Bhuka tikiti yendege, kunze kwenyika.
Dzorerazve tauro muhotera yako; rega kudziya kwepasi. Renda mota yakasanganiswa; kuderedza kuvimba kwedu nefosili mafuta.
Zvipikirwa zvepamusoro zvinoitwa nendege dzinotengesa gimmicky kabhoni dzinodzora, nzvimbo dzekushambadzira dzinotangisa nzira dzakasvibira dzakasvibira uye makambani ane mafirita matsva emota dzemhando yepamusoro dzekurenda.
Uye zvipikirwa zvisina basa.
Muchokwadi, hapana humbowo hwakavimbika hwekuti kusvibisa kwekufamba kuri kuchengetedza Nyika. Asi izvi ndizvo zvatinoziva. Ongororo ichangoburwa yeDeloitte yakawana kuti vangangoita hafu yevafambi vese vanoedza "kuchengetedza zvakatipoteredza" pavanenge vachifamba, uye vangangoita kota yavo vari kuda kubhadhara mari yakawanda kumahotera akasvibirira, nzvimbo dzekutandarira uye mota dzekuhaya. Imwe ongororo yakaitwa naTravelocity yakawana kuti dzinenge nhatu-kota dzevashanyi vanoshingairira vakagadzirira kuhwina mari yakawanda yekuzorora.
Mune mamwe mazwi, vafambi vanoda kunzwa vane hukama munharaunda - uye indasitiri yekufamba, ichokwadi kune hunhu, iri kupfuura kufara kutora mari yavo. Kunyangwe ikasaita chero chinhu chine musoro kubatsira nharaunda. Pane izwi rekuti kupamha kwakangwara kwenzira dzaro dzinosvibisa: kusuka greening.
"Greenwashing irimo zviripachena mubhizimusi rekufamba," anodaro Hugh Hough, purezidhendi weGreen Team, kambani inoshanda mukushanda nenzvimbo dzinofamba dzekufamba nemakambani ane chekuita nekufamba. "Asi pane nhanho dzinogona kutorwa nevafambi kusiyanisa vanopa rubatsiro avo vari kuchenesa zviito zvavo kubva kune vanopa hutsinye vari kungowana mukana."
Tarisa ndege - kwete ndege
Iko hakuna kushomeka kwema green zvirongwa muairline bhizinesi. Yekupedzisira stunt ndeyeMhandara Atlantic yekuyedza kubhururuka kwendege iri kupisa musanganiswa weyakajairwa jet peturu uye biofuel. Asi Michael Miller weOrlando, Florida-based aviation consulting firm Green Skies, anoti imwe nzira chaiyo yejet mafuta ndeye gumi kana kupfuura kure. Kuti kambani yendege ive "yakasvibirira" nhasi inoda kuita kuzvipira kwepamusoro-pasi kuchengetedza nzvimbo (vashoma vevatakuri, pakati pavo Virgin Atlantic, Flybe uye Continental Airlines, vane, anodaro).
Asi vazhinji vanokanganisa. "Isu tiri padanho parizvino apo makambani ari kuyedza kuchengetedza zvakatipoteredza asi zvakare bhizinesi rine mutoro," anodaro. "Vanoda kuva nazvo zvose zviri zviviri, uye vari kunetseka." Kusvikira paine ratidziro yekuyera ratidziro yendege nendege - Miller ari kuronga kuburitsa imwe munguva pfupi - anokurudzira kutarisa ndege, kwete ndege. "Kana iwe uine sarudzo, bhururuka pane imwe ndege inowedzera mafuta, senge nyowani Boeing 737, pachinzvimbo che MD-80," anodaro.
Tsvaga chitambi chekubvumidzwa
Usatore izwi rekambani yekufamba kana ichizviti eco-yakanaka. Kana ichiti yakasvibirira, zviongorore. "Chinhu chakakosha kusiyanisa kuedza kwechokwadi kubva mukukanganisa mashandiro kuri mune ruzivo," anodaro Raphael Bejar, mukuru mukuru weAirsavings SA, iyo inogadzira zvirongwa zveairline kaboni offset. "Ndechipi chirongwa cheakabhoni chakabatana chakabatana neboka rakamisikidzwa, kana kuti ndedzipi kambani dzemotokari dzinoshandisa mota dzinoshandisa mafuta?"
