinji. iyi (yekuchamhembe kwehemisphere) nguva yechando ichipinda muchirimo inogona kutarisana nemamiriro ekugadzira kana-break.
Kusagadzikana kwehupfumi kwakazviratidza nenzira dzakawanda - misika yemisika yakawanda iri pamhepo, kuwedzera kushayikwa kwemabasa idambudziko guru, ndege dzendege hadzina kupora, uye mari dzemitero dziri pasi pasirese. The maindasitiri ekufambisa uye ekushanya kuve nebasa rakakosha rekuita mukubatsira hupfumi hwemuno nehwenyika kuti hugadzirike.
Kusvika kumagumo, Tourism Tidbits inopa mamwe manzwisisiro mune zvekutengesa. Iri ipfungwa yakanaka kuyeuka kuti kushambadzira hakusi kushambadzira uye mushure menguva apo kutenga kunotama kubva kuzvitoro kuenda kumakomputa, varidzi vezvitoro nevakuru vezvekushanya vachafanira kushanda nesimba zvakanyanya kuti vawanezve vatengi.
Kushambadzira ndezvekuita kuti mutengi kana mutengi auye muchitoro kana nzvimbo yebhizinesi, uye kutengesa ndizvo zvinoitika kana munhu afunga kupinda munzvimbo.
Nekuti kutenga kunoita basa rakakosha mukushanya, zvakakosha kuti vese nyanzvi dzekushanya vazivewo chimwe chinhu nezvekutengesa uye kushanda nevaridzi vezvitoro nevatengesi. Tourism nyanzvi usakanganwa kuti kana kutenga ndiwo mutambo mukuru wekushanya uye kana kutenga kwakaderedzwa kusvika pakutenga online, saka ivo vakarasikirwa kwete chete chikamu chakakosha cheiyo purofiti yekushanya asiwo yakakosha chiitiko chekushanya.
Nguva zhinji nyanzvi dzekushanya dzinoshandisa mari yakawanda pakutsvaga, kugadzira, uye mari pakushambadzira uye ishoma pamaratidziro avanoita chigadzirwa chavo kana chii chinoitika mushure mekunge mushanyi asvika panzvimbo. Zvimwe chetezvo ndezvechokwadi nezvevadzidzisi vezvekushanya vanogona kusimbisa data risingawanzo kubatsira vanhu vanoshanda muindasitiri yekushanya. Kubatsira nemaitiro ekutengesa, Tourism Tidbits inopa mamwe misimboti uye mazano akakosha:
-Yeuka kuti iwe unogona kutengesa kwete chete zvinhu, asiwo mazano, uye pfungwa. Tourism ndeye mazano uye kusikwa kwendangariro. Zvigadzirwa izvi zvinofanirawo kutengeswa nekuchenjerera. Hazvina mhosva kuti chigadzirwa chekushanyirwa chii, chiratidze munzvimbo dzakasiyana siyana uye mamiriro kuitira kuti zano rinyure mukusaziva uye muenzi arambe ari munharaunda yako kwenguva yakareba.
-Design inoratidza nezvinodiwa nemutengi mupfungwa. Batanidza muzviratidziro zvako zvinyorwa uye ruzivo runobatsira kwete kungonaka. Semuenzaniso, kana uri kutengesa bhurocha mutemo ndewekuti: zviri nyore zvirinani. Mabhurocha akawanda kwazvo okushanya akazadzwa namashoko zvokuti pakupedzisira hapana anorava chinhu chipi nechipi.
-Dzivisa kuzara uye gadzira madingindira. Zvakawanda hazvina kumbonaka! Kana paine yakawandisa yakaratidzwa kana yakawandisa mipiro pfungwa dzinowanzo vhiringika. Sarudza dingindira, rijekese, uye bvumira vanhu kuti vaone zvaunazvo pasina kusanganisa pfungwa dzavo. Vanhu vazhinji vanogona kutarisa pachinhu chimwe chete pasina zvinovhiringa asi madingindira akawandisa munzvimbo imwechete anogadzira mamiriro epfungwa cacophony.
-Tora nguva yekushoropodza nzvimbo yako yebhizinesi uye hofisi yako kubva pakuona kwekutengesa. Ongorora kuti wakaronga sei nzvimbo yako, ive iyo nzvimbo chitoro, vashanyi bureau, kukwezva kana kunyange chikoro. Chii chekutanga icho mutengi wako kana mushanyi anoona? Ndeupi rudzi rwe ambiance yawakagadzira, uye inosimudzira chigadzirwa chauri kutengesa? Musuo wako wakapfava here kana kuti unotonhora zvakanyanya? Ko kwaunogara kunonhuwa sei? Pane maruva akawanda here kana kuti nzvimbo yacho ine tsvina? Usakanganwa kukosha kwezvimbudzi. Vanhu vanowanzotenga munzvimbo ine zvimbudzi zvakachena.
