The Malta Tourism Chiremera anofara kuzivisa kudomwa kwaTolene Van der Merwe semutungamiriri weboka revashanyi kuUK neIreland Director.
Basa idzva raTolene rinotarisana nekutungamira timu inodzidziswa muLondon kuti ienderere mberi nekukudziridza kudyidzana nevanoona nezvekushanya, ndege, vafambi uye niche nyanzvi pamwe nekusvikira veruzhinji veUK nehurongwa hwePR uye hwekushambadzira kuchengetedza Malta neGozo pamusoro pepfungwa uye nzvimbo dzezororo dzesarudzo kune veruzhinji veUK. Kuverenga chikamu chechina chevashanyi veMalta vanosvika, musika weUK ndiwo mukuru pane kwairi kuenda uye Tolene nechikwata chake vacharamba vachikura nhamba dzekuuya kuburikidza nekusiyana kwezviitiko zvechitsuwa nemaitiro.
Tolene akatanga basa rake muindasitiri yekushanya ku Exclusive Getaways, inoshamisira muSouth Africa opareta. Tolene akazobatana neLondon based tour opareta yeAfrican Affair Travel achienderera mberi nehunyanzvi hwake muchigadzirwa chekushanya muAfrica asati atanga Boutique Travel Marketing, kwaakapedza makore manomwe achikura kambani inomiririra hotera. Tolene ajoina Malta Tourism Authority zvichitevera makore mashanu saHub Musoro weSouth Africa Tourism kuUK neIreland.
Tolene akataura achiti “Ndiri kufara kuve mumwe weboka reMalta Tourism Authority yekuUK. Iyo nzvimbo yezvitsuwa yakave nekunakidzwa kusimudzira mukushanya kwayo mumakore mashoma apfuura uye ikozvino yaonekwa seimwe yenzvimbo dzinopisa dzeEurope kune nhoroondo netsika, LGBT +, gastronomy, kudhiraivha, uye yakapfava kufamba kwekushanya. Nekucherechedzwa izvozvi kwashandukira kuhutano, kuputsika kwemaguta nekusimudzira, ndinofara kuve chikamu chesimba rekushanya riri kuwedzera kubudirira mukukwevera vafambi vakasiyana siyana kuti vawane zvese zvinopihwa nezvitsuwa ”.
Nhamba dzekupedzisira dzinoratidza kuti Malta iri parinowirirana manhamba ekuuya kweUK evashanyi akanyorwa mu2018.
Vachitaura pamusoro pekusarudzwa uku, CMO & Deputy CEO weMTA Carlo Micallef vakati "MTA inofara kuwana masevhisi aTolene van der Merwe kujoina timu yakasimba kwazvo muLondon uye nekuenderera mberi nekuvakira pakubudirira kwakaitwa pasi pehutariri hwaPeter Vella makore mana apfuura. Indasitiri yezvekushanya yeMalta iri kuenderera mberi nekunakidzwa nekuratidzira gore rimwe nerimwe uye MTA pamwe chete neHurumende Yezvekushanya vane zano rekuwedzera musiyano, kusimudzira nzira, kubatanidza zvigadzirwa zvekushanya pamwe nekukura kwechiratidzo cheMalta kuona kuti budiriro yacho inoenderera.
Kuti uwane rumwe ruzivo nezve Malta, tinya pano.
ZVOKUBVA MUNYAYA INO:
- Tolene's new role will focus on leading a London based team to further develop and cultivate partnerships with tour operators, airlines, travel agents and niche specialists as well reaching out to the UK public with PR and marketing initiatives to keep Malta and Gozo on top of mind and holiday destinations of choice for the UK public.
- Accounting for a quarter of Malta's tourism arrivals, the UK market is the largest for the destination and Tolene and her team will continue to grow arrival numbers through diversification of on island experiences and strategies.
- Malta's tourism industry continues to enjoy record performances year on year and MTA together with Ministry for Tourism have a strategy of further market diversification, route connection development, tourism product enhancement as well as Malta brand identity growth to ensure that the success continues.