Semuenzaniso, iyo US Green Building Council inosimbisa zvivakwa "zvakasvibirira". Rimwe boka, iyo Green Building Initiative, inoshambadza chirongwa chekupimisa chinonzi Green Globes kusimbisa kuzvipira kwenzvimbo yekutandarira kuzvinhu zvese kubva pakuburitsa gasi inokanganisa kupisa kusvika pakuronga kwekushandisa pasi. Asi hapana boka rinozivikanwa pasi rese rinovimbisa zvigadzirwa zveindasitiri yekufamba zvichibva pamagariro avo - zvakadaro.
Ona iyo hombe mufananidzo
Mahotera nenzira yekufananidzira ari kuwira pamusoro pazvo kuti abude-girini kune mumwe. Mazhinji ekuedza kwavo anotaridzika kuve echokwadi asi ane maitiro asina basa pane zvakatipoteredza. Saka uri kugeza matauro mashoma? Kwakanaka iwe. Izvo hazvisi kuponesa nyika - iri kukuchengetedza iwe mari. Uri marara? Zvakanaka, asi munzvimbo zhinji, izvo zvinongoteedzera mutemo. Iwe wakaisa misoro yekushambidza mvura? Hukuru, ikozvino unogona kugonesa ivo vekuAmerican vanoomerera pakutora mashawa maviri pazuva rekucheka? Kuva nemagariro akanaka, vanodaro nyanzvi, hakusi kwekutora imwe kana kunyange akati wandei maitiro "akasvibira", asi kuchinja nzira nzvimbo yekutandarira nevashanyi vayo vanofunga nezve nharaunda uye zviine zvishoma zviwanikwa.
Alex Pettitt, muratidzi wepaTV "Mainstream Green," anodaro mamwe maEco-resorts akanyatso "kupotsa chikepe" kana zvasvika pakuva girini. "Vanodzikisa mashandisiro avo emvura, asi havana dhizaini inogona kuenderera," anodaro. "Kana ivo vanozopa eco-nzendo, asi iyo nzvimbo pachayo inhengo yezvakatipoteredza." Pettitt nedzimwe nyanzvi mukufamba kwakadzikama vanoti iwe unofanirwa kutarisa kune chirevo chemusango pamwe nemiti kana iwe ukafunga nezvekuyedza kwehotera. Rondedzero yekuwachisa yezvirimwa zvakasvibirira haiite yako hotera kuve yakasvibira Panzvimbo pezvo, chimwe chinhu chakanyanya kunetsa kuratidza - chimwe chinhu chakadzika midzi mutsika yemubatanidzwa, kunosvika padanho kwarinoenda pasina kutaura kuti zvese zvainoita zvinotora kugadzikana mukutarisisa.
Tsvaga kana zvichishanda
Mubvunzo mumwe waunofanirwa kuzvibvunza kana uchibhuka zororo reruvara nderekuti: Chikamu chega chega chinogadzikana sei? Zviri nyore kunyora ndege inomhanya pane biofuel isingagadzirisike, zvirinani izvozvi. Asi zvakadiniko nezvenzvimbo yegorofu inozvibhadharira yakasvibira asi ichidiridzira gwenga kuitira kuti ipe vaenzi tsangadzi yakasvibirira yekutamba nayo? Ko zvakadii neiyo yakazara-sevhisi hotera iyo inokutsoropodza iwe kuti usashandisezve matauro ako, asi wozoisa minibar dzayo nemvura yakawandisa yemabhodhoro mupurasitiki-yekuvhara mapurasitiki? Uye usatombondiita kuti nditange pazvikepe zvengarava…
Haasi ese magadzirirwo egirini asingagadzirisike ari pachena, anodaro Tim Gohmann, mutevedzeri mutevedzeri wemutungamiriri wezvekufamba uye zororo pakambani yekutsvaga yemusika TNS North America. Semuenzaniso, makambani akati wandei ekurendesa mota anopa mukana wekuhaya mota yakasanganiswa. "Asi izvi zvinopihwa zvishoma uye zviri kure nekuti mutengo wekuchengetedza mota dzakasanganiswa idzi dzakakwira uye kambani yemotokari inobva yarasikirwa nemari yakawanikwa kubva kune dzetsika mota dzinoshandiswa nemagetsi," akandiudza. "Hapana chaipo chinobhadharwa nemakambani emota saka vanozeza kuisa tsika iyi, uye haina kupihwa zvakanyanya."
