Lemonada Media iri paMishini Yekuita Kuti Hupenyu Huve Hushoma

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Lemonada Media, iyo podcast network inopa vanhu vasina kucheneswa, inozivisa nhasi kuti yakwidza madhora masere emamiriyoni emadhora muSeries A (yechipiri-kutenderera) mari inotungamirwa neBDMI, inotsigirwa nekambani yepasi rose yenhau, masevhisi uye dzidzo Bertelsmann. Zvakare zvinosanganisirwa mumutambo uyu Madison Wells, Greycroft, Spring Point Partners LLC, Intuition Capital, uye Owl Capital Group. Vatsva uye varipo vekudyara mari vanosanganisira Wenda Millard, mutevedzeri wasachigaro weMediaLink, naStephanie Hannon, CTO yemushandirapamwe wemutungamiri wenyika yaHillary Clinton muna 8, pamwe neBlue Collective, mugadziri wembeu anotungamira weLemonada uye mutengi mukuru wekunze kusvika parizvino.    

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Yakavambwa naJessica Cordova Kramer naStephanie Wittels Wachs, donzvo raLemonada nderekupa nhoroondo dzechokwadi dzemunhu wekutanga dzinosimbisa ruzivo rwakasiyana rwevanhu uye kutiita kuti tese tinzwe tisina kusurukirwa. Lemonada iri kupinda mugore rayo rechitatu rekushanda nekukura kwemakumi maviri ekutanga podcasts, inosvika mamirioni evateereri pamwedzi. Muna 20, Lemonada yakawedzera katatu mari yayo, yakawedzera gumi mashoo matsva, akagadzirwa uye akatengesa redhiyo chaiyo studio (BEING Studios) inotungamirwa nemurwi wepaTV Kasey Barrett, uye akabatanidza akagadzira ekutanga mashoo seYakanyorwa Off naJay Ellis 'Black Bar Mitzvah uye Believe. Iye aine imba yekutsikisa Spiegel & Grau, iyo yakatanga kumusoro kwepodcast machati. Iyo network inewo ziso rayo pakuenderera mberi kwekuwedzera kwepasirese, mushure mekutarisa No. 2021 inoratidza muEurope neIn Giro con Fra (Italy) uye As Me with Sinéad (Ireland).

“Chero munhu anoshanda neLemonada anomuka mangwanani-ngwanani kuti abatsire kuita kuti nyika ive nzvimbo iri nani. Mari iyi ichabvumira yedu yakazvimiririra, yakasiyana, inotungamirwa nevakadzi, yekuteerera-yekutanga network kuti isangokurisa slate yedu, asi kuwedzera timu yedu, mhando uye kudyidzana kwesangano, uye nharaunda yevasiki, "anodaro Lemonada CEO Cordova Kramer. "Pamusoro pemaKPI edu akapoteredza vateereri nemari, chinangwa chimwe panguva ino ndechekuramba takatarisa kusiyana-siyana, nechinangwa chekusvika kune vateereri vatsva muUS nekumwe."

"Ino inguva inonakidza kuLemonada, kubvumira vashandi vedu, varatidziri uye vatinoshanda navo kuti varambe vachigadzira hunyanzvi, kusvika kune vateereri vakakura nemapodcasts edu, uye kutsvaga nzira dzekuunza nharaunda yedu pamwe chete pazviitiko zvinorarama uye zvinoitika," anodaro Chief Creative Officer Wittels Wachs. "Mazhinji podcasts, hongu, asi zvakare kuwedzera kusvika kwedu uye kuunza akawanda akasiyana tarenda nevashandi mumambure, uye kudyidzana kwakawanda nemhando dziri kutsvagawo kuita kuti hupenyu huve hushoma nesu."

Lemonada yakavambwa muna 2019 mushure mekunge Jess (mugadziri wepakutanga aine Crooked Media) & Steph (munyori, mutambi wezwi uye director wetiyeta) vakabatana pamusoro pekudzidza ivo vaive varasikirwa nevanin'ina vavo vanodikanwa neopioid overdoses. Iyo kambani yekutanga podcast, Zuva Rokupedzisira, inorondedzera dambudziko reopioid muAmerica nekupinda mukati mezuva rekupedzisira rehupenyu hwaStefano Cordova Jr., uye inoshanduka kuti itore maonero akajeka edenda rakaomarara. Ndichiri kugadzira iwo nhevedzano, Wittels Wachs naCordova Kramer vakaona mukana wakakura wekuita kuti hupenyu huve hushoma, podcast imwe panguva, nekuvaka network. Iye zvino-41 vanhu venguva yakazara vashandi vakanyura muNYC, LA, Twin Cities uye vachishanda vachichinjika munyika yese.

"BDMI yakafemerwa nekukasira kukura kweLemonada, izwi rakasiyana pamusika, uye kugona kudzokorodza kugadzira zvemhando yepamusoro izvo vateereri vanofarira nazvo. Lemonada iri kuita mutsauko wakanaka muhupenyu hwevanhu uye nekuvaka bhizinesi rinobudirira vachiriita,” akadaro Keith Titan, Partner kuBDMI.

"Madison Wells anofara kuisa mari mukambani yenhau yakatangwa nevakadzi yakazvipira kutaura nyaya dzinoshandura nenzira inonakidza inoita kuti hupenyu huve nani munzira. Isu tinogovana zvakakosha mukutaura nyaya uye ndiko kushomeka kunoshamisa, "anowedzera Gigi Pritzker, muvambi uye CEO weMadison Wells. Titan naPritzker vachabatana neLemonada Board of Directors, padivi paWittels Wachs, Cordova Kramer, naMichael Buman.

"Takasvika pakuziva Jess naSteph nechikwata cheLemonada, uye chatiri kufara nacho ndechekuti Lemonada iri yakasimba audio-yekutanga network ine zvinhu zvakanaka, pamwe nekugona kwayo kuve chaiyo anchor-poindi muhupenyu hwehuwandu hukuru. yevateereri. Zvingangove zita remhuri, "anogovera Alan Patricof, muvambi weGreycroft vadyidzani iyo yakaisa mari muWondery, Veritonic, Sonora, Podsights uye akati wandei ekutanga-yekuteerera-centric kutanga.

 

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Mupepeti mukuru we eTurboNew ndiLinda Hohnholz. Iye anogara muTN HQ muHonolulu, Hawaii.

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