Gore mushure mekubvisa kubva kuLondon Stock Exchange, Millennium & Copthorne Hotels Limited (M & C) yakaburitsa matanho makuru anozoigadzirira kupora nekutanga muna 2021 kubva kumatambudziko azvino anokonzerwa nedenda reCOVID-19.
Iyo yekudyidzana yakapa M & C kukura kukuru uye kwakakonzera kukonzeresa kwedenda. Zvidzidzo zvakadzidzwa uye shanduko dzekushanda mumwedzi ichangopfuura zvakabatsira kuisa hwaro hwakasimba. Zvivakwa pasirese zvakatanga kuratidza 'girini nhungirwa' yekuvandudzwa kwekugara uye Gross Operating Profit (GOP) kubva muhafu yepiri ya2020 inotarisirwa kuwedzera muna 2021.
London-inotungamirwa neM & C yaive yakasarudzika musi wa19 Mbudzi 2019 mushure mekubvisa kubva kuLondon Stock Exchange pamutengo weGBP2.23 bhiriyoni (S $ 3.96 bhiriyoni). M & C inoshanda makumi matanhatu neshanu mahotera (manomwe acho anotarisirwa nevechitatu mapato) muAsia (66), Europe / UK (12), USA (21) neNew Zealand (18) pasi peMillennium Hotels and Resorts (MHR) zvigadzirwa zvepasirese; uye makumi manomwe neshanu vari pasi pechikwereti uye manejimendi zvibvumirano
M & C, ine huwandu hwemakamuri anodarika makumi mana ezviuru uye mashandiro munyika makumi maviri nepfumbamwe, ndeyese muridzi weSingapore Exchange-yakanyorwa City Developmentments Limited (CDL), inotungamira yepasirese kambani yekutengesa zvivakwa ine zviwanikwa zvacho zvinodarika S $ 40,000 bhiriyoni. CDL iri zvakare Sponsor inobata inoshanda 29% inoshanda muCDL Hospitality Tr trust (CDLHT), Singapore-yakanyorwa Real Estate Investment Trust (REIT) ine mutengo wemusika unopfuura S $ 23.8 bhiriyoni.
Kuongorora Iyo Inoshanda Nzvimbo
Muna 2019, M & C yakanyoresa mari ye GBP1.025 bhiriyoni (S $ 1.82 bhiriyoni) (2018: GBP997 mamirioni (S $ 1.78 bhiriyoni)) uye pre-mutero purofiti ye GBP102 mamirioni (S $ 181.2 mamirioni) (2018: purofiti ye GBP106 mamirioni (S $ 188.3 mamirioni)) uye yaisanganisira net kukoshesa uye kukanganiswa kwemitero ye GBP34 mamirioni (S $ 60.4 mamirioni) (2018: GBP36 mamirioni (S $ 101.2 mamirioni)). Kunze kwemhedzisiro yekurasikirwa kwekukanganisa uye net revaluation kuwana, M&C yakashuma purofiti pamberi pemutero weGBP136 mamirioni (S $ 241.6 mamirioni) mu2019 (2018: GBP142 mamirioni (S $ 252.3 mamirioni)).
M & C yakaongorora seyakanaka ichangobva kuitika mishumo yejekiseni rinopesana neCOVID-19, kufamba kwemhepo 'mabhuru', sarudzo dzemutungamiri wenyika yeUS dzichangoburwa uye hurongwa hwekubata maOlympic eTokyo muna 2021 (yakamiswa kubva muna 2020). Kusainwa nenyika gumi neshanu dzeCommunity Comprehensive Economic Partnership (RCEP) chibvumirano chekushambadzira kwepasirese zvakare kunongedzera kune ramangwana rakajeka renharaunda iyi.
KuSingapore, uko M & C inoshanda pamusoro pemakamuri ehotera zviuru zviviri, zvivakwa zvinoverengeka zvinotangazve pre-COVID-2,000 zviitiko sekutengesa makamuri, kushambadzira kwemakambani, zviitiko nemichato mumwedzi mishoma inotevera.
M & C inoziva kuti mune ino 'hutsva hutsva' hutsanana hwakanyanya kukosha kana mutengi akasarudza hotera, resitorendi kana kufunga zviitiko; uye izvo zvigadzirwa zvinofanirwa kutarisa kupfuura 'kubata wega' uye chimiro chekusanganisira vimbiso yekuchengeteka uye kusimbisa kukosha kwemari.
Idzo nyowani dzemabhizimusi masimba anoreva kuti makuru mapoka ekugamuchira vaeni akadai seM & C anofanirwa kuve nemari yekushanda yakakwana kumamiriro ekunze anogona kuitika kwenguva refu kusava nechokwadi kana kunyange kutsva kukanda. Saizvozvo manejimendi & M manejimendi akaronga matanho matatu ehurongwa:
# 1 - Kubata Vatengi Zvirinani; Dhijitari Kushambadzira uye Nyowani Yemari Inodira
Kuvaka pane iyo 'Tinochenesa, Tinotarisira, Tinogamuchira' mushandirapamwe wakaparurwa muna Kukadzi 2020, M&C yakasarudza kuchengetedza zvivakwa zvakawanda zvakavhurika sezvinobvira mudenda iri. Nekugara yakavhurika, mahotera ayo mumatunhu akati wandei akawedzera chikamu chemusika. Kubva Q4 2020, kwave nekutora mune yega mabhuku kubva kuma diki uye epakati maakaundi emakambani muSingapore, New York neUK.
