Yakaderera-inodhura off-mwaka sarudzo inodiwa kune Gen Z uye Millennial vafambi

Iine mabhiriyoni maviri evanotora mazororo mukati mezera re25-34 muna 2021, yechipiri yepamusoro-soro yenhamba yevanotora mazororo, kuseri kwe35-49, makambani ekufambisa uye ekushanya anofanirwa kunanga mamireniyumu uye Gen Z nezvipo kure nenguva dzezhizha dzakabatikana dzinogadzira. kukosha kwemari uye zviitiko zvechokwadi.

Vanotungamira indasitiri vanoongorora vanocherechedza kuti chinhu chakakosha chinoita kuti nei paine vazhinji vanotora mazororo muzera re25-34 zera kugona kwavo kufamba panguva dzisina-peak. Vechidiki vakawanda mireniyumu uye Gen Z vafambi vasina vana kana mabasa makuru maererano nezvisungo zvebasa nezvemari.

Nemitengo yendege nenzvimbo dzekugara dzichive dzakachipa munguva dzekushaikwa kwakaderera, vafambi vazhinji vechidiki mu Europe, semuenzaniso, ichawanzo zororo repasi rose munaKurume kana Mbudzi. Kana vatakuri-mutengo wakaderera (LCCs) uye vanopa bhajeti rekugara vachipa mitengo yepasi, vanogona kutofamba kanopfuura kamwe munguva dzepamusoro-soro mukati megore rimwe chete.

Off-peak nzendo dzinogonawo kupa mazinga epamusoro echokwadi uye munhu. Zvinoenderana neQ1 2021 Consumer Survey, 27% yeGen Z uye 26% yemireniyumu yakataura kuti 'vanogara' vachifurirwa nemafambiro anoita chigadzirwa kana sevhisi kuti ienderane nezvavanoda uye hunhu hwavo. Aya ndiwo aive maperesenti maviri epamusoro kana tichienzanisa nezera rasara cohorts vakapindura mubvunzo uyu.

Mukati memwedzi yekushanyirwa kwepamusoro munzvimbo dzakatarwa, nhamba dzevaenzi dzinowanzopfuura huwandu hwevagari venzvimbo, uye zvese zvikamu zvezvivakwa zvekushanyirwa zvichange zvakawandisa. Mumwedzi isina-peak, vafambi vanogona kunge vaine kudyidzana kunobatsira nevagari venzvimbo uye vanoona tsika uye zvechisikigo zvinokwezva mune yepedyo fashoni nekuda kwekuzara kushoma. Izvi zvinobvumira chiitiko chiri nani chese uye maonero akanaka ekwekuenda.

Sezvo nzvimbo dzekuenda uye makambani ekufambisa achiramba achipora kubva padenda, vafambi vadiki vanogona kufamba zviri nyore mumwedzi isina-peak vanofanirwa kunangwa nemutengo wakaderera uye zviitiko zvechokwadi. Izvi zvinoderedza kukanganisa kwemwaka uye kuwedzera mari.