Iva munhu anonyunyuta
Usatende zvese zvaunoverenga. Mushure mekuona chiziviso chechangobva kuitika chekuti Universal Studios muOrlando yaenda "yakasvibirira" nechirongwa chinonzi "Green is Universal," unogona kuregererwa nekufunga iyo yega theme paki iyo mufambi ane hushamwari mufambi aigona kushanyira yaive Universal Studios. Pakati pezvirongwa: Universal yaizogadzirisazve yakawanda, ichishandisa mwenje-inoshandisa magetsi uye ichichinjira kumamwe mafuta emota dzayo dzebasa.
Asi pandakaongorora nhanho idzi, idzo dzinoitirwa kuti dzive “nzvimbo yakasvibira yakasvibira” ndakazviwana ndichisekerera nekugona kweUniversal. Ndiri kureva kuti nei paki yemusoro isingadi kudzokorora uye kushandisa mamwe mafuta? Vanoreva here kundiudza kuti vanga vasiri kuita izvi vasati vazivisa chirongwa ichi? Kunze kwezvo, kana Universal ichida kuve yakasvibira nzvimbo yekutandarira inogoneka, yaigona kukwirisa Universal Studios neIzvi Islands zveAccessation pasi uye nekudyara miti. Ndiri kufara iyo paki ine hanya nezve nharaunda, asi ndiratidze nzvimbo yekutandarira isingadzokorore kana kushandisa mwenje we fluorescent. Brian Mullis, purezidhendi weSustainable Travel International, anoratidza kuti kuburitswa kwemapepanhau haisi nzvimbo yakanakisa yezvirongwa zvezvakatipoteredza, zvakadaro. "Chekutanga uye chikuru," akandiudza, "kuzvipira kwavo kugadziriro kunofanira kuve pachena."
Bvunza mibvunzo yakaoma
Kana iwe uine hanya chaizvo nekuchengetedza iyo nyika, uye kwete kungofarira kunzwa zvakanaka nezve yako yekutenga yekutenga, iwe uchafanirwa kuita imwe yekutsvaga kwako. "Unofanirwa kubvunza vanoshanda pakushanya nemahotera mibvunzo nezvezvavanokanganisa," anodaro Ronald Sanabria, director wezvekushanya kwakasimba kuRainforest Alliance, iyo inopawo zvitupa zvakasvibirira indasitiri yekufamba. "Bvunza nezve mutemo wavo wezvakatipoteredza, chikamu chevashandi vavo vagari vemo, kuti vangave kana kwete ivo vanotsigira chero mapurojekiti anobatsira nharaunda yemuno uye kana vaine chitupa." Zvakare, tsvaga kuti vanotsigira sei kuchengetedza, ndedzipi marongero avakaisa mukuchengetedza simba kana mvura kana kubata marara, madzidzisiro avanoita vashanyi vavo nezvekuchengetedza pamwe netsika dzemuno, uye maitiro avanoongorora maitiro avo.
Iwe haugone kuverenga mhinduro dzemibvunzo iyi mubhurocha rekushanya, uye kana nzvimbo yekutandarira kana yekushanya inofambiswa nehafu yakabikwa, zvirokwazvo havangazvipindure kupindura, kunyangwe iwe uchibvunza zvine mutsigo. Asi kana uine hanya nezve nharaunda, iwe unofanirwa kubvunza.
Kufamba "green" hazviite. Chero bedzi iwe uchiteerera kune izvo vamwe vanhu vari kutaura pamusoro pesimba rekambani yekufambisa, ita ziso rako rakaomarara uye ubvunze mibvunzo chaiyo, unogona kudzivirira kubiridzirwa nevekushambadzira indasitiri yekushambadzira. Uye pamusoro pezvose, usatenda zvese zvinotaurwa nemakambani pavanoti ndeegirinhi.
"Panguva ino," anodaro Thomas Basile, maneja wekambani yekushambadzira Middleberg Sustainability Group, "kana zvichinzwika sezvakanyanya kunaka kuti chive chokwadi, pamwe ndizvo."
edition.cnn.com
