Yenguva Yakareba Yenhaka Yakakosha kune Zviitiko Zvikuru

Yenguva Yakareba Nhaka Yakakosha YeZviitiko Zvikuru
Yenguva Yakareba Nhaka Yakakosha YeZviitiko Zvikuru
rakanyorwa Harry Johnson

Joss Croft, CEO weUK Inbound, akayambira maguta nenyika "kuti vafunge nezvenhaka zvisati zvaitika" uye kuti vafunge kuti nhaka inofanira kunge iri yei.

Maguta anotambira zviitiko zvemitambo senge maOlympics anofanirwa kufunga nezvenhaka yenguva refu yekutambirwa, pane kutarisisa kuwedzera kwenhamba dzevashanyi, vanyori pa WTN London 2023 vakaudzwa nhasi.

Muchikamu chine musoro unoti "Kuhwina Goridhe - nei zviitiko, mitambo nemitambo zvine basa", Joss Croft, CEO we UK Inbound, vakarayira maguta nenyika dzinogamuchira “kuti vafunge nezvenhaka isati yaitika” uye kufunga kuti nhaka yacho inofanira kuva ipi.

Akataura kuti London inotambira 2012 Olympic neParalympics "haina kuenderana" neiyo UK brand, iyo iri pamusoro penhaka, nhoroondo, tsika kwete kugona kwemitambo, saka nhaka yaive yekuchinja maonero. Kusiyana neizvi, kutambira kweLiverpool kweEurovision, kwaive pamhando yeLiverpool - inosanganisirwa, nhaka yakasimba yemumhanzi, inoshivirira.

"Eurovision yaive yakanaka kukusimudzira nekukurumidza uye yakasimbisa izvo Liverpool iri pamusoro. Asi iyo UK inotambira maOlympics yakachinja maonero asina kunaka akawanda pamusoro peUK,” akadaro.

Akabatana naye pachikwata aive Christophe Decloux, CEO, Paris Region Tourism Board. Paris iri kutambira mitambo ya2024, uye imwe nhaka yaari kutarisira kuti Paris ive imwe yenzvimbo "dzakanakisa" dzekushanya maererano nekugutsikana kwevatengi, kwete imwe ye "yakakura" nehuwandu.

"Paris ichachinja kuve nani sekuenda nekuda kwemitambo," akadaro. "Kudzokorora kushanya kwakakosha kwatiri, uye tiri kuvaka nzira nyowani dzekuona Paris. Vashanyi muna 2025 vachadzoka kune imwe Paris yakasiyana. "

Accor ndiyo imwe yemahombe hotera cheni muParis. Stuart Wareman, SVP Global Experiences, Zviitiko & Sponsorship yaitarisira kune rimwe bhizinesi raizounza kune yayo Paris-based chikafu nechinwiwa, mbichana mbichana uye nzvimbo dzekudyira. Asi kune yakakosha bhizinesi rehotera, KPI yake yakakosha chikamu chemusika.

"Tinofanira kukwanisa kuzadza makamuri asi chakakosha ndechekuti tinoita sei tichienzanisa nemamwe mahotera," akadaro.

Akataurawo pfungwa yekuti nhaka yekutambira Mitambo yeParalympic inofanirwa "kukonzera shanduko uye inogona kuvhura kushanya kunowanikwa." Akawedzera kuti Accor iri kudzidzisa vane mahotera kuti vazive zvakanyanya zvinodiwa nechikamu ichi chevatengi pamberi peParis 2025.

Zviitiko zvidiki-zvidiki zvinogona kushandiswawo kuvaka mhando yekwaunoenda. Croft akataura nezveiyo UK inodaidzwa kuti "Golden Triangle" - nzvimbo iri pakati peLondon, Oxford neCambridge - inova muzinda wemaindasitiri esainzi. Nekugamuchira zviitiko zvesainzi yehupenyu munzvimbo, maonero anosimbiswa uye hub inotowedzera kusimbiswa.

Chaveat kune izvi, zvisinei, ndeyekuti zviitiko zvebhizinesi zvinotarisana nekuderera kwehupfumi. Kusiyana nemitambo mikuru yemitambo iyo, maererano neWareham, iri "kuderera-chiratidzo".

eTurboNews ishamwari ye media ye World Kufamba Musika (WTM).

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Nezvomunyori

Harry Johnson

Harry Johnson anga ari iye mupepeti wedhisheni we eTurboNews kwemakore anopfuura 20. Anogara kuHonolulu, Hawaii, uye anobva kuEurope. Anofarira kunyora uye kuvhara nhau.

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