African Tourism Ministers vanotsunga kusimbisa kushanya kukondinendi

• The UNWTONyika dzemuAfrica dzakatsigira nechibvumirano cheWindhoek Pledge pakukurudzira Brand Africa.
• Makurukota eAfrica anobvumirana kushanda pamwechete kuti vawane mhinduro yekumutsiridza kushanya kweAfrica.
• Pasi pechisungo cheWindhoek Pledge, nhengo dzichabatana vese vane chekuita neruzhinji uye vekunze vekambani pamwe nenharaunda dzemunharaunda kuti vavake rondedzero nyowani inokurudzira yekushanya mukondinendi yese.

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Makurukota eAfrica akabvuma kushanda pamwechete kuti vawane mhinduro yekumutsiridza kushanya kweAfrica kwakawirwa zvakanyanya neECVID-19.

Ivo makurukota vakaita chiziviso neChina mumusangano wavo wekubatana ku Sangano reUnited Nations World Tourism Organisation (UNWTO) Brand Africa Summit yakaitirwa muWindhoek, Namibia.

Makurukota eAfrica kuburikidza ne UNWTO summit yakavimbisa kuti nyika dzemuAfrica dzichashanda pamwe chete kugadzira nhoroondo itsva yekushanya mukondinendi yose.

Chivimbiso ichi chakanangana nekuona zvirinani kugona kwekushanya kuitisa kupora, vakadaro kuburikidza nemubatanidzwa.

"UNWTO uye nhengo dzayo dzichashanda pamwe neAfrican Union nevebazi rakazvimirira kusimudzira kondinendi kune vateereri vatsva pasi rose vanonaka, kutaura nyaya kwakanangana nevanhu uye kushambadza kunoshanda," UNWTO akadaro mucommunique.

Nekushanya kunozivikanwa sembiru yakakosha yekusimudzira uye inosanganisirwa budiriro yeAfrica, UNWTO akatambira nhumwa dzepamusoro-soro kumusangano wekutanga weRegional weKusimbaradza Brand Africa.

Musangano uyu wakaratidza kutora chikamu kwehutungamiriri hwezvematongerwo enyika hwenyika yakatambirwa yeNamibia, pamwe nevatungamiriri veveruzhinji nevemasangano akazvimirira kubva kukondinendi yese.

The UNWTONyika dzemuAfrica dzakatsigira nechibvumirano cheWindhoek Pledge pakukurudzira Brand Africa.

Pasi pechisungo cheWindhoek Pledge, nhengo dzichabatana nevose vanobatana munharaunda nevekunze pamwe nenharaunda dzemunharaunda kuti vavake rondedzero nyowani inokurudzira yezvekushanya mukondinendi yese, vakadaro maMinister.

Chirongwa chezviitiko zvemusangano weGurukota rezveKushanya muAfrica chaive chasanganisira mharidzo, hurukuro dzekukurukurirana, pamwe nekushanya kwehunyanzvi kwakarongwa neNamibia Tourism Board iyo yakabata chiitiko ichi.

Musangano uyu wanga wafukidza zvinangwa zvikuru zvishanu. Chinangwa chekutanga chaive chekusimudzira kushanya senzvimbo yekucheka-cheka ine hunyanzvi pakushambadzira kwenyika nedunhu, kusimudzira chimiro chenzvimbo dzekuAfrica sezvivakwa zvemufananidzo wese weAfrica.

Chinangwa chechipiri chaive chekubatanidza veruzhinji nemasangano akazvimirira pamwe nenharaunda dzemunharaunda pamwe nevekune dzimwe nyika mukusimudzira nyaya dzakanaka nezvakaitika pamusoro peAfrica, kugadzira kubatana pakati penyika kusimbisazve kumira kwekondinendi.

Chinangwa chechitatu chaive chekugadzira nekusimudzira kugona kwenzvimbo uye hunyanzvi mukuvandudza kwe brand uye manejimendi, kushambadzira, kusanganisira vezvenhau uye kutaurwa kwenyaya, uye kutaurirana kunoshanda.

Chechina chinangwa ndechekugadzira nyaya dzinogombedzera, kusimudzira madiki uye epakati Enterprises (SMEs) kugona uye kukwikwidza.

Chinangwa cheChishanu chaive chekunzwisisa hurongwa hwemaSME kuchengetedza zvikwereti uye kufambisa mukana wekuwana mari uye kuwedzera mashandiro ebhizinesi panguva yedenda reCCVID-19.