M & C ichawedzera nzira dzekushambadzira nedhijitari kuti vasvike vatengi vekutengesa epamba uye tarisa vanogona kutyaira-muvatengi vanogara mukati mama 300 km emahotera mune mamwe maguta muUSA, UK neEurope.
Kugovanisa zvirinani hwaro hwevatengi, akasiyana mabhureki ikozvino anopa akasiyana mutengo-kukosha kwekubata. Kuratidzira budiriro yedhijitari dhizaini, online chiteshi akaverengera makumi masere kubva muzana emabhuku kunge pakupera kwaGunyana, kubva ku80% mu56.
Mumwedzi gumi yekutanga ya10, M & C yakabhuka 2020 yekugara husiku (kusanganisa Middle East neNorth Africa dunhu). Angangoita makumi matanhatu neshanu muzana ekubhuka kwekugara akaitwa kuburikidza neM & C brand webhusaiti nenhengo dzakavimbika. M & C inotarisira kuti zvimwe zvikamu zvemakambani kushambadzira pasiti, pakudzoka, zvichagadziriswa madigital futi.
MuSingapore, mahotera maviri eM & C (Grand Copthorne Waterfront uye Orchard Hotel) vakagovana nzvimbo sekubhadhara-yega-kushandisa nzvimbo dzekushandira kubvira munaGunyana naNovember 2020, zvichiteerana. Kushandiswa kwekushandisa kwakadai kwakamira padhuze ne85%. Kuvakira pakubudirira uku, sevhisi iyi yakatangwa kumwe kunhu muSingapore muCopthorne King's Hotel neM M Social, Studio M neM M Hotel ichitevera. Mahotera eM & C eLondon akagadziridza zvakare makamuri evatengi vanoda iyo nzvimbo yebasa.
Menyu dzeF & B dzakapfupikiswa uye kutenderedzwa kazhinji kutsigira vashoma vevashandi vekicheni uye kudzikisira kuparara muSoutheast Asia, Taipei uye kuUK. Mumaguta egedhi muNorth America M & C mahotera anopa akaderedzwa mamenu, achitarisa siginecha ndiro ine 'anotapira-mavara' ayo anosanganisa mutero uye anoshanda margin. Singapowo M & C mahotera akasimudzwa pamasaini madhishi kukwikwidza nevashandisi veF & B.
Kuburikidza neizvi uye nekumwe kuedza, chiyero chekugara kweM & C pasi rose munaGunyana 2020 chakadzoreredza kusvika makumi mana kubva muzana kubva pasi pe40% muna Chikumi. M & C inotarisira kuvhara 30 ine chiyero chekugara icho chingangoita hafu ye2020% chiyero chakawanikwa mu pre-COVID-73 19. Munguva dzekuenzanisa, avhareji mwero pane imwe nzvimbo inowanikwa yakawedzera ne2019% kusvika GBP23 (S $ 25.4) kubva pazasi pe GBP45.1 (S $ 20.61). M & C masangano akatanga kupora kubva pakurasikirwa kuenda kuGoss Operating Profit (GOP) muAsia (kubvira Chivabvu), New Zealand (kubva munaJune), UK (kubvira Gumiguru). Global M & C GOP yakave yakanaka kubva muna Chikunguru.
# 2 - Kudzikisa Global Mutengo Dhizaini; Kuvandudza Kubudirira
Semukuru muhotera opareta, M & C yakagamuchira kutenga kweboka, mabasa epakati uye hunyanzvi hwekugadzira kwemakore. Nepo vashandi veindasitiri iri zvisingaite kuti vadzokere kumatanho e-pre-COVID-19, zano reM & C ndere kudzikisa mutengo wese-kubudikidza nekubudirira kweboka, nevashandi kudzingwa senzira yekupedzisira. Ikozvino kuedza kunosanganisira:
i) Kubatanidza mabasa senge manejimendi, mari, kushambadzira uye kutaurirana kubata zvinhu zvakawanda muSingapore uye kune mamwe matunhu; uye
ii) Kuwedzeredzwa kwemabasa (semuenzaniso dunhu GM yakapetwa kaviri sehotera GM; wepasi rose basa remusoro rinobatawo matunhu matunhu) uye kuendesa zvakare vashandi kuti vabate mabasa mazhinji. Kushanda munyika dzakasiyana kwakabatsirwa nemutero uye kumwe kuedza kweHurumende kugadzirisa mibairo.
Chete mushure mekuedza uku kunoitwa kwevashandi kuenzanisa kwakaitwa senzira yekupedzisira. Sekuguma-Gunyana 2020, huwandu hwepasirese hwepasi rose hwadzikiswa ne36% zvichienzaniswa nekupera kwe2019.
