Le Méridien Mahotera: European zhizha kukwidziridzwa

Le Méridien imhando yepamusoro, yepasi rose yehotera ine maonero ekuEurope, yaimbove muzinda kuFrance uye kuUnited Kingdom.

Mucherechedzo uyu wakatorwa neUS-based Starwood Hotels & Resorts muna 2005. Zvichitevera kutorwa kweStarwood naMarriott muna 2015, iko zvino yava yeMarriott International uye ine portfolio yemahotera zana negumi.

Le Méridien yakavambwa sechiratidzo muna 1972 neAir France pasi pechibvumirano chemubatanidzwa "kupa imba iri kure nemusha kune vatengi vayo." Nzvimbo yekutanga yeLe Méridien yaive hotera ine makamuri chiuru muParis - Le Méridien Etoile. Mukati memakore maviri ekushanda, boka racho rakanga rava nehotera gumi muEurope neAfrica. Mukati memakore matanhatu ekutanga, nhamba yemahotera yakanga yakwira kusvika kumahotera makumi maviri nerimwe muEurope, Africa, French West Indies, Canada, South America, Middle East neMauritius. Pakazosvika 10, huwandu hwenzvimbo dzeLe Méridien hwakakwira kusvika pa21.

Le Méridien Hotels & Resorts iri muridzi wechirimo zvakare nemwaka wechipiri wekupisa nezuva weAu Soleil, Summer Soirée, chirongwa chakagadziridzwa chinounza kunakidza kwezhizha reEurope kuhupenyu mumahotera ayo anopfuura zana pasi rese. Yakafemerwa nerudzi rwechiFrench nhaka uye kukwezva kweCôte d'Azur, nhevedzano yepasirese yezviitiko inokoka vashanyi kunwa, kuzunungusa uye kunakirwa rwendo rwekufamba kuburikidza nepfungwa dzese.

"Au Soleil inzvimbo yepfungwa inobvumira vafambi kuenda kuzhizha uye kunakidzwa nehupenyu hwakanaka chero kwavanenge vari uye chero pavanenge vachida," akadaro George Fleck, Mutevedzeri weMutungamiri weGlobal Brand Marketing & Management, Le Méridien Hotels & Resorts. "Gore rino chirongwa chedu chekusaina chepasirese chinosanganisira ma activation matsva uye vadyidzani vatsva kukurudzira vaenzi vedu vemudhorobha nevanoshanyirwa. Kubva pakuzorodza rosé uye backgammon masikati pamateru emudhorobha uye mapindu erudo muLondon kana Los Angeles, kusvika kubronzi muzuva pamahombekombe eCroatia neCôte d'Azur; vafambi vachakwanisa kuvhura nzvimbo dzeAu Soleil kutenderera pasirese.

Iine nostalgic nod kune kunaka kweFrench Riviera muma1960s, chirongwa ichi chakavandudzwa chine chinangwa chekukurudzira vafambi kuti vaongorore nyika muchimiro. Kutanga munaChikumi, Le Méridien Hotels inotora chikamu ichange iine zvinotevera zvinopihwa zvezhizha:

Bhuku reMaitiro eZhizha, kopi ine hungwaru uye nemifananidzo yakangwara inova gidhi rekupedzisira paMaitiro Ekuita (Zvinhu) Au Soleil kuburikidza neLe Méridien Lens, inowanikwa mudhijitari uye inodhinda fomati. Iyo isingaperi nhanho-ne-nhanho yezhizha gwara richabata isina kutaurwa mitemo yezuva rakakwana Au Soleil, ingave pamhenderekedzo yegungwa kana muguta.

Yakatsaurirwa Petit Plates menyu inopa Mediterranean yakafemerwa mini baguettes uye mwenje mwenje wemuno unoimba mwaka, kubva kumaoyster kuenda kune hove yakagochwa, ese ane akanyatso paired rosé spritzers uye aperitifs, chikamu chechiratidzo chechiratidzo chechirongwa cheSparkling.
Vaenzi vachakwanisa kuona hupenyu kuburikidza nemagirazi ane ruvara rwe rosé nekudzoka kweiyo brand ine mukurumbira wakashata Rosé Bar. Kuwedzera iyo hit initiative, zvivakwa zvinounzawo pink lemonade seimwe siginecha chinhu chisina doro-inoshamwaridzika, ichishandisa zvinongedzo zvayo semanotsi ekushongedza akabatanidzwa mukati mebhawa. Mabata akaita seFrench lavender, uye magwavha ePolynesia anove mashongedzero ekunze kune imwe sutu yezvinwiwa.

Kuchinjika kwazvino kumitambo yemhando yepamusoro yaiwanzonakidzwa kunze mukati memazuva ekudziya kwemamiriro ekunze akadai seyakajairika yegungwa yekutandara yebackgammon, pamwe neti-tac-toe, poolside chess uye chic modernist-style Jenga inoisa zvese kuenda uye senge sarudzo yakakura.
Ruzha rwechirimo rwakasarudzika, rwakarongedzwa neFrench Bossa Nova boka Nouvelle Vague, inokoka vashanyi kuzogara kwenguva yakati rebei.

