Mukuedza kwakabatana kubva kuHawaii Tourism Authority (HTA), Hawaii Vashanyi uye Convention Bureau (HVCB), uye Hofisi yaGavhuna kuburikidza neDhipatimendi reBusiness, Economic Development and Tourism (DBEDT), hurongwa hwakarongeka hwakatangwa munyika yose kusimudzira kudzoreredzwa kwekushanya kwechitsuwa cheMaui.
Iyo $ 6 mamirioni Maui Emergency Marketing Campaign iri kupihwa mari neHTA uye ine chinangwa chekutyaira kudiwa kwekufamba kuenda kuchitsuwa ichi uchitsigira mabasa emuno uye kudzoreredza chivimbo chevashanyi. Pamusoro pemoto wemusango wakapisa guta rine mukurumbira reLahaina, Maui ichiri 21% pasi pehuwandu hwekushanya kubva padenda reCovid.
Pamusoro pemasangano ehurumende, chirongwa ichi chaisanganisira vanodyidzana nevemapato akazvimiririra, kusanganisira vatengesi vezvekufamba munyika, vendege, mahotera eHawaii, uye vezvenhau. Kudyidzana neALG/Apple Vacations, Classic Vacations, Costco Travel, Delta Vacations, Expedia, uye Pleasant Holidays vari kutengesa zvine hukasha mapeji ezororo eHawaii nechisimbiso paMaui kuburikidza nezvirongwa zvekutengesa zvemunyika.
Kudivi rehurumende, HVCB iri kutarisisa yayo Hawaii Special Offers Chirongwa neshanduko-yakatarisana yakabhadharwa uye ine vezvenhau, pamwe nekutsigira Maui Nui Kakou Multi-Market chirongwa - mubatanidzwa wemhando nemahotera, ndege, uye Nexstar Media. Izvi zvinosanganisira chirongwa chepamusoro-soro che "Maui Vhiki" chinotepfenyura munyika yose mumisika gumi neshanu. Iyo Hawaii Special Offers Chirongwa, iyo inosanganisira yakavharwa hotera, chiitiko, uye pasi pezvifambiso zvinopihwa, inowedzera kuwedzera kukurumidza kuburikidza neHTA yekudyidzana neLos Angeles Rams, ichiwedzera kusvika mumusika weHawaii wekutanga wevashanyi.
Sezvo Valley Isle inovavarira kuwanazve yayo Maui No Ka Oi (yakanakisa) chimiro, iyi danidziro yekukurumidzira yakakosha kune kushanya mudunhu rese reHawaii. Akadaro Caroline Anderson, mutungamiri wenguva pfupi uye CEO weHawaii Tourism Authority:
"Idanho rakakosha rekudzoreredza chivimbo mukufamba kuenda kuMaui, kumutsiridza mabhizinesi emuno, uye kuchengetedza mabasa kunharaunda dzeMaui."
Mutungamiriri uye CEO kuHVCB, Dr. Aaron J. Sala, akati: "Nechimbichimbi uye nechinangwa chakajeka, tiri kushanda kuti tipe mibairo ine musoro kumhuri dzaMaui uye mabhizinesi emuno. Mushandirapamwe uyu inhanho yakakosha yekutanga kugadzirisa zvinenge zvichidiwa ipapo. Rwendo rwedu rukuru runoenderera mberi - kuumba nzira yatinogamuchira nayo vanhu muukama neHawaii nenzira dzinokudza nharaunda nenzvimbo."
Makwikwi enhau anotangwa kuburikidza nehurongwa hwekushambadzira kwekuenda ari kuratidza zvakasiyana zvinopihwa naMaui kuburikidza nenhau, mishandirapamwe yemagariro, uye kuedza hukama neveruzhinji.
Mabhizinesi munyika yese anogona kutora chikamu mumushandirapamwe uyu kuburikidza nekudyidzana nevatengesi kana nekupa zvipo kune Hawaii Special Inopa Chirongwa.