# 3 - Kuongorora kweGlobal Footprint Kuenderana Nezvinangwa zveParent Company
Seye 100% inotsigira yeCDL, M & C inokwanisa kutora simba remubereki ane rakasimba bhaidhi pepa uye yakadzika yemakambani ruzivo. CDL inoshandisa hungwaru hwemari senge kutaura zvivakwa zvekudyara mumaakaunzi ayo pamutengo kushomeka kwekudzikira uye kurasikirwa kwekukanganisa. CDL yakanga yakura chikamu chevaenzi mukati memakore makumi maviri neshanu apfuura nekuwana zvikwata zvese, senge ketani yeCopthorne muna 25 uye neRegal cheni muna 1995, pamwe nehumwe hupfumi.
Maitiro epasirese mazhinji M & C zvivakwa izvozvi zvakanyanya kukwirisa kupfuura mutengo wekuwana. Nekudaro, zvinoenderana nehurongwa hwehungwaru hweCDL, zvinhu zvakachengetwa senzvimbo dzekudyara hazvina kukosheswa kumusika. M & C inoziva kuti nepo huwandu hwemari yezvivakwa hwakawedzera kunyangwe pakati pe COVID-19 kusava nechokwadi, kudzoka ku equity yezvinhu zvakadaro (kubva kune mari yekugamuchira vaeni uye purofiti) haigone kudzoka kumatanho e-pre-COVID-19 munguva pfupi yapfuura. Saizvozvo, M & C inotarisira kuita zvinotevera:
i) Seye wepasi rese hotera opareta, inozotarisa pane akakosha masuo maguta pasirese kusanganisira Singapore, London neNew York. M & C ichatarisawo kune yechina-nyeredzi chikamu pasi pematatu eunganidzwa - M Kuunganidzwa, Millennium Kuunganidzwa neCopthorne Unganidzo - nepo ichichengetedza zvinhu zvakati wandei mumapoka mashanu-nyeredzi uye emhando yepamusoro pasi peLeng's Unganidzo;
ii) M&Z anga aripo uye acharamba achiongorora nekugadzirisa gadziriso yemahotera ayo kuti akodzere zvirinani mamiriro emusika mune ramangwana. Muna 2020, M & C yakavhara Copthorne Penang (kubva muna Chikunguru) uye yakamisa kugadziridzwa kweMillennium Hilton Downtown muNew York iyo yakazivisa pamberi pe COVID-19; uye
iii) Kugashira matauriro ekufarira zvinhu zvakasiyana pasirese, M&C iri kuongorora zvisungo zvitatu. Zvimwe zvinopihwa zvinoenderana nekugadziriswazve nzvimbo uye mvumo yekutonga yekushandurwa kwekushandisa kubva kune vaeni. Kutengeswa kwechero ipi yeaya mafaera, kana akapera, kunogona kukonzera kuwana kwakakura kuraswa. Nyaya iripo, M & C yakanyorera kuwana kuraswa kwakaenzana neS $ 26.4 mamirioni (GBP14.3 mamirioni) kubva mukutengeswa kweMillennium Cincinnati, yakapera musi wa14 Kukadzi 2020, yakaenzana neS $ 49 mamirioni (GBP27.6 mamirioni). Zvichienderana nezvazvino kupa, M & C inotarisira kupedzisa kamwe chete kutengesa kwakadaro muna 2021.
Mhedzisiro yezviitiko izvi inogona kudzikisira kamuri yepasi rose yeM & C yevanopfuura zviuru makumi mana pakupera kwa40,000. Asi yakadzokororwa tsoka uye zvinyorwa zvichawedzera kutarisisa nekuchengetedza zviwanikwa zvevanhu nemari kuti vaise M & C zvirinani kupora kubva kutanga kwa2019. inogona kudzoka kumatanho akasimba ebudiriro anogona zvakare kudyarwa kutengwa neCDLHT (avo vane masheya vakabvumidza muna Ndira 2021 kuwanikwa kweW Singapore - Sentosa Cove hotera kubva kuCDL pakukoshesa S $ 2020 mamirioni).
"M & C iri kusimbisa hwaro hwayo kugadzirira kudzoka mukushanda kwehotera kubva kutanga kwa2021. Chigadzirwa chedu chakagadziridzwa kupa matsva matsva emari. Isu takavandudza mashandiro, dhizaini dhizaini uye kushambadzira kwedhijitari, pakati peimwe kuedza, apo isu tichigadzirira kuvandudzwa mune zvebhizinesi manzwiro uye chivimbo chekufamba. Nekugadzirisa hupfumi hwedu hwepasirese zvinoenderana nezano remubereki wedu, M&C ichabuda yakasimba uye yakamira zvakanaka kuti ibatsirwe nenzvimbo yepashure pe COVID-19, "vakadaro VaLee Richards, Mutevedzeri weMutungamiriri, Operations, South East Asia, Millennium Hotels and Resorts.
