- Kutangazve kwezvirongwa zvekuvimbika munzvimbo yese yekushanya kunogona kubatsira kukwezva vatengi kuti vadzoke
- 32% yevatengi 'zvakanyanya' vane hanya nemamiriro avo emari
- Gore rino richaona kudyidzana kwakawanda kuumba chikamu chese muzvirongwa zvekuvimbika
Vafambi vanokoshesa mitengo vanogona kukwezvwa nekutangwazve kwezvirongwa zvekuvimbika munzvimbo yese yekushanya. Makambani akasiyana-siyana ekufambisa ave kuisa zvirongwa zvekuvimbika sekukosha-kwakarerekera, pane kungotarisa mutengo wakanangana nekufamba kwepashure-denda sezvo vachitsvaga kupinda mune zvishuwo zvevanhu zvezviitiko zvebhajeti.
Ongororo yemazuva ano yeindasitiri yakaona kuti zvipingaidzo zvikuru zvakatarisana nekudzoserwa kwekufamba ndezvinodikanwa zvekuvharirwa (57%), zvirambidzo zvekufamba (55%) uye kutya kubata COVID-19 (51%). Chechina chipingamupinyi chaive chekunetsekana kwemari (29%) uye Q1 2021 mutengi ongororo yakawana kuti 32% yevakapindura pasirese vainetsekana zvakanyanya nezvemamiriro avo emari. Izvi zvinoratidza kuti zvimhingamipinyi zvehupfumi zvichave zvakakosha kutariswa kune vakawanda pakuronga mafambiro emangwana.
Gore rino richaona kudyidzana kwakawanda kuumba chikamu chese muzvirongwa zvekuvimbika, kwete chete kuratidza kuwedzera kubatana mukudzoreredza kwekufamba, asi kupa huwandu hwakawanda hwesevhisi kune vatengi. Izvi zvichabatsira kutyaira mari uye kudzoreredza, uku uchiwedzera kukosha kwevashandisi vekupedzisira.
Chirongwa chekuvimbika chinoshanda chinowedzera kukosha kune yekupedzisira-mushandisi, inodhiraivha kudzoka pakudyara (ROI) uye inowedzera mihoro yekambani inomiririra. Kuchengetedza mari ndechimwe chezvinangwa zvekutanga zvemakambani ekufambisa uye ekushanya mukuyedza kupona nedenda, asi zvakare chikamu chezvirongwa zvevafambi kuenda kumberi. Apa ndipo apo chirongwa chekuvimbika chinoshanda, chinoita kuti vatengi vanzwe vachikosheswa, vanogona kubhadhara mibairo mukudzoreredza chivimbo chevatengi mukudzoreredza kwekufamba.
Zvirongwa zvekuvimbika hazvisi zvitsva, asi zviri pachena kuti makambani mukufamba uye kushanya kwekutengesa zvino anozviona sekiyi yekuchengetedza vatengi mudenda iri. Kunyanya kukosha kwaunokwanisa kupa, ndiko kukurudzira kwepamusoro kwebhuku kana kugara neimwe mhando.
Vafambisi vekufamba vakaita se TripAdvisor uye Expedia Boka vachangobva kutangisa zvirongwa zvekuvimbika kukurudzira kubhuka kwakawanda pane zvese zvekugara uye zviitiko. Indasitiri yepekugara yaonawo makambani ari kutungamira akaita seMarriott, ari pasi payo Marriott Bonvoy chirongwa, kubatana neUber ichipa mukana wakawanda wemahara kuburikidza nemapoinzi anotorwa.
Kubudirira kweaya mapurogiramu ekuvimbika kuchiri kuoneka, asi zano rega rega rine mukana wekupa imwe kukosha kune yekupedzisira mushandisi kana uchishandisa aya makambani.
Nemakambani anotungamira muchikamu chekufambisa ave kuisa mari muzvirongwa zvekuvimbika, zvinopa pfungwa yekuti kune yakawedzera kutarisa kuROI uye kukosha kwezviitiko zvemari mukufamba kwepashure-denda.
ZVOKUBVA MUNYAYA INO:
- Nemakambani anotungamira muchikamu chekufambisa ave kuisa mari muzvirongwa zvekuvimbika, zvinopa pfungwa yekuti kune yakawedzera kutarisa kuROI uye kukosha kwezviitiko zvemari mukufamba kwepashure-denda.
- Cash conservation is one of the primary objectives of travel and tourism companies in their attempts to survive the pandemic, but it is also part of travelers' plans going forward.
- Reboot of loyalty programs across the tourism sector may help to lure customers back32% of customers ‘extremely' concerned about their personal financial situationThis year will likely see more partnerships form across the sector in loyalty programs.