-Kunyangwe chigadzirwa chako chingave chii, tsvaga nzira dzekukwezva ziso. Kazhinji zvinhu zvakakura uye zvine mavara zvinokwezva vatengi zvichivabvumira kutarisa kune zvakatenderedza zvinotengeswa. Chinokosha pakutengesa kwakanaka kugadzira. Kana chinotengeswa chako kana chigadzirwa chisina kuratidzwa mune yakanaka mwenje, mutengi anozvifuratira. Tsanangudzo uye kutarisirwa zvakakosha. Rangarira kuti musimboti uyu une chokwadi kwete chete kune zvigadzirwa zvinobatika senge zvinhu zvemuchitoro asiwo zvigadzirwa zvisingabatike, zviitiko uye kunyangwe dzidzo.
-Kuvhenekera kunofanirwa kuzadzisa chinangwa chako / dingindira pane kushanda uchipokana nazvo. Pane nguva yerudzi rwese rwemwenje. Chimbofunga kuti chii chauri kuedza kuita. Chinangwa chako ndechekuita kuti kutengesa kwako kuonekwe nyore kana kuti uri kutsvaga kudanana? Ko mwenje uchakanganisa nzira iyo vatengi vako vanozviona ivo kana iwe? Ko vatengi vako vanoda kuona zvavari kutenga, kana kuti vangada nzira yakapfava? Funga nezve mashandisiro aungaita mwenje kutungamira vanhu kunzvimbo dzakasiyana mukati mechitoro, hotera kana kukwezva.
-Ita zviratidziro zvako zvezhizha zvive zvepasirese. Tiri kurarama munyika ine tsika dzakawanda. Iva akachenjera zvakakwana kuziva zvitendero zvakasiyana uye mazororo uye marudzi. Tourism ndeyekupemberera kwe "zvimwe," uye inotsvaga zvakabatana pane kungozvimiririra. Shandisa zviratidzo zvemwaka kubatanidza mapoka evanhu vakawanda sezvinobvira uye sematurusi ekudzidzisa nedzidzo. Gadzira zviratidziro uchifunga nezvezororo rakati wandei. Somuenzaniso, ungashandisa dingindira reecology kusimudzira mazororo asingawanzobatanidzwa nedingindira iroro. Zvishongedzo zvinoratidza mutengi nzira yekugadzira mukuratidza chigadzirwa chako zvinogonawo kuita kuti mushanyi asangofunga nezvenzendo dzekudzoka chete, asiwo taurira shamwari nemhuri nezvekwaunogara.
-Gadzira zviratidziro zvako kuitira kuti ubatanidze chimwe chinhu kana hunhu hwako kana nharaunda. Zviratidziro zvakasiyana zvinova zvinokwezva mukati mezvazvo uye zvinowanzowedzera kune mutengi ruzivo rwese uye kunzwa kuti une hanya naye. Edza kuratidza muzviratidziro zvako kuti vatengi vako / vashanyi vakakosha kwauri. Gadzirisa zviratidziro zvako. Zvinhu zvakakura zvine mavara akapfuma zvinowanzokwezva kutarisa. Nguva dzose shanda kukurudzira vatengi vako.
-Paunenge uchigadzira zviratidziro sarudza mavara ako nehungwaru uye wobva washandisa mavara uye mamwe mavara! Mavara akajeka anogona kuchengetedza chiratidziro kana kugadzira ndangariro. Kunyange masherufu ebhurocha kana masherufu emabhuku anogona kushandurwa kuita zviitiko zvekugadzira nekushandiswa kweruvara rwakajeka. Shandisa mavara kuita chero chiitiko. Sarudza mavara anosimbisazve meseji yako. Nokudaro, vana vechikoro vanodzidza zvakanakisisa apo mavara anovaunza kupfungwa yokusika, nepo dzimba dzokurara dzepahotera dzingatsvaka kushandisa mavara akanyarara anosimudzira kurara. Kuwedzera mavara hakudi kudhura. Semuenzaniso, pepa rekuputira rinoshandiswa kuseri kwesherufu rinogona kushandura kutaridzika kwese kwekesi yekuratidzira.
-Usangotengesa chimwe chinhu asiwo ipa chimwe chinhu. Vanhu vanofarira kugamuchira chimwe chinhu pasina. Gadzira dzimba dzakavhurika, iva nekupa uye shandura kuve munzvimbo yako yebhizinesi kwete yekungotenga chiitiko asi chiitiko. Souvenirs zvakare inoita sekushambadzira kwemahara kugadzira kwete chete izwi-re-muromo buzz asiwo kuita kukurudzira kudzokorora bhizinesi.
- Rega izvo zvinotengeswa zvitaure zvega. Kune chinhu chakadai sebasa rakanaka uye kune zvakare chinhu chakadai seyakawandisa, kana over-service. Somuenzaniso, hapana anoda weta anogara achivhiringidza zvokudya kuti abvunze nezvazvo. Bvumira munhu wacho kuti azive kuti uripo asi usatenderere pamusoro pevatengi vako.
#rekuvakazve
ZVOKUBVA MUNYAYA INO:
- No matter what the tourism product, display it in a variety of places and circumstances so that the idea sinks into the subconscious and the visitor remains in your locale for a longer period of time.
- It is always a good idea to remember that merchandising is not marketing and after a period where shopping moved from stores to computers, store owners and tourism officials will have to work extraordinarily hard to regain clientele.
- Tourism professionals dare not forget that if shopping is a major tourism sport and if shopping is reduced to buying online, then they have lost not only an important part of the tourism profits but also an important tourism activity.