Kutora pfungwa yezuva rakakwana Au Soleil muCôte d'Azur, vashanyi vanogona kutora chirimo navo kuti vaongorore guta kana kupedza zuva pamhenderekedzo yegungwa, nekuunzwa kweAu Soleil-To-Go Kits iyo inosanganisira zvakakosha. kwezuva rakakwana pasi pezuva. Mutsara wezvinhu zvakakosha zvezhizha kubva kune yakashongedzwa tote, yepakati-muzana remakore, yero-ne-chena mitsetse yeTurkey tauro, French fashion magazines, chic tote, moisturizing face spritz, sunscreen, corksicle of rosé, etc. (inosiyana nepfuma).

Sezvo espadrilles iri shangu yakanakisa yekukufambisa iwe nenyika nemaitiro, Le Méridien akabatana zvakare neSoludos - iyo ubiquitous bhutsu mhando yezhizha - panguva ino ichitora kubatana kune hurefu hutsva kuburikidza neyakaganhurirwa-edition tsika yakagadzirwa unisex espadrille. . Vaenzi vanokumbira maAu Soleil To-Go Kits vanowana mutero wakasarudzika wekutenga iyo Le Méridien tsika dhizaini yebhutsu pawebhusaiti yeSoludos. Iyo tsika dhizaini yeshangu inotengesa $75.

Ichiisa pfungwa yekuti zuva harimbonyura pajeti, Le Méridien ichadzingirira zuva kutenderera pasirese nekuita chic manheru, vhiki nevhiki kana pamwedzi mumwedzi yese yezhizha munzvimbo dzinosanganisira Atlanta, Chicago, Santa Monica neMontreal. Mahotera ari kutora chikamu mhiri kwedhamu muBarcelona, ​​Istanbul, Paris, Rome, Munich neNice achavewo nenguva dzisingakanganwike dzekutanga Au Soleil, Summer Soirée.

Le Méridien Piccadilly muLondon iri kuratidza nzvimbo yayo yekunze yakasarudzika uye kuitisa mhemberero dzezhizha bharukoni paThe Terrace paPiccadilly apo vashanyi vanogona kupa heti dzemashanga dzakagadzirirwa uye avo vanoodha cocktail yeprimiyamu vanogona kuenda nayo kumba sechiyeuchidzo chekupedzisira. Ihotera iyi ichashanda zvakare Mirabeau rosé, rosé ice cream uye ice-lollies sechikafu chinotapira. Sezvo kunakidzwa nekambani kwakatenderedza tafura kwakakosha kune yechokwadi French chiitiko, hotera iri kuvhura Go Slow Tafura uko sevhisi ichagadziridzwa kuti iite zvishoma uye nhevedzano yekufamba zvishoma menyu zvinhu zvichapihwa - kubva kujeroboams ye rosé, kugovana kusingaperi. mahwendefa uye inononoka kunyunguduka gelato. Yakatangwa pazuva rakareba kwazvo regore, Chikumi 21st, ichi chinopihwa chichave chiripo muzhizha rose.

Le Méridien Denver Downtown iri kugadzirira pikiniki yemasikati maviri iwe uchipemberera chirimo "pasi pezuva." Ongorora mapaki emuguta reDenver anoyevedza uye nzira dzinoyevedza kuburikidza nebhasikoro ine yakasarudzika, yakagadzirira-kuenda-kuenda-kudya kwemasikati yakagadzirirwa nemukuru mukuru wepahotera. Sarudza kubva pakusarudzwa kwezvichangobva kugadzirirwa baguette sandwiches, saladi, madhiri uye zvinwiwa.

Le Méridien Etoile acharemekedza manheru akareba echirimo anopedzwa panze sezvo chivanze chinoshanduka kuita nzvimbo yakadzikama yedhorobha ine nguva dzose yekutarisa nyeredzi uye manheru ejazi.

Le Méridien Rome iri kuburitsa yekutanga Au Soleil Book Club mukubatana naFazi Editore, imba yekuRome inotsikisa. Vaenzi nevagari veko vachave nemukana wekutaurirana nevanyori nevadi vemabhuku pamusoro pemakorokoro nemandiro etititi padenga remba rehotera.

Pamusoro pezvo, Le Méridien akatapa zvakare Garance Doré - munyori ane mukurumbira, dhizaini wekugadzira uye muvambi weiyo media brand DORÉ - kuti aenderere mberi nekushandura chirongwa chechirimo chemhando nekutora nyeredzi muchikamu chechipiri che "The Art of Life" firimu rakateedzana. Garance, uyo anoratidza kusashanda kwechiFrench chimiro uye kunzwisisika kwakafanana neLe Méridien brand, anotungamira kuti manzwiro echirimo achaita sei kune vashanyi veLe Méridien kutenderera pasirese. Kuona kukwezva kusingabatike kwechirimo, "The Art of Life 2.0" firimu rakatevedzana richasimbisa iyo quintessential Zhizha muGuta chiitiko kuburikidza nezuva raGarance reflânerie. Iyi firimu yakatevedzana ichawedzerwa neSummer Essentials Guide iyo ichave inoratidzwa mumahotera, webhusaiti yemhando, DORÉ uye masocial media chiteshi.