Marriott International irikuparura mushandirapamwe wepasirese wekuzivisa Marriott Bonvoy, iro zita idzva rinotsiva Marriott Rewards, Ritz-Carlton Rewards uye Starwood Preferred Guest (SPG).
https://www.youtube.com/watch?v=m9hjvISsDWg&feature=youtu.be
Mushandirapamwe uyu unopemberera Marriott Bonvoy sehurongwa hwekufamba nemutsetse wetigi "Mubairo Wakafungidzirwa" kuburikidza nemhando dzayo makumi matatu dzemahotera, zviitiko zvinoshamisa uye zvakapfuma zvemitezo yenhengo. Mushandirapamwe wakazara unosanganisira kushambadzira paterevhizheni, vhidhiyo yedhijitari, nhare, kudhinda, zvemagariro venhau, kunze kwemusha, uye bhaisikopo, pamwe nezviitiko zvakakosha uye mukana wenhengo kuzviitiko zvemudiwa zvakatenderedza zvido zvekudaidzira semitambo uye varaidzo. Pamusoro pezvo, mawebhusaiti aMarriott uye maapplication embozhanhare, makadhi echikwereti akanyorwa pamwe chete nezvakanyorwa zvekutanga senge Marriott Bonvoy muvhi-kamuri terevhizheni uye kushambadzira kwedigital Marriott Bonvoy Traveler zvese zvinoratidza zita idzva.
"Marriott Bonvoy anoratidza mufaro we'kufamba kwakanaka 'kunoitwa kuti kuvepo neyakaenzana nzvimbo yedu yemahotera, tsika yekugamuchira vaeni uye nhengo dzakasarudzika," akadaro Karin Timpone, Global Marketing Officer, Marriott International. "Chinangwa chedu kuvaka ruzivo kuna Marriott Bonvoy uye kukurudzira vanhu vazhinji kuti vafambe."
Kusimbisa mushandirapamwe kuchave materevhizheni anotungamirwa naOscar-akasarudzwa mugadziri wemafirimu Jean-Pierre Jeunet akabatana neMarriott Creative uye Zvemukati Kushambadzira uye iyo agency Observatory Marketing. Imwe neimwe whimsical terevhizheni inoratidzirwa mune yemashiripiti realism maitiro inova siginecha yaJeunet, aine mbiri-nguva Oscar-anokunda Janusz Kaminski anotarisira iyo cinematography. Mhedzisiro yacho ipfupi vignettes yakatorwa paMarriott International zvivakwa zvinosanganisira Iyo Ritz-Carlton, Kyoto, W Verbier, JW Marriott Nashville, Iyo Westin Golf Resort & Spa Playa Conchal, Sheraton Grand Hotel, Dubai uye Chivanze naMarriott Sedona. Imwe vignette yehotera inogovera mufaro wekufamba kwakanaka uchishandisa izwi rimwe chete, "Bonvoy!"
Mushandirapamwe weMarriott Bonvoy uchapararira nyika makumi maviri neshanu dzichitepfenyura nhepfenyuro gore rese uye dzichatora mukana wezviitiko zvikuru zvetsika kuenderera mberi nekuratidzira chirongwa chitsva chekufamba kutenderera pasirese. Mushandirapamwe uyu uchasanganisira kushambadzira kweterevhizheni uye vhidhiyo yedhijitari muUS, pamwe nemimwe misika yepasi rose muAsia, Europe, North America neSouth America. Nzvimbo yekutanga yeterevhizheni ichatanga kuratidzwa muUS panguva ye22st Oscars uye mune imwe yekutanga, ichaverengerwa mukati meyakavharika podhi yekutengesa panguva yekushambadzira paABC. Midhiya yakarongwa naMarriott One Media, chikamu chakazvipira mukati mePublicis Groupe
